Checkout with a Conscience with MasterPass

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Every time you shop Beyond The Rack with MasterPass through September 15th 2014, MasterCard will donate $10 to Stand Up To Cancer Canada, up to $250,000.

†®/™ Priceless and the MasterCard Brand Mark are registered trademarks of and MasterPass is a trademark of MasterCard International Incorporated. © 2014 MasterCard. Every time you shop online with MasterPass from August 1 to September 15, 2014, we’ll donate $10 to Stand Up To Cancer Canada, up to $250,000. Stand Up To Cancer is a licensed program of EIF Canada, a Canadian Registered Charity. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of the Entertainment Industry Foundation.

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Accessorize the Look: Buyers’ Fashion Tips

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Fall is ALL about accessorizing. All week long, we are celebrating a variety of accessories to keep you and your family looking trend-right for the cooler weather ahead.

Our buyers have spoken and every day at noon we’ll be featuring a different fashion tip/trend:

Monday, Sept. 1st:

Leggings with Boots – Find the right pair of leggings to match those perfect fall booties.

Tuesday, Sept. 2nd:

Kids’ Fall Trends – Stock your little one’s wardrobe for the coming chill.

Wednesday, Sept. 3rd:

Optical and Tech – Accessorize with trendy tablet and phone cases, as well as some stylish optical frames. We’ve got the tech treats that are as necessary to your lifestyle as your glasses!

Thursday, Sept. 4th:

Dresses and Jewelry – These two go together like PB&J.

Friday, Sept. 5th:

Activewear and Footwear – Performance gear that will go the distance!

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Career Day feat. August’s Employee Picks

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Check out today’s hottest career looks for fall and show them who’s boss at the office! We’ve asked our employees in the know to pick their favorites to help you narrow down your top choices. Explore them now and find out how they found themselves working at BTR.

daniela

Daniela, Production Supervisor, Employee since 2011

I’ve always been interested in fashion. I studied at Lasalle College in fashion marketing and after working in retail stores, e-commerce peaked my interest. A friend told me about a job opening at BTR as a PO Admin and I jumped at the chance to get my foot in the door. From there, I moved onto the Styling department and then, more recently, I was promoted to my current post.

Check out the Vintage Career Pieces, Career Heels and Wedges, and JLS Handbags events for Daniela’s picks for accessorizing to perfection.

josh

Josh, Director of Photography and Video Production, Employee since 2009

After trying acting and modelling, photography seemed like the next natural step. I wanted to try my hand at being behind the camera instead of in front of it. I came to Montreal in 2009 with no family, friends, or work contacts of any kind. The first person I met, who happened to be from New Zealand like myself, took me out for drinks. Among his group of friends, I met someone who had invested in BTR during its humble beginnings. From there I met one of BTR’s founders, and the rest is history!

Josh is fairly active while at work (getting that perfect shot requires some agility!), so he keeps his wardrobe casual. But for the man in the office he recommends Vintage Ties and Statement Suits, Dress Shirts and more.

Alisa

Alisa, Full-Time Model, Employee since 2009

I began modelling 11 years ago when my friends encouraged me to enter the Ford Model Search in Vancouver. I entered and ended up winning! When I started at BTR, the company was very new and I was working here part-time, along with a few other models. Among the others they had coming in, they asked me to become the full-time face of the company. I of course, said yes!

Alisa has put her stamp of approval on the Silver & Co., Pashminas, and Renata Corsi European Handbags events.

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#Emmys2014

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When it comes to star-studded awards shows, social media is almost more fun than watching the main event! We get a brief glimpse at candid moments between celebrities, hair and make-up prep for a stunning red carpet appearance, and even some behind the scenes action at the actual event.

Here are some of our favorite Twitpics and Instagram uploads from Emmy 2014 winners and nominees!

Who is your favorite celebrity social media addict? Let us know in the comments below!

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Mix & Match with Not Your Daughter’s Jeans!

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Back by popular demand: Not Your Daughter’s Jeans! Featuring unique Lift Tuck Technology for a slimming effect, these jeans help lift and reshape your curves as a result of their revolutionary criss-cross panel. The panel keeps your tummy under control, making you look a full size smaller instantly!

And the best part? You can shop a myriad of styles that can be mixed and matched for any occasion! Our Five Days of Fashion stylist, Randi Kupfert of RKloset has picked out some of her favorite looks to be styled with this versatile denim.

Here’s what she had to say:

Trench, Sweater and Blouse: This is a great career look. It’s perfect to go to work in. It is sophisticated, but the metallic sweater creates a bit of edge. A trench is always a classic and chic throw on. The red blouse underneath shows a pop of bold color which is very on-trend for fall.

Untucked Blouse: By removing the trench and sweater, as well as untucking the blouse, you now have a laid back look that is still sexy.

Denim on Denim: We changed this look a couple of ways to dress it down. We paired the denim shirt with the trench coat as well as with the blouse. Denim is huge for fall. I love combining casual and career styles. Fall is all about layering it on and mixing and matching!

Oversized Sweater: Comfort meets sophistication – great to wear on a night out but also of course to the office. You can still be comfy while mixing it up with sleek pants and heels. I love the textured arms which take this up a notch from just your everyday sweatshirt.

Find your own pair of NYDJ here, and if you are 5’4” and under, find the size proportioned for you, here.

Find out more about Randi by following her on Instagram @RKloset

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Five Days of Fashion Featuring RKloset’s Picks!

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Five Days of Fashion Fall Kickoff!

For the next five days we’re featuring the best in fall fashions to keep you styling as the seasons change. Each day at noon we will be showcasing a different category as follows:

Monday Aug. 18th: Sweaters and Knits

Tuesday Aug. 19th: Dresses

Wednesday Aug. 20th: Coats

Thursday Aug. 21st: Accessories

Friday Aug. 22nd: Boots and Shoes

Need a little financial aid to get your fall wardrobe started? Comment on our Facebook post! Finish the sentence: “If I had a $500 BTR credit, I would…” and you could win a $500 BTR shopping credit!

As an added bonus, Randi Kupfert of RKloset, stylist and personal shopper extraordinaire, has selected her favorite looks to add to your closet. Keep a look out for her stamp all week long!

For more from Randi follow her on Instagram @rkloset

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#BTRMakeover – Hair and Make-Up Tutorials

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Wow! What a transformation!

Monica P., our contest winner, got pampered by our style team on Monday for a stunning makeover! She was nominated by her sister-in-law, Paula, for this amazing opportunity. Paula assured us that Monica is one of the most beautiful people she knows, and wrote to us about Monica’s two bouts with cancer and one previous marriage. We couldn’t help but jump on the opportunity to give Monica some love and attention, especially since she’s getting remarried in two weeks!

Monica’s hair was styled by international celebrity hair stylist Rafael Estrella Dunn, using Eva NYC Hair Tools – on sale on BTR today! Take a look at how he achieved hair perfection here:

Both day and night make-up looks were done by Montreal-based make-up artist Amy K. Below, see how you can achieve Monica’s youthful glow using B. Kamins Laboratory skincare, Bodyography makeup, and more.

And finally, Monica was styled by Randi Kupfert of RKloset, stylist and personal shopper extraordinaire!

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Find out more about our style squad:

Rafael Estrella Dunn: On Instagram @rafaelestrelladunn and @hairbyred

Amy K.: On Facebook at AMY K MAKEUP and on Instagram @AmyMK8932

Randi Kupfert: RKloset Website, and Instagram @rkloset

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Get Dressed Without the Stress With Nivea and Beyond the Rack!

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Get dressed without the stress with Nivea and Beyond the Rack! To celebrate their newest launch, Stress Protect deodorant, Nivea is delighted to sponsor three BTR events and give you the chance to win three amazing prizes!

All you have to do is “like” the Nivea Facebook page and register for the contest for your chance to win one of the following:

1) Nivea gift basket valued at $100

2) $300 BTR credit

3) $150 BTR credit

Contest ends Sept. 2nd, 2014. Prize draw on Sept. 4th, 2014.

Make sure to check out our events stamped in Nivea blue: Sweater Dresses, The Little Black Pump, and Flirty Eyes Mink Lashes.

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BTR Model Search Miniseries by Fashionation.tv

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The miniseries has arrived! Take a look behind the scenes with BTR and Fashionation.tv!

Click here now to watch!

And stay tuned until the end of episode 3 for the big reveal of our winner!

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Back to School with BTR – Fall Picks Featured on Good Day LA

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Head back to school this fall in high style! Check out the looks featured this morning on Good Day LA, and shop them all now by looking for the Good Day LA stamp.

If you’re heading back to college, strike just the right note in something plaid – like the dress featured in Fall Prints by Primi event. And if plaid is not your thing, you’ll find a vast variety of other cute styles to choose from. Accessorize with a chic Leather Jacket to finish off your look (event launching at noon ET).

For high school students, we featured distressed gray skinny jeans and a rocking top. To complete the look, find a roomy messenger style bag in the Matt & Nat event – bags that are both functional and beautiful!

When it comes to elementary school, your child may not be thinking about clothing, but they’ll still appreciate some style. Stock up on essentials like jeans, t-shirts and more in the Rugged Bear and Weatherproof, American Hawk and more events. For your little princess, check out ultra-cute scholastic styles in the Penelope Mack and RMLA event, launching at noon ET.

Shop now for these great ensembles and so many more.

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