The inside scoop: swag bags and celebs at the Golden Globes

Golden Globes Gift Lounge

Turns out landing a booth at the much-coveted Golden Globes GBK™ Gift Lounge in West Hollywood exceeded even our highest expectations.

The rules of engagement were simple: show up armed with swag bags filled with designer goodies (Tom Ford, Pucci, Burberry, plus BTR credits…) in a blatant attempt to lure some of Hollywood’s hottest stars into joining Beyond the Rack.

The result? See below.

AnnaLynne McCord

The sassy 90210 starlet did not disappoint: despite the fact that she was tired from an all-night shoot with “Matty” (a.k.a. the oh-so delicious Matt Lanter), McCord epitomized effortless elegance in an ultra-feminine white sundress, complete with matching Louboutin pumps.

Star trivia: What brand of designer shades is she partial to? None other than Roberto Cavalli. Did we indulge her? The picture speaks for itself.

Naveen Andrews and Terry O’Quinn

Otherwise known as Sayid Jarrah and John Lock on Lost.

The two TV megastars didn’t actually cross paths when swinging by the BTR booth and posing for a quick pic. Now we wouldn’t be so bold as to speculate that they were avoiding each other, but one must wonder if they ever got over that whole “Earth falling off its axis” predicament.

Whatever the case, they have at least one thing in common now: a newfound appreciation for discount designer fashion.

Jennifer Love Hewitt

Along with her sweetheart Alex Beh, the longtime BTR fan came straight to the gifting booth as soon as she laid eyes on it.

Judging by the way she went on raving about our shopping club, it’s pretty clear that the bubbly Ghost Whisperer star is a bona fide BTR addict.

Other celebs who stopped by:

Dennis Quaid (whose wife is now a happy member)

Carrie Preston – True Blood

Ariel Winter – Modern Family

Chelsea Traille – Burlesque

Lorraine Bracco – The Sopranos

Melora Hardin – The Office

Sarah Drew – Grey’s Anatomy

Madeleine Martin – Californication

Sara Rue – Popular

And the list goes on

Want your very own Golden Globes swag bag? Invite as many friends as you can between now and January 30, 2011 at 11:59:59 PM (ET) for your chance to win!

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