Tie Up The Cure: fashion with heart

Some stories are heartbreaking. Some are inspiring.

On April 14, 2010, Fred Ziano lost his fiancée, 29-year-old Candice Rahal, to lung cancer after a 2-month battle with the disease. As a way of honoring her, Ziano turned tragedy into triumph by launching Tie Up The Cure—a clothing and accessories business—in her memory.

In all its glorious simplicity, Tie Up The Cure boasts an online catalog of 100% silk standard neckties, skinny ties, handkerchiefs, plus coordinating cuff links, all cleverly packaged in decorative cylindrical metal tubes. The merchandise color palates feature pink (synonymous with breast cancer awareness) as well as red and rainbow designs, representative of HIV/AIDS and LGBTQ support.

What makes them so special? One quarter (25% gross) of all Tie Up The Cure sales goes directly to the Lung Cancer Foundation of America (LCFA) and the Foundation for AIDS Research (amfAR). Tie Up The Cure is the only company that donates such a large percentage of revenues to these particular non-profits in tandem.

“I feel like Candice is guiding my efforts,” says Ziano about his work. “This is the direction she would want our business to take…all the right people and circumstances came together to make it happen.”

Help raise awareness and pick up the tie that does more than jazz up your office attire: show your true colors and give hope to those in need.

Shop Tie Up The Cure today.

This entry was posted in Editor's Picks, Tips & Trends. Bookmark the permalink.

5 Responses to Tie Up The Cure: fashion with heart

  1. Numer says:

    My mom deserves to win because not only has she taken care of me all my life. She has been a single mom who has mental & physical disabilities and has be holding on and will continue to endure.

    I would love to give her atleast one day of the finer things in life and I want to give back to her and take care of her!
    Luv u mom

  2. TieUpTheCure says:

    Come fall 2011, both styles will be available!

  3. pitboss says:

    Dang. :(

  4. pitboss says:

    Hey – are those REAL bow ties or those lame “pre-tied” ones? I am defeinitely buying a couple if they are proper tie-your-own bows. Can someone confirm??

Leave a Reply

Your email address will not be published. Required fields are marked *


7 − = 6

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>