Some stories are heartbreaking. Some are inspiring.
On April 14, 2010, Fred Ziano lost his fiancée, 29-year-old Candice Rahal, to lung cancer after a 2-month battle with the disease. As a way of honoring her, Ziano turned tragedy into triumph by launching Tie Up The Cure—a clothing and accessories business—in her memory.
In all its glorious simplicity, Tie Up The Cure boasts an online catalog of 100% silk standard neckties, skinny ties, handkerchiefs, plus coordinating cuff links, all cleverly packaged in decorative cylindrical metal tubes. The merchandise color palates feature pink (synonymous with breast cancer awareness) as well as red and rainbow designs, representative of HIV/AIDS and LGBTQ support.
What makes them so special? One quarter (25% gross) of all Tie Up The Cure sales goes directly to the Lung Cancer Foundation of America (LCFA) and the Foundation for AIDS Research (amfAR). Tie Up The Cure is the only company that donates such a large percentage of revenues to these particular non-profits in tandem.
“I feel like Candice is guiding my efforts,” says Ziano about his work. “This is the direction she would want our business to take…all the right people and circumstances came together to make it happen.”
Help raise awareness and pick up the tie that does more than jazz up your office attire: show your true colors and give hope to those in need.
Shop Tie Up The Cure today.