Monthly Archives: October 2011

BTR home and Brad Boles: a truly fabulous team

Last week, we told you about the lineup of celebrity guests we have in store for you on BTR home. Today, we’re extremely excited to introduce interiors guru Brad Boles!

You know Brad from his appearances on Bravo’s The Real Housewives of New York, but what you may not know is that before beautifying spaces, Brad beautified faces at MTV, including artists like Grace Jones and Pat Benatar. After that, he worked in Hollywood with actors Kim Cattrall, Reese Witherspoon, Sandra Bernhard, and more.

In 2002, Brad opened a store of exotic interiors in New York, and designed Real Housewife Jill Zarin’s fabrics and home furnishings showroom, for which he is now Creative Director. Today, Brad serves as Editor-at-Large for fashion site Focus on Style. He also has his own TV show and a coffee table book, The Art of Extravagant Luxury, in the works.

To assist you on the path to your dream home, Brad’s chosen his favorite items from the upcoming week’s events. We also sat down with him to get the insider’s scoop on interiors.

Q: How do you start the process when it comes to decorating extravagant homes like Jill Zarin’s?

A: I love creating worlds that are aesthetically compelling, some with an edge, some of them more traditional. I like to spend time with a client to get a sense of who they are and their lifestyle before I begin the process. With Jill Zarin, we have a deeply personal relationship thus making the inspirational vision much easier. I started with a color palette that would reflect Jill’s skin tone and that gorgeous red hair. It’s always been my mission to demystify the world of interior design in a way that’s attainable – I believe I achieved that with Jill and Bobby’s apartment, using a mix of contemporary and classic elements. Whatever your style, it should look and feel irresistible.

Q: A lot of people want their home to be warm and inviting, while still being trendy and fashionable. What are some tips you can give our shoppers?

A: I’m often asked to create a warm and cozy, yet contemporary home. My advice to anyone leaning towards trends is to use them in accent pieces such as splashy pillows, wall art, and china. I mix traditional pieces such as a classic area rug with modern accent pieces to create a more urban look. Many times people are overwhelmed at buying big ticket items, so I say accessorize and fill your home with beautiful accent pieces.

Q: What are some more budget-friendly ways to make a home more stylish?

A: One of the ways to get more impact for your dollar is by using large pieces of art to fill the walls. In today’s market, there is so much affordable art out there to suit anyone’s taste.

Q: You’ve worked with some of the most glamorous women in show business. What is the most in-demand decorating style?

A: I’ve worked with some amazingly glamorous people in my life, and what seems to be a prevailing theme is “mid-century modern” – which for my taste is a bit too stark, but you can mix and match certain elements to create an eclectic mood. Lighting is paramount when designing a room. It serves two functions: a source of light and a beautiful embellishment. Whatever your style, always be true to your heart and you won’t go wrong.

Q: It’s almost time to start thinking about the holidays. What are some decorating tips you can give on how to decorate the dining room for dinner parties?

A: The thought of family and friends enjoying a fabulous meal becomes so much more wonderful when the host has put as much thought into the tablescape as they have to the food. There are so many ways to get creative with the center aisle of a long dining table using lots of candlesticks in different sizes and interesting flatware and wine goblets. I always have different sets of china that I rotate. As the holidays near, I tend to break out the more colorful sets. Don’t be afraid to mix and match different china patterns – it will surely delight the eye. The adrenaline rush of getting ready for a dinner party is so much more fun when your guests are treated to playful and artfully set table.

You heard Brad: be true to your heart and embrace your space.

Shop Brad’s picks from the Ready Set Roast event:

Marble butter keeper

1.5 gallon compost keeper

And be sure to stop by the rest of today’s BTR home’s events:

Disney, Dogs & Co

Luxury Down Comforters and more

BergHOFF – quality, affordable design

Since their inception in 1964, Belgian company BergHOFF have committed to offering affordable, quality design to their customers, and they hold true to that today.

By handling all the steps from product concept to testing to distribution themselves, they can keep costs down, while maintaining a standard of excellence.

Their products blend a sleek, modern look with top-of-the-line performance. Here are our favorites from today’s event:

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Auriga scale

Cubo bread bin

Orion travel flask

Moon cookware set

15 piece knife block set

Shop the event – bon appétit!

Dressing for your age: BTR style in your 40s

40 is the new 30. Don’t believe it? One look at today’s hottest celebrities might change your mind. Halle Berry, Jennifer Aniston, Julianne Moore, and the list goes on.

True, celebrities have help that you might not have access to. But these fashionable ladies prove that age is nothing but a number.

So go shopping with the same enthusiasm you had on your 21st birthday. The world is your oyster.

Rockin’ 40s fashion:

Add some pop

Think you need to wear head-to-dark hues? Forget it. Make heads turn in vivid colors.

Try: Marc D’alcy sweater

Luxe it up

Whether it’s fur trim or decadently soft cashmere, add some drama to your look with fab accessories.

Try:A&R Cashmere scarf and Surrell headband  

Show it off

Flatter your figure with black trousers. No matter your body type, a pair of black pants is beyond a wardrobe staple.

Try: Rockstar Sushi pants

Be a designer diva

Choose a unique bag that you’ll love forever. When you’re younger, you tend to buy purses with logos and in-your-face labels. As you get older, it’s time to look for quality craftsmanship and timeless design.

Try: Valentino purse

Anne Koplik Designs: jewelry from Dancing with the Stars

Adorn yourself with jewelry that’s fabulous enough to make it on ABC’s Dancing with the Stars. The samba dancing celebs love wearing the crystal, handmade creations both on and off the show. Get the look yourself thanks to these gorgeous pieces.

Anne Koplik Designs is a collection of hand-made, vintage-inspired, costume Swarovski crystal jewelry, which is timeless, classic, and always a conversation piece!”

BTR Girl’s favorites include:

Large Dragonfly Earrings In Bronze

Fancy Shield Earrings In Sapphire

Daffodil Earrings In Purple

Shop the Anne Koplik Designs event now!

Welcome to BTR home: our expanded homegoods store

You asked, we listened. Beyond the Rack is thrilled to announce the expansion of our homegoods store, now known as BTR home. With 4-6 new events daily, your home can finally reflect your distinctive personal style. BTR home is also a great way to take advantage of our flat-rate shipping costs. No matter what or how much you buy, we’ll deliver it to your door for one set price.

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In the coming months a lineup of celebrity experts will help you shop BTR home by choosing their favorite items. To kick things off, Dina Manzo, of HGTV’s Dina’s Party, has selected her favorites from our first seven days of events. We also sat down with her to dish about her show, her life, and why she’s wild about about all things design.

“I’m thrilled to be part of BTR home’s launch. It’s great to see sites like Beyond the Rack move into the homegoods market with popular brands like KitchenAid, Denby, and Cuisinart at such incredible prices. I reviewed the selection beforehand and picked my favorite items from the week ahead. I especially love the fondue set, crystal glasses, and cappuccino set—they’re all perfect for entertaining. I also adore the array of bedding and linens—especially the down comforters. My hectic lifestyle requires a lot of travelling, so it’s important to own some stylish luggage. I’m loving animal prints this season, so the leopard luggage was an easy choice. Happy shopping everyone—make sure to look out for my choices all week long!”

Q: You have a fabulous new show on HGTV called Dina’s Party. What can your fans expect to see?

A: Lots of over-the-top design mixed with helpful money-saving tips along the way. Of course there’s also lots of laughs and a behind-the-scenes look at “my reality”.

Q: How did you become involved in home decorating and party planning?

A: I’ve always been interested in design. While going crazy on bed rest with my daughter I started to take design courses and once my daughter was born I jumped right into interior design. About 6 years ago I started to make the change-over to event planning after noticingI was able to be more creative with designing a party for my clients rather than designing their homes. Event planning is not as glamorous as it appears. Get ready to roll up your sleeves, get your hands dirty, and put in lots of long hours.

Q: What are some of your favorite décor pieces you have in your home?

A: My artwork. Art is so personal, and it must speak to me in some way.

Q: How would you describe your decorating style?

A: I find things I love and then find the perfect spot for them, so I would say meaningful.

Q: What are some home décor trends for fall/winter 2012?

A: Other than neutrals, I’m loving the color purple this season. Load up on lots of interesting textures, but keep the patterns simple and clean.

Be sure to look for Dina’s very own line of jewellery and to catch Dina’s Party on HGTV, where you can get an insider’s look at how she creates the most lavish events. Get inspired by a true decorating connoisseur.

Shop Dina’s choices here:

Three Piece Luggage Set Travel Concepts by Heys

Three Speed Immersion BlenderKitchenAid

Architect Stand Mixer With Glass BowlKitchenAid

Ice Cream Maker AttachmentKitchenAid

Architect Four-Slice ToasterKitchenAid

Stainless Steel Pasta MachineRemy Olivier and Thinkkitchen

Laguiole Steak Knife SetRemy Olivier and Thinkkitchen

Bon Chic 23 Piece Revolving Fondue SetRemy Olivier and Thinkkitchen

Audrey Hepburn art on canvasPop Culture Icons

1000tc Gray Sheet Set Boudoir Chic

Down comforterBoudoir Chic

Also, don’t forget to stop by:

Anywhere Fireplaces, Swarovski

We hope you’re just as excited about BTR home as we are. Get ready – it’s time to embrace your space.

Draw eyes to your walls

Hanging artwork instantly makes a huge impact. It infuses the space with personality, style, and flair. But you don’t need to fork over thousands of dollars for an original oil painting – Eyes On Walls showcases a selection of edgy art that will have the same effect at a fraction of the price.

Five unique talents are featured here today:

Charlie Bowater’s ethereal, realistic pieces are influenced by music, photography, and the wonderful weirdness of life.

Camilla d’Errico’s colorful, manga-inspired creations possess a whimsical, kooky intrigue.

Charmaine Olivia’s works depict strong, fierce females.

Angelina Wrona blends Japanese anime, folk art and representational styles to craft hauntingly beautiful images.

Lora Zombie’s bold, graffiti-inspired pieces make a strong statement.

The wares in this event are available in two formats, so you can choose what best suits your needs. The gallery-wrapped canvases create an impactful pop, and a grouping of the mini art blocks will look great on one wall.

Shop the Eyes On Walls event to spice up your surroundings.

Career Day: master your 9-5 look

What should I wear to work today?

The eternal question.

Let’s face it: when you feel great about how you look, you’re more likely to feel confident, and in turn have a better day at the office. So let’s make it happen.

Shop BTR’s Career Day events to create effortlessly chic ensembles for the workplace. Gone are the days of stuffy suits and uniform-like clothing. Have fun with fashion and add a dash of personality to your workday look.

Whether your job requires tailored suits or dressed-down casual attire, these events are sure to give you what you’re looking for.

Today’s suggested look is sleek, pulled together, and totally fashionable.

Non-fat vanilla latte not included.

Esprit vest in navy

Esprit blouse in white

Qupid pumps in black

Insight pants

Marc New York by Andrew Marc bag

Shop these items now.