Monthly Archives: April 2012

Moms of Manhattan give us their top selections for your trendy kids

We had a fun-filled day at beautiful Bryant Park with fashion-savvy NYC moms and their adorable kids. When we weren’t fawning over the cutie pies, we talked kids’ fashion! And we’re so excited to have the Big Apple mamas picking their favorite clothing, footwear, toys, and décor for your little ones! Shop their picks starting today at 11 a.m. ET!

Find their selections here:

Oliver Swim Shorts Boys will be boys event

Plaid Swim Shorts Boys will be boys event

Tie Dye T.S Shure event

Mini Golf T.S Shure event

Kaleido Bam TopMe Too event

Martin Mini PoloMe Too event

Kimberly Sandal in WhiteLaura Ashley event

Look for the Statue of Liberty icon to browse the rest of the events for even more goodies – guaranteed to bring some smiles!

Guido & Mary – the obvious choce for fashion girls who know their denim

Montreal brand Guido & Mary are already renowned in the world of premium denim, and it seems this season, they’re really hitting their stride.

Whether you’re in the market for a tried-and-true style or a piece that taps into a trend you just read about in a fashion mag, Guido & Mary have always got you covered. Their collections feature both classic silhouttes and trend-right styles, in a rainbow of colors and washes.

High fashion runways displayed a variety of interesting ideas for Spring/Summer 2012, and it seems that Guido & Mary were on the same wavelength as the designers.

And with today’s Guido & Mary event, we’re helping you tap into the trends and make them your own.

Here are some ideas to get you started:

Pastel hues are huge for the upcoming season. If you’re daunted by head-to-toe pastels (as seen at Givenchy), contrast jeans in a soft hue with a black top. This makes the trend instantly edgy yet wearable.

A high-waisted trouser, like those by Balenciaga, are on the more refined side of denim.  As long as you pair them with a tucked-in top, you’re sure to look shapely and sophisticated.

We’re loving youthful, feminine ruffle details – and so is Roberto Cavalli for Just Cavalli. Embrace the trend with this romper by Guido & Mary. With just a switch of accessories, this piece can easily transition from day to night.

We’re such huge fans of Jenni Kayne’s effortlessly elegant look, we’ll probably copy it quite closely for shopping or brunch on the weekend. For dinner and drinks, we’ll team similar wide-leg jeans with a lacy camisole and heels.

Visit the Guido & Mary event for exclusive access to fresh-off-the-runway trends.

Get this stylish look for under $100

Get this hot look for less than $100!

Make waves in wild prints and knockout summer accessories. Shop these items now:

Paradise Countour dressBest of summer prints

Lo flip flopsStep it up

Diesel sunglassesFendi, Tom Ford, and Prada

Libertalia topLibertalia and Gypsy Daisy

At these sweet prices, you can recreate as many foxy looks as you want this summer. Look head-to-toe fabulous and keep your money in your wallet.

It’s Earth Day at BTR

In honor of Earth Day, we’ve got a group of events that feature items made with our planet in mind. We all need to do our part to help the Earth, and these events are making it easy for you, by offering eco-sensitive products you can feel great about wearing and using.

Proving that you can be both conscious and cute is LVR. The brand’s range is made up of super-soft activewear pieces designed and produced in Los Angeles. And their tees, hoodies, dresses, and more are flattering and fashionable enough to wear for day-to-day activities that don’t include the gym.

But more importantly, LVR gives back. They donate monthly to the Downtown Women’s Center in Los Angeles, whose mission is to create a safe space for women in need. On top of that, they’ve partnered with the ARCAS animal rescue organization in Guatemala, and 15% of proceeds from LVR’s event will be donated to them by the brand.

Also part of our Earth Day lineup is Core Bamboo. Their top-of-the-line kitchenware and serveware is crafted from organically-grown bamboo and vibrantly colored with lacquers derived from the cashew tree. They even provide housing and medical care for all the artisans they work with across the world.

In Bed and Bath Clearance, you’ll find pieces that’ll green-out your space, like rayon from bamboo sheets. Bamboo is an ultra-renewable and sustainable resource, and sheets made from it have an ability to stay cool that other fabrics don’t have.

Shop the items in today’s Green Is The New Black events, and show yourself – and the Earth – some love.


Core Bamboo

Bed and Bath Clearance

The perfect rainboot Hunt is over

If there’s anything more ubiquitous than super-short, cutoff jean shorts and fringe at music festivals like Coachella and Glastonbury, it’s Hunter wellies. Street style photos of show-goers almost always display the rubber boots, and they’ve been spotted on celebs like Kate Moss (a long-time fan), Rachel Bilson, Kate Hudson, Nicole Richie, and Kate Bosworth.

And it’s not just the A-listers that are enamored – Hunter boots have been featured in magazines Vogue, InStyle, Cosmopolitan, GQ, and Wallpaper – to name a few.

Visit the Hunter event to pick up your own pair, and make them even better with a pair of Hunter socks (which we think look adorable peeking out the top of wellies!).

It’s time to be among the royal ranks.

Spring 2012 trends – from neon to mixed prints

When a new season rolls around, we’re bombarded with fashion reports from magazines and blogs. Feeling overwhelmed? Give this list a look, and decide what trend you’ll be rocking this spring.

Here are five fun yet wearable trends we think might put some pep in your step.

Mixed prints
Mixing prints was always considered a fashion faux-pas – until now! Have some fun and really play around with prints. Check out this wild combination seen at the Proenza Schouler show. BTR Girl’s tip: to avoid looking like a Pantone explosion, stick with patterns in the same color family.

Lace love
With this trend, you can go subtle or full force. Choose a romantic lace tank or go all out in a lace dress, like this one by Amelia. This is a trend you can easily incorporate into your personal style.

A pop of neon
Unless you live under a rock, you’ve seen neon everywhere this season. Whether it’s killer pumps, a bright bag, or even a bold jumpsuit, the possibilities are endless. This show-stopping style by La Mer fits the bill.

Colorblocking queen 
No longer reserved for the fashion-forward, colorblocking is a trend seen everywhere. Start small with colorblock shoes, which can be easily balanced out with a neutral outfit.

Peplum perfection
Michelle Williams showcased the peplum beautifully at this year’s Academy Awards when she wore a coral Louis Vuitton gown.

This spring, step out of your comfort zone and let your style senses guide you into a fresh new look!

Redbook Fashion Director Audrey Slater picks her top gifts for Mother’s Day

She gave you life – don’t you think she deserves the very best? We do.

That’s why we brought back Fashion Director of Redbook Audrey Slater – she’s here to help you pick the absolute best gift for the most important woman in your life. Whether mother dearest loves cooking up a storm in the kitchen or shopping luxurious accessories, we’ve got something for her. Shop Audrey’s picks April 16 – 21.

Does she…

Love to pamper herself?
L’Occitane Immortelle Eye Balm – This miracle product reduces dark circles and signs of fatigue with its lightweight, easy-absorbing formula. Give her the gift of a more youthful, vibrant appearance.

Love her sleep time?
Maison Condelle 800 thread count sheet set – Treat her to the gift of sweet slumber thanks to these soft, luxurious sheets. Set includes one flat sheet, one fitted sheet, and two pillowcases. Sweet dreams sure to ensue.

Accessorize like a pro?
TechnoMarine ladies classic watch in white and rose – This beautiful timepiece boasts an 18k rose gold-tone bezel and sapphire crystal embellishments . Perfect for the mom who loves unique, exquisite details.

Love to keep fit and healthy?
Wolfgang Puck – Citrus Juicer – Ideal for the health-conscious mom who loves preparing healthy and tasty foods and beverages. Who knows – there might be a delicious glass of OJ waiting for you every time you visit!

Adore luxury handbags?
Pre-Owned Petit Noe bag by Louis Vuitton– Nothing says high-end more than a coveted Louis Vuitton bag. Whether she’s always wanted a bag from the respected label or she’s simply adding to her collection, this eye-catching blue bag will certainly delight.

Keep checking for the REDBOOK icon on this week’s events to find even more items that are guaranteed to bring some smiles.

Get cooking with Rachael Ray

These days, it seems like foodies are the new fashionistas.

And whether you fancy yourself a gourmand or not, you’re undoubtedly familiar with the lady who may very well have started the wave of food fandom: Rachael Ray.

Today, we’re thrilled to offer you a selection of items from Rachael’s kitchenware line. Her products come with all the quality you’d expect from a celebrity chef’s range. But we’re also loving the thread of fun that runs throughout the line – like her signature orange handles, and the cute, clever monikers of some of the pieces (see one of our favorites above).

So take a break from speed-dialing your corner takeout place and get inspired to create your own culinary masterpiece.

Shop BTR looks as seen on Good Day LA

What is it about the California-cool look that we all want to emulate? Whatever it is, SoCal style shows no sign of slowing down – and today is all about attaining that coveted West Coast appeal. Think Hollywood stars like Jennifer Aniston and Cameron Diaz. Whether they’re casual and relaxed or dolled up for a night on the town, the result is always gorgeous. We’re showcasing five of these amazing looks on the hit morning show Good Day LA with host Jillian Barbieri Reynolds.

The best part? You can channel your inner beach babe by shopping the featured items all month long, starting today at 11 a.m. ET.

Down to business
This business-savvy look will have you looking sharp from 9-5 and beyond. The nude pumps give it a modern twist, while the chic trousers make it a classic. Take on the day in supreme style.

Ellen Tracy pants and top, Willow & Clay blazer, Charles by Charles David pumps, and Elliott Lucca handbag.

Night on the town
The great thing about this look is that it can be dressed up or down depending on the accessories. The nude Adrienne Maloof heels make it perfect for a party (with the added bonus of lengthening the legs), but pair the dress with sandals and you’re good for daytime shopping. Plus, the bold color makes it totally on-trend for spring.

BCBGeneration dress and Adrienne Maloof heels.

Casual cutie
This casual daytime look is geared toward the girl who’s all about feminine fashion. She loves bold platforms, romantic tops, and ‘it’ bags. Patterned skinny pants are all the rage – get yours and look super now.

BCBGeneration patterned skinnies, Seven7 layered blouse, Report teal platforms, and Elliott Lucca bag.

For the fellas
This look is for the guy who always manages to look great, comfortable, and confident. He has that “I just threw this on – but you could see this look in a magazine” appeal going for him.

Seven7 top and William Rast jeans.

Weekend style
This look is ideal for the hip girl with an effortless sense of style. The purple wedges give it a trendy edge, the long maxi dress screams hot summer days, and the Hype purse really adds a chic touch.

Mystree maxi dress, Domino City Legends denim jacket, Report wedges, and Hype shoulder bag.

Be sure to keep checking the site this month for more of the items seen on Good Day LA!