Monthly Archives: September 2012

ONE dress – TWELVE ways to wear it! Introducing Ximena Valero’s transformable fashion.

We’re thrilled to be featuring designer Ximena Valero and her transformable fashion as one of our signature BTR events. We love that she encourages women to express their creativity and to explore those trends that suit their own personal sense of style.

Celebrity A-listers such as Jessica Alba, Katy Perry and Alicia Keys have fallen in love with Valero’s super feminine creations. And for the first time, Beyond the Rack can now offer you great deals on her fashion-forward collection.

We absolutely adore the Chameleon style. This super cool convertible dress can be worn in 2 color combinations and in 12 different ways. Watch the video now to learn all of the trendy ways to sport this fabulous frock.

Shop all of Valero’s convertible fashions and find the style that suits your creative spirit. Once you find the one you love, watch the video and learn all of the trendy ways it can be worn!

The Chameleon Reversible:

Get it here!

The Icon:

Get it here!

The Bliss:

Get it here!

The Twister:

Get it here!

The Bloom:

Get it here!

The Cacoon Cape:

Get it here!

Q&A with stylish singer Stacey Jackson

With performances sold out in both the US and Europe, it is no wonder Stacey Jackson has become a force to be reckoned with in the music industry.

Although Stacey has embarked on several other successful career ventures, including management of her own PR firm for a decade (clients included Quentin Tarrantino, Tim Robbins, and Debbie Reynolds) and a career as a publicist for CBS, music has always been her passion.

Stacey already has five top-ten club hits in the UK – a number that is surely on the rise. The remix pack for her latest single ‘I am a Woman’ features collaborations with top producers including Das Kapital, Ruff Loaderz Est 8, and more.

Purchase the song if you’re in the US here: iTunes and for Canada, here: iTunes

Stacey has also previously collaborated with Snoop Dog on her record ‘Live it Up,’ which received rave reviews. Stay tuned for Jackson’s upcoming projects, which include her debut album which is set to drop in early 2013.

Read our Q&A with Stacey to find out all about this musician’s fierce style sense:

Q- How would you describe your personal style?

A: I still have a hint of rock chick in me. I’m a sucker for fitted leather jackets and chunky cuff bracelets. I do also love easy dresses, but with the addition of cool accessories, a fitted jacket, an awesome bag, and sky high heels or boots – it makes the dress looks totally different.

Q- What are some trends that you’re loving for Fall/Winter 2012?

A: I love that they are showing fitted turtlenecks, peplum waist jackets, and pencil skirts. It’s the sexy secretary look that I think is so elegant but again, if it’s accessorized with some fabulous boots and awesome jewelry, you give the secretary look a cool edge.

Q- What types of clothing do you like to wear when you’re on the road?

A: The safest color to travel in is black (spilling red wine on beige trousers or jeans isn’t a good look when you arrive at your destination!) It’s like a canvas that you can style based on the jacket you wear or the accessories you choose. So you’ll typically see me in black trousers, a fitted t-shirt or tank top, and a fabulous jacket. If I’m on a long flight, I will bring a Juicy Couture zippy, change into that while I’m sitting, and hang up my jacket so it’s in good condition when I land.

Q- As a Canadian, you know all about harsh winters – what are some tips you can share for looking fab when the temperature drops?

A: An awesome coat that is fitted and stylish, definitely some fur involved, and an amazing pair of high boots with wedges for stability and height. And of course, an amazing bag! The right coat is so important -it needs to make a statement. I also love capes, which are so on trend at the moment. Capes are chic and elegant but the right one has to fit properly and not swamp your body.

Q- Tell us about your new single ‘I am a Woman’ – What does it mean to you?

A: It’s an empowering track about not playing games — a woman knows what she wants and she has the power to achieve it. In my new video I play a mystical character that empowers a young women to create her own ideal man. The message is pretty clear that women are smart enough to get what they want and that we can achieve anything we set our minds to.

Follow Stacey on Twitter and Facebook

Lynn Ritchie fashions for the contemporary woman

Lynn Ritchie is a contemporary womenswear designer whose unique ways with colors and prints has won her a devoted following.

Ritchies’s fans look to her for exciting, fun, and well-made pieces to spice up their wardrobe.

“I always design my pieces with attitude,” says Ritchie. “The right fabric and fit, combined with an exciting or dramatic color, print, or texture can have a profound effect on the way you feel. Dressing is a sensual experience.”

Ritchie believes that her signature patterns and designs fill a unique niche in the market.

Shop her event today and find out why her designs are currently sold in more than 1500 specialty stores throughout the US.

Shop the event now!




Shop our kids events for the next 3 days and help raise money for CureSearch

Shop adorable fashions, accessories, and cosmetics for your precious little princesses and help raise money for children’s cancer research? Yes you can.

We’re excited to announce that Beyond the Rack has teamed up with Almar Sales Company, a leading manufacturer of fashionable accessories, cosmetics, and clothing to raise funds and awareness for CureSearch – a national non-profit foundation for children’s cancer, a cause that is near and dear to our hearts.

In recognition of Childhood Cancer Awareness Month, we’re having a new event every day for 3 days, where a portion of the proceeds will go to the foundation.

Shop our special events from My Princess Academy and Princess Expressions, two of Almar’s leading brands. You’ll be able to shop dresses, cosmetics, tutus, accessories, bags, jewelry, hair accessories, and watches to raise money for research.


Almar specializes in the designing, manufacturing, and distributing of hair accessories, costume jewelry, cosmetics, children’s toys and novelty items. For over 45 years, the company continues to be a valuable partner to some of the largest retailers around the world.


CureSearch for Children’s Cancer supports children’s cancer research by raising funds for the National Cancer Institute sponsored clinical trials at more than 175 local hospitals in the US, and funds basic and translational research that offers the greatest potential to design treatments and improve outcomes for children with difficult-to-treat cancers.

Show your support by shopping our Princess Expressions event today and look for more adorable events tomorrow and Saturday.

We thank you for your support – each and every one of you can make a difference.

Watch this video to learn more about CureSearch:

Redbook’s Real Women Model Search – share our winner’s experience

Check out our behind-the-scenes video of the shoot:

A special thanks to Jeremy L. Bobrow for all the wonderful photography.

After receiving thousands of applications from women across North America for our Redbook Real Women Model Search Contest, we selected 35-year old mom Torri from Coquitlam, British Columbia as our winner. We were touched by her entry; like so many women, Torri struggled with her sense of style after becoming a stay-at-home mom. In her own words, “I believe I represent millions of women who don’t want to lose themselves just because they’ve had a big change in their life. This would be an amazing opportunity to get a super fun part of me back!”

Her honesty, magnetic personality, and inner beauty won us over.

As our winner, here’s what Torri received:

An all-expenses paid weekend for two in Montreal
A makeover and professional photoshoot
Her photo featured on BTR’s homepage for one month
The chance to model an exclusive BTR event
Designer looks from the photoshoot
A feature in Redbook’s December issue

Torri and her best girlfriend, Nolene, stayed at the Hotel Nelligan located in historic Old Montreal and had the chance to shop and dine at some of Montreal’s hottest shops and restaurants.

After her fun-filled weekend, Torri arrived at our headquarters bright and early to begin her day as a model!

Torri enjoyed the star treatment as she kicked off her day in our studio by sipping mimosas and nibbling on strawberries. She was then transformed by Montreal’s elite hairstylist Rafael Estrella Dunn and top makeup artist Amy Klein.

Styled by Redbook’s Fashion Director Audrey Slater, Torri modeled the hottest looks for fall to be featured in Redbook Magazine, as well as some fabulous outfits from the Strada event for BTR – on sale now.

We then took Torri’s photo for the homepage! She sported a fabulous Mulberry bag, Modesta shoes, DL 1961 jeans, an RD Style top, and a La Classe Couture blazer.

And the best part? This lucky lady got to keep the Mary Jane Louboutins, an RD Style suede motorcycle jacket, Domino skinny jeans, a La Classe Couture blazer, and much more!

It was such a joy for everyone at BTR to work with Torri – she was inspiring, charismatic and up for anything. Her positive attitude, sense of humor (as well as designer BTR goodies) are what made the shoot such a success.

Congratulations Tori – we hope you had as much fun as we did.

See which celebs BTR gifted at the GBK Gift Lounge for New York Fashion Week and shop the latest trends today

It’s that time of year again – New York Fashion Week!

And Beyond the Rack was in the middle of the action at the GBK Lounge, gifting Hollywood celebrities and fashionistas at the Empire Hotel.

We spent some time chatting with the Project Runway crew, Katrina Bowden from 30 Rock, MTV star Angela Simmons, Mark Cuban & Robert Herjavec from Shark Tank, and many more!

Here’s the inside scoop on some of the hottest trends seen hitting the runways:

LEATHER– There’s no denying the presence of leather for Fall/Winter 2012. And we’re not just talking the standard leather motorcycle jacket. Leather was everywhere – from tight leather pants a la Kim Kardashian to sweet leather skirts.

Shop this faux-leather alternative: Brandi jacket in blackCoat Day Fall Trends

LACE– Lace has been popping up everywhere – whether as a full lace dress, as a trim, or as an accessories accent. Showcase the trend any which way you want, and add a romantic flair to your ensembles. BCBG Max Azria and Lanvin were big fans of the feminine fabric this season.

Shop: Ruffle and lace cocktail dressDresses Size L – XL

LONG-SLEEVE DRESSES– The perfect way to stay warm while still feeling super pretty, these styles are the ultimate fall staple. This season, look for bold patterns and interesting textures for a show-stopping look.

Shop: Amanda sweater dress in magentaA New Knit Dress for Fall

MODERN MILITARY- This fall, it’s all about military, but with a fresh, modern twist. As seen in the Victoria Beckham and Jason Wu shows, the styles are completely wearable and utterly chic.

Shop: Rachel wool coat in navyLaundry

OVERSIZED HANDBAGS- Designers clued in that modern day women needed roomy handbags to pack their iPads, cosmetics, alongside all of their other secret power tools. And from Louis Vuitton to Chloe, the runways were replete with larger-than-usual totes and weekender bags.

Shop: Bottega Veneta intracato convertible handbagLuxury Handbags

WINTER WHITE- Whether it was mixed with black or all on its own, crisp winter white added some much-needed luminosity to the runways. Frosty white pants, jackets, and knits were seen in the Derek Lam and J. Mendel shows. This season, shake off your fear of white and make an entrance!

Shop: Stacy puffer coat in white Coat Day

More can’t-miss trends: Peplum tops and skirts, collarless blazers, crimson, and forest green. Shop BTR all day long for the hottest designer trends for less!

Hale Bob fall fashions

Known for its prints, bright colors, quality materials, and fabrications, Hale Bob is your go-to brand for must-see fall fashions.

Hale Bob’s creator, Daniel Bohbot, started his work in Paris immersing himself in the art, music and film of the city and developing a style and viewpoint that combined the world of pop culture with the world of couture.

During a 2001 visit to Los Angeles, Daniel realized that the “City of Angels” was the place to launch the designs that would quickly make his clothes a must for Hollywood’s celebrity clientele and for taste-makers worldwide.

Salma Hayek, Halle Berry, Heidi Klum and Eva Longoria are just a few of the fans who have come to love the look and experience of Hale Bob.

Now you too can get your hands on Hale Bob’s unique creations on sale now!

CasaBugatti – modern, innovative, functional kitchenware

CasaBugatti provides a fresh new spin on kitchenware. The designers pride themselves on creating something truly unique.

Enjoy quality, beauty, and practicality in each one of these functional products.

CagaBugatti’s goal is to change how you think about kitchenware.

Shop aesthetically pleasing pieces that’ll have you looking forward to preparing something delicious.

We suggest these 3 items to get you started:

Lola Tira corkscrew – Open your wine bottles with fun, colorful chrome-plated corkscrews.

Vita 80-watt juicer – We’re almost positive you’ve never seen juicers like this! These artistic creations feature 80 watts, 90 rotations per minute and can hold up to 6 liters.

Diva espresso and cappuccino maker – Prepare delicious drinks with your very own specialty coffee maker. Featuring stainless steel warming plates and integrated water tanks.

Shop the event now!

Susana Monaco fashions – feminine, timeless, and beautiful

Susana Monaco – the designer of choice for women who seek gorgeous, soft-to-the touch, unique fashions.

Her collections have been tremendously well-received throughout the industry – and for good reason.

The verdict was unanimous – Susana’s garments are simply stunning.

She creates everything from dresses, to swimwear and outerwear – but knits are her specialty. Her goal for her clothing has always been to embrace the current trends while providing new, unexpected twists.

See for yourself why so many have fallen for these fashions – shop the event now.