Monthly Archives: April 2013

Yummy Mummy Club founder Erica Ehm picks her top Mother’s Day gifts

Becoming a mom is a life-changing adventure that provides overwhelming love and joy, but also a whole new slew of anxieties. Sometimes you just need another mommy to hear you out, bounce ideas off of, and just be a shoulder to lean on.

Nobody knows that better than Erica Ehm, founder and publisher of the Erica created YMC as an online community where moms can share tips, learn hands-on advice, and take a moment for themselves.

We’re excited to have Erica picking her top selections for Mother’s Day April 24-26. Look for her icon on BTR to shop all her favorites.

Read our Q&A with the hard working mom of two to discover new fashion tips and to find out which items she can’t live without.

Q: What inspired you to create the YMC blog?

A: Nine years ago, I hosted and co-produced a TV series called Yummy Mummy. When we finished production on that show, I wanted to continue the conversation with moms on how to survive modern motherhood. So seven years ago I started a tiny little blog called After building over 300 pages singlehandedly, I realized I was onto something. Clearly moms were looking for information, community and inspiration – and that’s what we built. Today, we have close to 50 bloggers writing amazing articles about fashion, food, parenting, design, work/life, fitness and news relevant to busy moms. We were just awarded best Canadian Lifestyle/Entertainment site, which is a huge accomplishment.

Q: As a working mom, how do you find balance juggling your career, motherhood, marriage and more?

A: Balance? What’s that? I don’t have balance in my life. My life is more like a rollercoaster, with unpredictable highs and lows. I’m lucky because both my husband and I work from home. This gives some stability for my family life. But I work a lot! My kids have grown up with a mom who is passionate about her career – hopefully I’m a role model for them to live their dreams like I do every day. The key is to have an amazing partner. My husband respects what I do for a living and takes full responsibility for raising our kids with me.

Q: Name the 3 best products ever invented for a mom.

A: That’s a great question! iphone – allows me to multi-task and even keep the kids busy. Microwave for quick meals when you’re in a rush. Minivan – my home away from home.

Q: You often hear jokes about “mom” jeans or mom’s outdated fashions. What are some tips to maintaining a stylish wardrobe that is still functional for an active mom?

A: The problem for many of us is once you have kids, you tend to focus your energies and your dollars on your children. They’re expensive little beings. So updating our wardrobe isn’t always top priority. But, it’s so important to take care of ourselves, and even put ourselves first when we can. Moms need to remember they’re women first and take some time to find some a variety of new pieces every season. You need a good pair of jeans. You should get a few solid tops to mix and match. And go for one more flamboyant showpiece for your date nights.

Q: What would be your ideal gift for Mother’s Day?

A: Because I work a lot, this year I need to play more. So for Mother’s day, I have my eye on a really funky basic bicycle so we can hit the trails as a family or take off on my own for some me-time. It’s either that, or a great new pair of running shoes to inspire me to run more. I’d also love some hot new workout wear, cuz mummy should look hot when she sweats!

It’s Autism Awareness Month – shop this event to show your support

Whether it’s a friend, a neighbor, or a student, we’re sure you know someone who is affected by Autism.

April is Autism Awareness Month, and at BTR, we’re showing our support with this exclusive event.

You can help the cause by shopping T-Shirts from the Spectrum Designs Foundation. Each one is unique and is inspired and produced by individuals with Autism and related conditions.

This groundbreaking company teaches a trade while offering those with developmental disabilities a place that strives to enhance their inherent worth, autonomy, and general quality of life.

Shop the event today – each and every one of you can make a difference.

Shop the Rollie Eggmaster, the fast, easy pan-free way to make prefect eggs every time

Rollie Eggmaster, the fast, easy pan-free way to make prefect eggs every time!

The vertical cooking technology combines a cylindrical non-stick cooking surface surrounded by a revolutionary heating element.

And now it’s available in Canada for the first time ever.  Shop the Kalorik event and pick up yours today!

Watch the video now – as seen on TV!:

Buy the Squishee and never lose items under your car again

Hate it when you lose something between your car seats?  It can be super annoying to try and reach between those tight spaces to try and retrieve your keys, phones, coins, food, and other objects.  We’re thrilled to share this fun find! Introducing Squishee,  the cool invention that prevents items from falling in the gaps between your seats and centre console. This easy to use lifesaver installs in seconds, is durable and easy to clean, and will blend with any car colour interior.  Squishee will save you time, energy, and a few possessions!

Watch the video now:

Shop the AS SEEN ON TV event now.

Shop Lord of the Rings inspired art by The Brothers Hilderbrandt

Whether you’re enamored with the Lord of the Rings books and movies, or you’ve always been captivated with Middle Earth imagery, this event is sure to enchant.

We’re proud to present one-of-a-kind artwork from the legendary Hilderbrandt brothers.

Greg Hildebrandt and his twin brother Tim worked collaboratively as fantasy and science fiction artists; in the illustration world they became better known as “The Brothers Hildebrandt” and are often credited with being two of the founding fathers of the fantasy art genre.

Some of their most notable works, and what won them international recognition, are the J.R.R. Tolkien ‘Lord of the Rings’ calendars and the original ‘Star Wars’ movie poster of 1977.

Their work has received widespread fan recognition over the last 42 years in the genres of fantasy, science fiction, comic art, pinup art, and so much more. The brothers have also worked for Marvel Comics, DC Comics, Franklin Mint, Batfilms, and Lucas Films.

The art world lost one of their great talents when Tim passed away at the age of 67. In 2010, Greg Hildebrandt received the Chelsey Award for Lifetime Artistic Achievement. Today, Greg remains active in the art world, continuing his work on ‘American Beauties’ pinup art series.

Shop the iconic imagery today and bring home something truly fantastical.