Monthly Archives: February 2014

Sue Wong Gowns

Sue Wong_blog

We’ve all had that dream. The one where you’re the Belle of the ball, twirling around the dance floor in an exquisite gown.

Well, this is where your fairy-tale begins. Sue Wong couture-inspired dresses and gowns are created to make a lasting impression. There is something for every taste and occasion including sexy cocktail dresses, beaded formal gowns and even styles for brides-to-be. Fashioned from quality fabrics, each style is hand-beaded and filled with delicate details and feminine silhouettes.

So be picture-perfect for your next occasion. Shop our Sue Wong event today.

BTR Employees Reveal Their Style Secrets

Employee's Picks_blog

At Beyond the Rack, we appreciate our employees and their individual sense of style. This week 4 of our most fashionable colleagues reveal their style secrets and tell us what spring trends most excite them.  Let us introduce you to Jenna, Samuela, Amanda and Scott. Check out what they have to say and shop events with their Employee Pick stamps to see what’s in their shopping cart this weekend.

Jenna, Content Manager

1)How would you describe your style?

My style is constantly evolving. It’s a gut feeling, it comes from within. If a piece makes me look and feel good, then I make it mine. I don’t buy things simply because they are the trend of the moment. I believe that fashion is what you buy; style is what you do with it!

2)What are your top pick trends for spring?

I’m loving the crop tops, the mid or tea skirts and pastels and floral. And don’t forget that killer pair of kicks, simply a must have for any fab outfit!

Samuela, Fraud Prevention Coordinator

1)How would you describe your style?

I get my style inspiration from the 90’s, ethnic clothing, menswear and lingerie. I love experimenting with unconventional pieces and just make them my own. My style is constantly changing.

2)What are your top pick trends for spring?

Bomber jackets, pastel colors and slip dresses.

 Amanda, Assistant Buyer

1)How would you describe your style?

I like to stay on top of the trends. I always make sure to incorporate fashion-forward items with classic timeless pieces. I love a good bargain; I purchase clothes often but at a reasonable price. I also never leave the house without a good pair of heels on. Fashion for me is the perfect way to play dress up. I’m also definitely not afraid to show off some skin, while remaining classy of course.

2)What are your top pick trends for spring?

Feminine skirts, maxi dresses, open back styles, slits to show off some leg, cropped tops paired with long skirts, brown for spring, pastel colors, transparent mesh on tops, colorful patterns on pants and bottoms, leather pieces – to name just a few.

 Scott, Stylist

1)How would you describe your style?

I have a taste for classic styles with just enough trendy pieces mixed in to stay current.

2)What are your top pick trends for spring?

My trend picks for men this spring are soft structured jackets, patterned everything, mid-century styles, and sportswear inspired looks.

Going for Gold: Team Canada at Sochi

Sochi Olympic_blog

We’re all pumped to see our fellow Canadians represent Canada at the Sochi Games. As our athletes get ready to compete on the world stage, we watch in pride. The goal is an obvious one: win the most Olympic medals and claim the top step of the podium. While competition will be tough, we have every faith in our Olympians and wish them the very best. We will be watching and cheering!

Bring us home some metals guys!

Images courtesy of storage.canoe.ca and i.huffpost.com

Aquaswiss Special – New Low Prices on Distinctive Watches

aquaswiss_blog

Dare to be different with an innovative timepiece by Aquaswiss!

Founded in 1999 by a third-generation jeweler, Aquaswiss designs are a cumination of years of development. Their three-dimensional watch styles are the touchstone of their company, including the Chronodome, defined by its curved, rectangular shape and bold domed crystal on the chronograph, the Ice, a chronograph with a geometric-faceted pyramid-shaped crystal, and the Diablo, a six-time-zone watch with a world map dial. The creativity and sophistication of these designs have elevated Aquaswiss into a watchmaking legend, and the rest is history!

Today, their fine timepieces can be found adorning celebrities like Selena Gomez, Ricky Gervais, Michael C. Hall, and Anna Lynn McCord. They’ve also been featured in Elle, FHM, and Harpers Bazaar.

For the first time on BTR, get your hands on a fabulous Aquaswiss watch for only $119.99. It’s our lowest price ever!

Trend Alert: The Bucket Bag is Back

The Bucket Bag_blog

The Bucket Bag is back — and in a big way!

Spotted all over the fashion week runways, this slouchy handbag was a favorite for many designers. Moschino, Rebecca Minkoff, IMAXtree and Louis Vuitton all sent their models down the catwalk clutching different versions of the classic bag. Updated with bold graphics, studs, chains or patterns we saw the Bucket Bag in a new light. And we loved it.

And it’s not just us. Young Hollywood starlets like Miranda Kerr, Nicky Hilton and Vanessa Hudgens were seen out and about carrying their favorite take on this design!

So whatever your style, get carried away by the versatile yet polished Bucket Bag.

Images courtesy of elleuk.com

Hair by Moses

Hair By Moses_blog

Wouldn’t you love to have a good hair day every day? Do you dream of finally saying goodbye to frizz, flyaways and damaged hair for good? Well, dreams do come true.  Let us introduce you to Hair by Moses.

When it comes to hair, celebrity stylist and colorist Moses is an expert. His award-winning products are packed with essential minerals and nutrients vital to attaining healthy tresses. Gentle enough to use every day, his shampoos, conditioners and treatments leave your hair shiny, manageable and soft to the touch.

So take a cue from celebrities like Angelina Jolie, Stacy Keibler, Gretchen Rossi and Lilly Ghalichi. Shop our Hair by Moses event and begin your journey to healthier, better-looking hair today.

Spring Trend Contest

Spring Trend Contest

Spotted: Hollywood top-hitting starlets wearing some of the most coveted trends for spring. Leading the way are ladylike floral, bold black and white graphics, cropped tops, peek-a-boo detailing and boxy cropped jackets – to name only a few.

We want to know your favorite spring trend! Help us discover the hottest of these new looks by posting a photo of your favorite as a comment on the BTR Spring Trend Facebook post FOR A CHANCE TO WIN A $1000 SHOPPING SPREE. The photo with the most likes will win. So rally your friends and get them to vote. Contest is open from Monday February 3rd 9am to Wednesday February 5th at midnight ET. Don’t forget to tag us in the photo.

And discover tons of new spring outfit ideas by shopping our Spring Trend events, starting today. Look for the stamp.

Caroline Chu Skincare and Cosmetics

Caroline Chu  Blog

Beauty begins with great skin. Today, skincare is no longer considered a trip to the spa; it’s an investment that most women are more than willing to make.

Caroline Chu’s skincare and cosmetics offer women everything they need to keep skin looking young, vibrant and healthy. Her all-natural skincare products nourish and rejuvenate the skin, while her makeup line provides everything you need to enhance your best features. Made for a range of skin types, Caroline Chu is affordable and ideal for the busy woman on the go.

So put your best face forward. Shop the Caroline Chu event – live NOW!