Monthly Archives: May 2014

Father’s Day Gift Guide Part 2


Are you still having trouble finding the perfect gift for dad? Well, put your worries aside because we have even more events with more ideas coming this weekend!

Check out our Father’s Day Special on watches. Buy one watch for him, get one for yourself for free! Just look for the BOGO stamp.

If a watch is too predictable, get him ready for outdoor cookouts with our Summer Cooking event. Find BBQ tools, grills and more.

Not the gourmet chef in the family? On Sunday, we are featuring Blanc Men’s accessories from ties to cufflinks. He’ll definitely look spiffy in the boardroom.

For the dad who enjoys comfortable lounging in style, shop for his next perfect chair on Sunday with our Comfy Chairs for Dad event.

Your dad is the most important man in your life. Treat him to something nice and show him how much you care!

Stylist’s Corner: Trending Swimwear

trending swim

This week we’re keeping the summer spirit alive with some super cute swimwear looks. Florals are a fun and fresh way to freshen up your poolside attire, and you’ll find those and many other sweet styles on sale this weekend.

Purple is the “it” color of the season and when you pair it with a fresh floral print like this bikini/cover-up combo you’ll have a no-fail, on-trend summer look. Add casual, yet chic white sandals and a neutral sun hat for the perfect complement.

Our second look is keeping the floral trend alive with a cobalt twist. If you want to stand out with a bold color, pair this wrap-around with a matching flowery bikini. Sandals with just a hint of blue and a large oversized tote are the perfect accessories to balance out this look.

Check them all out this weekend!

Hat: Resort Ready Hats, live now

Swimsuits, Cover-ups, and Bag: SAHA, live at 9am ET on Saturday May 31st

Sandals: Grendha and Teva for Women, live at 9am ET on Saturday May 31st

Father’s Day Gift Guide


He’s been there to wipe away your tears, to brighten your days with laughter, and has probably fixed more things around the house than you can count. That’s right, we’re talking about your dad.

But what do you get for your number 1 fan and hero? Not all dads are the same, so whether he’s professional, casual, or hands-on, we’ve got some great Father’s Day suggestions for you!

A Premium Watch: Have you had to adjust your schedule to accommodate “Dad time”? Help him stay on trend with a quality watch. Our Men’s Premium event has a wide selection of designer styles that compliment suits or his favorite pair of jeans.

Travel Luggage: Is your Dad constantly on the go? Replace his old, world-weary luggage with a brand new set. Our Luggage for the Mobile Business Professional event features 3-piece luggage sets, laptop bags and briefcases – perfect accessories that make him look and feel the part of the executive.

A Dress Shirt: Our Max Lauren event has your dad covered if he needs to dress to impress. Choose a plaid or striped pattern for him to wear with jeans, and try a bright color to transport his wardrobe to the 21st century.

A Tie: It may seem obvious and overdone, but there’s nothing wrong with getting him a tie, as long as it’s a nice one! Our Prada tie event ensures luxury and style when he has to suit up.

Stylish Footwear: Many dads will wear out their shoes until they’re nothing more than a sole and some fabric. Don’t let him wait that long and give him the gift of stylish kicks this Father’s Day. Check out our Clarks for Men event.

Kitchenware: Whether he’s a culinary mastermind or a cooking show fanatic, he’ll appreciate having his life made easier with new kitchen accessories. Pasta makers and pizza stones in our Norpro event will get him excited about cooking, and you’ll get to taste the benefit! And for even more fun, get him a unique appliance like the Hot Dog Pop Up Toaster.

Employee Picks: The Marketing Team


At BTR, the talented individuals who make up our Marketing team have a mind for business and an eye for fashion. Whether they’re pitching new ideas in the boardroom or meeting with clients, these guys are always dressed for the part. Today, we take a look at their favorite picks on the site and put them on the spot about their own personal style. Read on to hear what they had to say.


Miguel, Director of CRM

In marketing, you are always meeting new people. How do you dress to impress for a great first impression?

Button down shirt, jeans, a blazer and a pair of oxfords. A clean shave is also important.

What are some of your office summer staples?

Polos, linen shirts, light-washed denim and loafers.


Chanel, E-mail Marketing Specialist

In marketing, you are always meeting new people. How do you dress to impress for a great first impression?

My office style is classic chic. I like pieces that I can mix and match so a sheath dress with pumps is my go-to look for those first impressions. I may or may not add a blazer depending on the weather.

What are some of your office summer staples?

Fun dresses, skinnies, pencil skirts, flowy blouses, bold necklaces, T-strap pumps, tan leather jackets, and sunnies.


Jean Sebastien, SEM Manager

In marketing, you are always meeting new people. How do you dress to impress for a great first impression?

I normally dress semi casually; dressing up is slightly too formal. I like to add a little bit of style and class with a blazer or shirt & tie every once in a while. The idea is to JS up.

What are some of your office summer staples?

Short sleeve shirts, t-shirts under a blazer, and tan pants instead of jeans.


Krystal, Social Media & Marketing Coordinator

In marketing, you are always meeting new people. How do you dress to impress for a great first impression?

First impressions are everything. I like to keep it simple and clean with strappy black heels, a tailored blouse and fitted skinny jeans.

What are some of your office summer staples?

Maxi skirts, cropped leather jacket and a cute pair of flats.


Richard, Director of Marketing

In marketing, you are always meeting new people. How do you dress to impress for a great first impression?

Button down shirt, dark jeans and a sharp haircut.

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Jené Luciani’s Summer Essentials As Seen On The Today Show


Summer is one of my fave times of year as a stylist because I love a good challenge and it doesn’t get much more challenging than swimwear! And many of the TV shows and media outlets come to me for advice because finding the perfect fitting swimsuit can be just as terrifying as finding the proper fitting bra, which is something I’m known for as the author of the bestselling book The Bra Book!

And most of the viewers who watch my TV segments also count on me as the one who can show them some great options within their budget. That’s why I call on websites like Beyond the Rack – because you can get some amazing designer fashions for a fraction of retail!!!

When dressing Gillian for the Today Show segment, she had recently lost 150 pounds (isn’t that amazing!!??) and needed to find the perfect summer look for her new shape!

I love Spanx (who doesn’t??) and their swimwear line does not disappoint. Beyond the Rack is offering this adjustable swim dress style for under $50!!!! It has tons of flattering features like a v-neckline and strategic shirring throughout and I love the bright beachy color! I added these red wedges for a fun contrast and because what lady doesn’t love a little added height?

Of course, no beach look is complete without a great floppy hat (for fashion and function –gotta protect ourselves from the sun ladies!!) and a fun beach bag. I chose this one for $19.99 because of its adorable saying – anyone who watches Hoda and Kathie Lee knows that they certainly love their wine!!!!

Finally, it’s so important to have a great pair of shades. Whether you prefer a big plastic pair, wayfarer style or some classic Ray Bans, protect your peepers from the sun and make a stylish statement at the same time. It’s an investment that you don’t have to spend a lot of money on!!

Pin to Win: #TheWinningRecipe


Do you have #TheWinningRecipe?

We’ve teamed up with Chef Anthony Elman from Iron Chef America to bring you a culinary surprise! Enter our Pinterest contest to win $750 worth of kitchen must-haves!

The steps to enter are simple:

1) Click here and enter your email and Pinterest username.

2) Create a board titled “My Favorite Long Weekend Recipes

3) Pin your best recipes for hot summer days

4) Our celebrity chef will pick his favorite!

Contest ends May 25th, midnight ET.

But who is Chef Anthony Elman? He is the marketing mastermind behind the Iron Chef Cuisine Meal Kits, as well as a classically trained chef. We were lucky enough to ask him a few questions on summer entertaining:

1) What are your 5 favorite kitchen/cooking tools? The ones that you couldn’t live without?

A gigantic wood cutting board

Knives, knives and more knives!


Wooden spoons

A Japanese mandoline

2) The season of long weekends has officially begun! What is your number 1 summer main dish? Easy to make, of course!

During the summer season you can pick up zucchini blossoms at your local Farmer’s Market. I stuff them with sautéed mushrooms, onions and ricotta. Then, I dredge them in a bath with egg, flour and panko bread crumbs and seasoning.

3) Long live the BBQ! Describe your perfect burger. How would you grill it and what would you put on it?

The perfect burger would consist of medium ground sirloin.

Grate the onion using a fairly fine grater, so you get the juice of the onion.

Mix salt and pepper and a dash of Worchester sauce.

Form into 8 ounce patties.

Place patties in the fridge to chill and get formed, fire up the grill and away you go!

My burgers have a toasted bun, spicy mayo, grilled onion and mushrooms, and a dollop of guacamole. Squish and enjoy!

4) How do you make sure that you’ve cooked the perfect Medium, Medium Rare, and/or Well-Done steak on the BBQ? Do you have a particular method for each temperature?

Touch your thumb and forefinger together and press on the fleshy part below your thumb – it should feel soft to the touch with your other forefinger and a little bouncy. This is how a rare steak feels.

Touch your thumb and middle finger together and press on the fleshy part below your thumb – there’s some give and it’s springy to the touch. A medium steak will feel the same.

Touch your thumb and little finger together and press on the fleshy part below your thumb – there’s no give and it’s quite firm. This is what a well-done steak feels like.

Check out this link for photos.

5) What should you keep stocked in your pantry (or fridge) during the summer at all times?

Fresh berries, peaches, coconut milk, fresh herbs, coriander, rosemary, thyme, scallions, and of course the Iron Chef America Cuisine Solutions.

6) What is your process when you plan a menu for entertaining? How do you decide what to prepare? Do you have a rule of thumb on how much to make?

My general rule of thumb is to cook much more than you need, people can go home with doggie bags. When planning any menu, try and see a canvas and what you need to complete your master piece. Grab a cook book with lots of pictures or Google images of meals you would like to create, get a visual and start your journey.

Farmer’s markets are amazing for inspiration and a great way to spend a Sunday morning.

7) What would your summer party menu look like for a party of 10 people or more?

Stuffed Zucchini Blossoms

Summer mixed green Asian salad


Crisp Asparagus

Grilled Peppers and Mushrooms

New York Strip Sliced

Jumbo Grilled Shrimp

Sesame Crusted Salmon

Roasted fingerling potatoes with rosemary and smoked paprika

Stylist’s Corner: Resortwear


With summer weather upon us, a trip to the pool or beach is quickly approaching. We’ve created 2 looks perfect for a beach vacation or poolside lounging.

Our first look is a Palazzo style pant that provides some coverage while still keeping you cool in the heat. The exotic print is fashion-forward, adding just a touch of glamour to your bathing attire.

Our second look is a cover-up to keep you looking fresh and chic. Don’t be afraid to take this look to the next level by pairing it with matching gold cuffs and a pair of sunglasses.

Shop these styles and more on Sunday May 18th in our Designer Resortwear sale.

BTR Model Search – Will it Be You?


Always dreamed of becoming a model? Do you think you have what it takes to be the next face of BTR? Well, it’s time to find out!

Apply now to the BTR Model Search for your chance to secure a one year modelling contract with a $5000 pre-paid credit card signing bonus!

The steps are simple:

1) Fill out the application form in its entirety, including the six required images

2) Wait for your submission to be accepted

3) View your profile on the “View Submissions” page

4) Share, share, share! Ask your friends and family to click the little heart under your name to vote for you. The two people with the most votes secure themselves a place in the top 25!

Become a part of our fast-paced, innovative and most of all, fun environment at Beyond the Rack!

Will it be you?

Celebrate #NationalDenimDay with Us!


Today, BTR is celebrating National Denim Day along with the CURE Foundation! CURE has raised over $25 million dollars since its inception to fund breast cancer research, education, and awareness. For almost 20 years, thousands of people across Canada have been wearing denim and donating to support their great cause.

BTR has joined in on the action and will be donating a portion of the proceeds from today’s denim events to the CURE Foundation to support them in their efforts. This year alone, nearly 24,000 women will be diagnosed with breast cancer. Buy a new pair of jeans and help us ensure that not one life is lost due to lack of funding.

Check out our Rock LA and Cello Jeans events for all your denim needs, and tag #NationalDenimDay in your posts, photos, tweets, and updates to help spread the word!

Find out more about the CURE Foundation’s National Denim Day here.

Rockin’ Baby Slings – Maternity Day at BTR


Today we’re featuring apparel and lingerie for the mom-to-be, baby accessories, and more.

Check out Rockin’ Baby, known for its stylish, high-quality baby slings and pouches. They’re a company with a conscience. For every sling sold, they donate a new one to a Haitian mother in need, while educating her on the importance it holds in her baby’s life. A sling makes it easier to love, nurture and breastfeed her baby, and also keeps her arms free for gathering food and water.

By purchasing a Rockin’ Baby sling, you are impacting another mother’s life in a huge way. Babies will be healthier, happier, and will begin their life in a more fulfilled and optimistic way. From you, to them, Mother to Mother.

Here’s a video of their very first Haitian Sling Drop: