Celebrate #NationalDenimDay with Us!


Today, BTR is celebrating National Denim Day along with the CURE Foundation! CURE has raised over $25 million dollars since its inception to fund breast cancer research, education, and awareness. For almost 20 years, thousands of people across Canada have been wearing denim and donating to support their great cause.

BTR has joined in on the action and will be donating a portion of the proceeds from today’s denim events to the CURE Foundation to support them in their efforts. This year alone, nearly 24,000 women will be diagnosed with breast cancer. Buy a new pair of jeans and help us ensure that not one life is lost due to lack of funding.

Check out our Rock LA and Cello Jeans events for all your denim needs, and tag #NationalDenimDay in your posts, photos, tweets, and updates to help spread the word!

Find out more about the CURE Foundation’s National Denim Day here.

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