Category Archives: Editor’s Picks

Employee Fall Picks and Pricing – You Pay What We Pay


Fall is just around the corner and at BTR, we’ve already begun scouting the trendiest fall fashions for women, men, and kids! Not to brag or anything, but the BTR head office boasts some seriously fashionable people. This month we’re featuring employees that know just what to wear for the upcoming chill.

As an added bonus, this weekend only, you pay what we pay! We’re featuring employee pricing for all weekend long – just look for the stamp on the banner!


Alana, Buyer for Outerwear and Jewelry

You’ll always see me in a leather jacket in the fall. I keep my wardrobe simple and basic with jeans and t-shirts on most days, and on the colder days, I love oversized sweaters. I top everything off with fur – either a fur collar or vest. A friend once described me perfectly by saying that I’m all for “clean lines, and modern simplistic grunge”.

Find everything Alana approved in our Leather Jackets for Every Occasion, Silver & Co., and Designer Outerwear events.


Jenn, Senior Buyer for Luxury, Intimates, and Beauty

I generally like wearing basic pieces like a good high-waisted black harem pant and tucked-in tank. I accessorize with a statement belt, and I particularly love my vintage Hermes one! I usually finish the whole look off with a great motorcycle boot or Western bootie, and a red lip for pizazz.

For the coming season, I’m seeing a lot of color in bags. I’m loving Prada Fall/Winter bags. Their Saffiano cobalt blue with red lining is killer. Celine is also featuring popping colors like bright orange that really make a statement.

Check out the MICHAEL Michael Kors and Kate Spade, Adhesion Vegan and Leather Handbags, Our Favorite Beauty Products, and Limited Edition Vintage events for Jenn’s favorite products!


Courtney, Senior Buyer for Infants, Juvenile, and Maternity

What I love about kids’ fall apparel is that it never loses color! Unlike adult wardrobes that switch to darker clothing in the colder months, kids are going back to school in bright hues. You’ll see neon yellows, bright blues, and oranges all trending this fall.

Personally, my own individual fall style is layered and cozy…if I could wear cashmere head-to-toe every day, I would! I accessorize with scarves and wide brim wool hats, and my favorite fall colors include plum, navy, gray and orange.

Find the best for your little sweetheart with the Girls Luv Pink Legging Sets, Pack for Class, Yoki Girls’ Sweaters, and Boys’ Hoodies events.


Wojtek Jakubiec (Polo), Photographer

As a photographer, I’m moving around a lot and find myself in awkward positions sometimes to get that perfect shot. This is why I always try to choose comfort in my clothing. That being said, I wear button-up shirts with slacks, or t-shirts. My fashion palette isn’t too brightly colored; for fall I wear peacoats in gray or dark navy.

Check out the following events for Polo’s style suggestions: Brio, Ferrecci, and Ralph Lauren.

#BTRmakeover – Nominate Someone Deserving and You Both Win!


Do you know someone deserving of a style transformation? Nominate a friend or family member for a head-to-toe makeover by Montreal’s hottest glam team:

-Stylist and personal shopper, Randi Kupfert from RKloset

-Celebrity hair stylist and owner of St-Laurent Spa, Rafael Estrella Dunn

-Makeup by Amy K Makeup

The winner will take part in a professional photoshoot at BTR headquarters*, and to top it off, they will go home with a fab new wardrobe for fall!

How to nominate:

1) E-mail with a photo of your nominee, their home city/province/state, as well as a contact phone number to reach you. Tell us why you think your nominee deserves some extra love and attention!

2) Tag your posts! Use #BTRmakeover on Twitter, Instagram, and/or Facebook.

And that’s it! You’ve just entered someone to win the makeover of their dreams!

If your special someone is selected for the makeover, we’ll also award you with a $500 BTR credit to create your own fall look!

Contest closes July 17th, midnight ET.

*BTR Makeover scheduled for Monday, August 11th

Chef Chuck Hughes’ Picks and Q&A


There’s no question about it: Chef Chuck Hughes is passionate about food. It’s easy to see just how passionate when you witness him hosting his shows on the Food Network and the Cooking Channel, or winning big on Iron Chef America. Born and raised in Montreal, Quebec, he continues a legacy of world-class dining with two restaurants in his native city. Garde Manger and Le Bremner are both located in the picturesque Montreal Old Port and present hip, unpretentious haute cuisine that is uniquely Chef Hughes.

Chef, restaurateur, television host, cookbook author: he’s definitely a busy guy. However, we were lucky enough to sit him down long enough to answer a few questions, as well as pick his favorite BTR products, which can be found here.

1) How has it felt going from a local Montreal celebrity to a world-renowned Food Network super star? How do you stay so down to Earth?

I don’t know if I would say Food Network super star. I’m just a regular guy who has had things work out. I feel really fortunate to have had the chance to do what I do. As far as staying grounded – working with food keeps me humble. A carrot doesn’t care who you are.

2) How do you manage to balance your time? Writing a book, owning two restaurants, travelling, appearing on TV…it almost seems impossible for just one person!

Yeah, I’m crazy busy but at certain times of the year I’m able to take some time off. I also to try to regularly squeeze in some time for myself – it may be playing a late night hockey game on Monday night or shopping early Sat morning at the market, whatever I can fit in. Though I’m lucky, I love what I do and I find when you love what you do it’s pretty easy to get up and get going every morning.

3) What inspires you to create new meal ideas?

Travelling is a big inspiration for me. I was recently in Italy and that was amazing. The TV series Chuck’s Eat The Street has me travelling all over the U.S. meeting other chefs and food producers so I’m often being introduced to different techniques or new food ideas. I also do a lot of reading and of course tasting new things.

4) With today’s busy lifestyles, we’re all pressed for time. What are your best tips/short cuts in the kitchen?

Cooking gets this rap that to do it well it has to be complicated and takes time. I disagree. I don’t believe in short cuts, it’s more about being prepared. If you prepare and clean as you go along, cooking a terrific meal doesn’t take much time. Some tips? Set yourself up like a professional kitchen by getting your mise en place done – that way you can cook like a professional chef. You can also sear meats and make a sauce in the same pan – it’s fast and easy.

5) We know you are catering the Osheaga Music Festival this year. What are you making? How do you organize everything so that all the food comes out fresh and hot? And who are you most looking forward to seeing at the festival?

For the last couple of years we have catered the VIP backstage area of Osheaga. It’s an incredibly intense full-on three days. We have an amazing team of 45 cooks that make it happen. The dishes we offer often focus on all the food products that Montreal and Quebec are known for as well we have the best BBQ of the year! When it comes to actually watching the bands we don’t really have the time, as we are too busy feeding them. But I will try to sneak away and catch Portugal. The Man if I can.

6) Can you share one of your favorite (easy!) recipes with us?


Can’t get enough Hughes? The third season of Chuck’s Eat the Street premieres on July 10th at 10pm on the Cooking Channel in the U.S.

Credit Craze – Win a trip to the Aruba Marriott Resort & Stellaris Casino!


We’re going crazy giving away credits… AND an amazing trip to Aruba!

Shop any BTR event June 16th through the 22nd to earn extra BTR credits, as well as a chance to win an incredible trip to the Aruba Mariott Resort & Stellaris Casino, as well as many other amazing prizes.

The more you shop, the more you earn. Here’s how it works:

Orders $75 – $99 – receive a $10 credit

Orders $100 – $124 – receive a $15 credit

Orders $125 + – receive a $20 credit

At the end of the promotion, your total dollar value spent will be used to calculate your credits earned.

We will send an email June 23rd providing you with your total credits earned. And then it’s time to shop!

Use your credits by July 4th, 2014 midnight ET.

What can you win?

Grand Prize: 5 night / 6 day trip to the Aruba Mariott Resort & Stellaris Casino and a $500 BTR credit – a $5000 value!

Additional prizes:

­ 5 winners recieve a $500 BTR credit

­ 5 winners receive a $250 BTR credit

Winners will be announced June 23rd!


Grand prize is a trip for two to the Aruba Mariott Resort & Stellaris Casino. Winners will spend a 5 night/6 day stay.

Situated on Palm Beach, the Aruba Marriott Resort & Stellaris Casino provides thoughtful sophistication with modern room decor while maintaining a sense of luxe minimalism. The eight-story complex includes 411 rooms, a pool with cascading waterfalls, seven bars and restaurants, full-service spa, and the island’s largest gaming facility. Their newest addition is the adults-only H2Oasis pool and lounge area.

Prize package includes:

– A sunset catamaran sail with De Palm Tours and a 3-course dinner as Simply Fish

– One-day cabana rental at the adults-only H2Oasis pool

– One dinner for two at La Vista’s Seafood Sensation buffet

– Complimentary wifi throughout the stay

Click here for more details about the resort.

BTR Model Search – Our Top 25!


Congratulations to our top 25! We look forward to seeing you at our first casting call on June 14th!

Akerra T.

Alexandrine D.

Andreanne D.

Aya D.

Camille C.

Clodie C.

Elena D.

Erin E.

Jessani J.

Jessica T.

Joanie L.

Julia M.

Karina B.

Kim S.

Krystyna P.

Lauren V.

Maggie C.

Marie-Laurence B.

Marleine A.

Noemie M.

Rebecca P.

Tara B.

Theresa L.

Vanessa G.

Vicky B.

Father’s Day Gift Guide Part 2


Are you still having trouble finding the perfect gift for dad? Well, put your worries aside because we have even more events with more ideas coming this weekend!

Check out our Father’s Day Special on watches. Buy one watch for him, get one for yourself for free! Just look for the BOGO stamp.

If a watch is too predictable, get him ready for outdoor cookouts with our Summer Cooking event. Find BBQ tools, grills and more.

Not the gourmet chef in the family? On Sunday, we are featuring Blanc Men’s accessories from ties to cufflinks. He’ll definitely look spiffy in the boardroom.

For the dad who enjoys comfortable lounging in style, shop for his next perfect chair on Sunday with our Comfy Chairs for Dad event.

Your dad is the most important man in your life. Treat him to something nice and show him how much you care!

Jené Luciani’s Summer Essentials As Seen On The Today Show


Summer is one of my fave times of year as a stylist because I love a good challenge and it doesn’t get much more challenging than swimwear! And many of the TV shows and media outlets come to me for advice because finding the perfect fitting swimsuit can be just as terrifying as finding the proper fitting bra, which is something I’m known for as the author of the bestselling book The Bra Book!

And most of the viewers who watch my TV segments also count on me as the one who can show them some great options within their budget. That’s why I call on websites like Beyond the Rack – because you can get some amazing designer fashions for a fraction of retail!!!

When dressing Gillian for the Today Show segment, she had recently lost 150 pounds (isn’t that amazing!!??) and needed to find the perfect summer look for her new shape!

I love Spanx (who doesn’t??) and their swimwear line does not disappoint. Beyond the Rack is offering this adjustable swim dress style for under $50!!!! It has tons of flattering features like a v-neckline and strategic shirring throughout and I love the bright beachy color! I added these red wedges for a fun contrast and because what lady doesn’t love a little added height?

Of course, no beach look is complete without a great floppy hat (for fashion and function –gotta protect ourselves from the sun ladies!!) and a fun beach bag. I chose this one for $19.99 because of its adorable saying – anyone who watches Hoda and Kathie Lee knows that they certainly love their wine!!!!

Finally, it’s so important to have a great pair of shades. Whether you prefer a big plastic pair, wayfarer style or some classic Ray Bans, protect your peepers from the sun and make a stylish statement at the same time. It’s an investment that you don’t have to spend a lot of money on!!

BTR Model Search – Will it Be You?


Always dreamed of becoming a model? Do you think you have what it takes to be the next face of BTR? Well, it’s time to find out!

Apply now to the BTR Model Search for your chance to secure a one year modelling contract with a $5000 pre-paid credit card signing bonus!

The steps are simple:

1) Fill out the application form in its entirety, including the six required images

2) Wait for your submission to be accepted

3) View your profile on the “View Submissions” page

4) Share, share, share! Ask your friends and family to click the little heart under your name to vote for you. The two people with the most votes secure themselves a place in the top 25!

Become a part of our fast-paced, innovative and most of all, fun environment at Beyond the Rack!

Will it be you?

Celebrate #NationalDenimDay with Us!


Today, BTR is celebrating National Denim Day along with the CURE Foundation! CURE has raised over $25 million dollars since its inception to fund breast cancer research, education, and awareness. For almost 20 years, thousands of people across Canada have been wearing denim and donating to support their great cause.

BTR has joined in on the action and will be donating a portion of the proceeds from today’s denim events to the CURE Foundation to support them in their efforts. This year alone, nearly 24,000 women will be diagnosed with breast cancer. Buy a new pair of jeans and help us ensure that not one life is lost due to lack of funding.

Check out our Rock LA and Cello Jeans events for all your denim needs, and tag #NationalDenimDay in your posts, photos, tweets, and updates to help spread the word!

Find out more about the CURE Foundation’s National Denim Day here.

Stylist’s Corner: Summer Looks for Him


It’s time for Stylist’s Corner, with Scott!

This week’s feature is all about summer styles for men. We’ve created 2 looks to keep you stylish from day to night.

The look on the left keeps it casual while keeping you cool in the heat. Tropical prints are not only on-trend this season, their fun and quirky too. Add a pair of classic Ray-Bans, leather bracelets, and a chunky watch to accessorize.

On the right, we’ve styled the perfect look for a hot summer night. The printed short sleeved shirt keeps it dressy, but won’t have you breaking a sweat. A pair of aviators, a stylish and airy hat, and Ked-inspired shoes complete this effortless style.

Shirts: PX Clothing, event live at 9am ET on Sunday May 11th.

Hat: Greg Norman, event live at 12pm ET on Monday May 12th.