Category Archives: Tips & Trends

#BTRMakeover – Hair and Make-Up Tutorials

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Wow! What a transformation!

Monica P., our contest winner, got pampered by our style team on Monday for a stunning makeover! She was nominated by her sister-in-law, Paula, for this amazing opportunity. Paula assured us that Monica is one of the most beautiful people she knows, and wrote to us about Monica’s two bouts with cancer and one previous marriage. We couldn’t help but jump on the opportunity to give Monica some love and attention, especially since she’s getting remarried in two weeks!

Monica’s hair was styled by international celebrity hair stylist Rafael Estrella Dunn, using Eva NYC Hair Tools – on sale on BTR today! Take a look at how he achieved hair perfection here:

Both day and night make-up looks were done by Montreal-based make-up artist Amy K. Below, see how you can achieve Monica’s youthful glow using B. Kamins Laboratory skincare, Bodyography makeup, and more.

And finally, Monica was styled by Randi Kupfert of RKloset, stylist and personal shopper extraordinaire!

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Find out more about our style squad:

Rafael Estrella Dunn: On Instagram @rafaelestrelladunn and @hairbyred

Amy K.: On Facebook at AMY K MAKEUP and on Instagram @AmyMK8932

Randi Kupfert: RKloset Website, and Instagram @rkloset

Back to School with BTR – Fall Picks Featured on Good Day LA

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Head back to school this fall in high style! Check out the looks featured this morning on Good Day LA, and shop them all now by looking for the Good Day LA stamp.

If you’re heading back to college, strike just the right note in something plaid – like the dress featured in Fall Prints by Primi event. And if plaid is not your thing, you’ll find a vast variety of other cute styles to choose from. Accessorize with a chic Leather Jacket to finish off your look (event launching at noon ET).

For high school students, we featured distressed gray skinny jeans and a rocking top. To complete the look, find a roomy messenger style bag in the Matt & Nat event – bags that are both functional and beautiful!

When it comes to elementary school, your child may not be thinking about clothing, but they’ll still appreciate some style. Stock up on essentials like jeans, t-shirts and more in the Rugged Bear and Weatherproof, American Hawk and more events. For your little princess, check out ultra-cute scholastic styles in the Penelope Mack and RMLA event, launching at noon ET.

Shop now for these great ensembles and so many more.

Our Top 3 Fave Summer Looks

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Summer Look #1: Printed Maxis/Day-to-night

Style icon, Jennifer Aniston proves that comfort and fashion can actually mix! A casual maxi dress looks effortlessly chic and can take you from daytime to date night in no time. Shop our fab assortment of colourful maxis and find your perfect style.

Summer Look #2: Daytime Brunch – “The LCD is the New “LBD”

We absolutely adore Reese Witherspoon’s electric blue frock! Liven up your look, like Reese, with fun LCD’s (little colored dresses) and pair them with even brighter accessories – the biggest trend this summer! Find your next frock in our Designer Destination, Summer’s Best Party Dress, and Summer Dress Blowout events.

Summer Look #3: Punchy Accessories

There is no such thing as color overload this summer! Pack on the punchy hues. From bright bags to fabulously funky footwear – we just can’t get enough of this summer trend! Check out the following events for all your brightly colored needs: Prada, Carla Ferreri, and Shoe & Tell.

Father’s Day Gift Guide Part 2

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Are you still having trouble finding the perfect gift for dad? Well, put your worries aside because we have even more events with more ideas coming this weekend!

Check out our Father’s Day Special on watches. Buy one watch for him, get one for yourself for free! Just look for the BOGO stamp.

If a watch is too predictable, get him ready for outdoor cookouts with our Summer Cooking event. Find BBQ tools, grills and more.

Not the gourmet chef in the family? On Sunday, we are featuring Blanc Men’s accessories from ties to cufflinks. He’ll definitely look spiffy in the boardroom.

For the dad who enjoys comfortable lounging in style, shop for his next perfect chair on Sunday with our Comfy Chairs for Dad event.

Your dad is the most important man in your life. Treat him to something nice and show him how much you care!

Father’s Day Gift Guide

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He’s been there to wipe away your tears, to brighten your days with laughter, and has probably fixed more things around the house than you can count. That’s right, we’re talking about your dad.

But what do you get for your number 1 fan and hero? Not all dads are the same, so whether he’s professional, casual, or hands-on, we’ve got some great Father’s Day suggestions for you!

A Premium Watch: Have you had to adjust your schedule to accommodate “Dad time”? Help him stay on trend with a quality watch. Our Men’s Premium event has a wide selection of designer styles that compliment suits or his favorite pair of jeans.

Travel Luggage: Is your Dad constantly on the go? Replace his old, world-weary luggage with a brand new set. Our Luggage for the Mobile Business Professional event features 3-piece luggage sets, laptop bags and briefcases – perfect accessories that make him look and feel the part of the executive.

A Dress Shirt: Our Max Lauren event has your dad covered if he needs to dress to impress. Choose a plaid or striped pattern for him to wear with jeans, and try a bright color to transport his wardrobe to the 21st century.

A Tie: It may seem obvious and overdone, but there’s nothing wrong with getting him a tie, as long as it’s a nice one! Our Prada tie event ensures luxury and style when he has to suit up.

Stylish Footwear: Many dads will wear out their shoes until they’re nothing more than a sole and some fabric. Don’t let him wait that long and give him the gift of stylish kicks this Father’s Day. Check out our Clarks for Men event.

Kitchenware: Whether he’s a culinary mastermind or a cooking show fanatic, he’ll appreciate having his life made easier with new kitchen accessories. Pasta makers and pizza stones in our Norpro event will get him excited about cooking, and you’ll get to taste the benefit! And for even more fun, get him a unique appliance like the Hot Dog Pop Up Toaster.

Jené Luciani’s Summer Essentials As Seen On The Today Show

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Summer is one of my fave times of year as a stylist because I love a good challenge and it doesn’t get much more challenging than swimwear! And many of the TV shows and media outlets come to me for advice because finding the perfect fitting swimsuit can be just as terrifying as finding the proper fitting bra, which is something I’m known for as the author of the bestselling book The Bra Book!

And most of the viewers who watch my TV segments also count on me as the one who can show them some great options within their budget. That’s why I call on websites like Beyond the Rack – because you can get some amazing designer fashions for a fraction of retail!!!

When dressing Gillian for the Today Show segment, she had recently lost 150 pounds (isn’t that amazing!!??) and needed to find the perfect summer look for her new shape!

I love Spanx (who doesn’t??) and their swimwear line does not disappoint. Beyond the Rack is offering this adjustable swim dress style for under $50!!!! It has tons of flattering features like a v-neckline and strategic shirring throughout and I love the bright beachy color! I added these red wedges for a fun contrast and because what lady doesn’t love a little added height?

Of course, no beach look is complete without a great floppy hat (for fashion and function –gotta protect ourselves from the sun ladies!!) and a fun beach bag. I chose this one for $19.99 because of its adorable saying – anyone who watches Hoda and Kathie Lee knows that they certainly love their wine!!!!

Finally, it’s so important to have a great pair of shades. Whether you prefer a big plastic pair, wayfarer style or some classic Ray Bans, protect your peepers from the sun and make a stylish statement at the same time. It’s an investment that you don’t have to spend a lot of money on!!

Makeup Brush Maintenance

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How often do you clean your makeup brushes? It tends to be the one thing we overlook, yet it’s completely essential! Leaving your brushes to sit on the counter between concealing and contouring sessions, means that they unfortunately collect bacteria. This bacteria and product build-up can clog pores and cause breakouts. Make cleaning brushes a part of your beauty routine to help reduce breakouts and keep skin more fresh and radiant.

In order to clean your brushes, you don’t need expensive brush cleaners from cosmetic stores.

All you need is the following:

– A Bar of Soap

– Hair Conditioner

– Baby Shampoo

– Rubbing Alcohol

– Olive Oil or Almond Oil

Use an unscented, pure, white soap. With lukewarm water, wet the bristle part of the brush, and then swirl the brush on the bar of soap until it has lathered nicely. As an alternative to a bar of soap, try baby shampoo. Make sure to clean the entire brush head, not just the tips! Gently squeeze out any excess water from the brush and lay it out to dry for at least 6 to 8 hours. To avoid a wet laundry smell, let your brush dry near a window or a heater.

If your brush is heavily caked with makeup, olive or almond oil will help. Pour a little bit of the oil onto the brush bristles, and then swirl them into a clean paper towel. Don’t use too much oil, just enough to break down the makeup. Afterwards, clean the brush using the process noted above.

The brush should be soft and supple after being cleaned and dried, but if it isn’t hair conditioner can help. Take a small amount and massage it gently into the brush. Rinse in lukewarm water and allow to dry. This should give your brush a velvety feel against your skin!

Now that the bristles are taken care of, don’t forget the handle! By using rubbing alcohol and a paper towel, you can rub down brush handles to disinfect and clean.

You should clean your brushes at least once a week: makeup will apply easier, your brushes will last longer, and your skin will feel healthier!

BTR’s beauty events continue today with Lise Watier, Michael Todd True Organics, Color Secrets makeup, Mekar Organic Cosmetics, and CHI and FHI Heat. Shop them all now!

Glow Magazine Editors’ Picks

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In partnership with Shoppers Drug Mart and Pharmaprix, the editors at Glow have picked out some of their favorite BTR looks for spring. Shop for these items and more on our BTR Optimum site, and get optimum points with every purchase!

Here’s what the Glow editors had to say:

Stock up on spring’s most sought-after pieces—from classic capris to printed scarves that’ll come in handy on flights, here’s how to wear the hottest items of the season.

Nothing’s quite as versatile as a pair of classic capri pants. Wear them with tropical prints or a fitted linen blazer and wedges to the office and look spring ready. Get the look.

Glow tip: Rock a boho braid to complement your casual look. There’s a a braided look for every occasion.

Mix and match prints or wear statement pants with flat sandals in camel color to anchor vibrant hues. Asian-inspired prints in the same graphic family wear well together, whatever the colour palette. Find the perfect sandals here.

Glow tip: Too shy to wear colour? Check out these eyeshadow shades that’ll flatter every age.

Investing in a good straw bag will help you be spring-ready with everything you’ll need for the season (SPF, umbrella, sunglasses, sweater, etc.). Try this one.

Glow tip: Going away this season? Find out what Glow editors are packing for their getaways.

Add a touch of whimsy to your look this wedding season. A beaded headpiece complements printed dresses and wavy hair. This headpiece is feminine and timeless.

Glow tip: Need makeup inspiration for your big day? Check out celebrity-inspired picks.

Spring 2014 Nail Trends

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Spring apparel isn’t the only thing that changes annually. Get in on the hottest spring nail trends of 2014! Colored and patterned nails are a great way to add to your individual sense of style, and unlike clothing, it’s easy to remove polish and change it up on a whim.

Here are some nail ideas we love this season:

Stripes: This minimalist and chic look was seen on the runways for Tibi. Get creative with lines at different angles on a base of white or lighter colored polish.

Subtle Ombre: A classy nail design that will look great with office attire, as well as casual spring outifts. You can use two different polishes, or you can use the same one and use multiple coats for the darker portion.

Modern French Manicure: Keep your nails sheer and forget about pink and white. Use a dark blue or black polish and add a diagonal sliver at the tip of your nails. We think it looks completely rad!

Half-Moons: Half-moon manicures aren’t new. However, for 2014, we are seeing neutrals and pastels instead of bold and dark hues. The lighter colors are perfect for spring, and we love how the nude background makes the design pop.

3D Add-Ons: Once again, we see the same color palette, but now amped up with some 3D embellishments! Add some bling to your digits for a cool, innovative look. Rhinestones and small beads work really well.

Which of these are you looking forward to trying? Let us know in the comments.

Be sure to check out our OPI sale today for stunning, professional quality nail lacquers!

Tips for Great Wine and Food Pairings

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Spring and summer are the seasons of entertaining! Whether you’re planning an intimate dinner party, or an informal outdoor BBQ, it’s important to have the right wine at hand.

Here are our best tips for effective wine and food pairing:

Sparkling Wines:

Sparkling wines are refreshing and versatile. They are light on the tongue and go well with a greater variety of dishes than any other wine. Sparkling wines have a touch of sweetness to them, which makes them extra refreshing when paired with salty foods. For summer BBQs, try prosciutto wrapped melon and Champagne for a tasty treat.

Recipe to Try: Smoked Trout and Caper Cream Cheese Toasts

Citrusy, Light-Bodied Whites:

The tang of these whites wake up your taste buds, perking up dishes that might otherwise seem bland. Also, they’re the only wines that work well with foods that are already tart and tangy. Try a Sauvignon Blanc or a Pinot Grigio, and always make sure the wine is at least as tart as the food, or else you will lose the flavor of the wine.

Recipe to Try: Scallops with Grapefruit Onion Salad

Ripe, Full-Bodied Whites:

These types of wines tend to come from warmer climates, with their richness coming from the oak casks they spend a lot of time in. The full-bodied flavor of a Chardonnay or a Chenin Blanc can sometimes make food pairing difficult. Drink them with heavier dishes like roast poultry, meaty fish, and pasta.

Recipe to Try: Buttery Crab Bread Pudding

Juicy, Medium-Bodied Reds:

These wines have a diverse flavor, and they are certainly crowd-pleasers. There’s a reason why so many people love Pinot Noir: it is fruity, yet nuanced in taste. All of the wines in this category have a vibrant acidity to go well with mushrooms, lighter meat dishes, and tomato-based recipes.

Recipe to Try: Shiitake and Scallion Lo Mein

Rich, Full-Bodied Reds:

From a Bordeaux to a Malbec, these rich wines all pair beautifully with meat. The taste of the wine will play delightfully on the palette when matched with ribs or steak. These wines are bold enough to go well with foods heavily flavored with BBQ sauce or other spices.

Recipe to Try: Sticky Barbecued Beef Ribs

Starting at 4pm, we are featuring our buyers’ picks for outdoor entertaining. Shop a wide selection of camp chairs, picnic baskets, coolers, and the Vino 2 Go: a stylish way of making sure your wine doesn’t spill when you’re out adventuring!