Category Archives: Uncategorized

My Mother’s Good Looks: Beauty Essentials to Pamper Your Favorite Woman


Our mothers are our first source of beauty inspiration. Whether or not you’ve inherited your mother’s fashion sense, she’s no doubt contributed to your style. From teaching you how to paint your first manicure, to helping you cover up that bad dye job, our moms deserve a lot of credit for helping us become the best possible version of ourselves. Give back to her with luxurious beauty essentials to pamper your favorite woman, and make her feel like the beauty icon she is.

Mother's Day Beauty Essentials

Treat her to a piece of statement jewelry like this Tory Burch bangle, and this colorful handbag by Kate Spade, another top woman designer. Brighten her day with her favorite shade of lipstick by BABOR cosmetics, as well as a colorful Gelliebeans gel manicure set – a mother-daughter manicure is the perfect way to pass the time while catching up with your favorite lady.

What’s your mother’s beauty secret? We’d love to hear your stories in the comments!

The Sweetest Mother’s Day Shopping Spree!

Mother's Day Shopping Spree Contest

Celebrate a special mom this Mother’s Day by offering her a chance to win a $500 Beyond the Rack shopping spree! Here’s how to enter:

1) Like @BeyondtheRack on Instagram or Facebook

2) Post a photo of the MOM you are nominating along with a brief blurb of why she is deserving to win, and don’t forget to tag @BeyondtheRack

3) The photo/post with the most likes and comments wins!

The winner will be announced this Sunday on Mother’s Day!

Call From Nepal: Earthquake Relief Fund


On April 25, 2015, disaster struck when a magnitude-7.8 earthquake hit Nepal, killing over 7000 people and injuring countless others, destroying homes and historical buildings, and causing a fatal avalanche on Mount Everest. Hundreds of people are still missing and more than 450,000 are currently displaced.

Show your support with unique designs by Rising International, a line of clothing designed and handmade by women in Nepal. BTR will donate 10% of the proceeds of these sales to the Red Cross relief efforts, providing emergency medical care for victims as well as funding search and rescue operations for those still missing.

Shop standard and full-figure sizes here, or donate directly to Red Cross here.

A Fresh Start: Spring Cleaning Made Easy

btr spring cleaning cat laundry

After a particularly long winter, it’s finally time to open up the windows and swap that stale winter air for the fragrance of spring. There’s no better time for a fresh start, so revitalize your home with the help of our spring cleaning guide.

Start by putting on your favorite up-tempo music – a little dance in your step makes any task feel like a breeze. Next, decluttering is essential, so grab an oversized box and toss anything that can be given away to your local charity bin, or put it in a garage sale for some quick cash. It’s never easy parting with old belongings, but lightening up your collection is totally worth it for the extra space you’ll gain.

btr spring cleaning lavendar

Next, ditch your generic, abrasive cleaners for a mild, eco-friendly detergent. Add a few drops of your favorite essential oils for a unique, personalized scent. We love the combination of lavender and peppermint for a fresh take on the classic floral fragrance.

btr spring cleaning organizers

Finally, storage is key! Maintain your efforts with solutions that are not only practical, but pleasing to the eye. This multipurpose bamboo storage bench is a perfect fit for any room. Keep your closet accessible with an elegant navy organizer, ideal for efficient storage in narrow spaces. And don’t be afraid to get creative! Use stackable luggage sets in a variety of bold patterns and bright hues for a simple, practical and decorative solution for seasonal storage.

We’d love to hear your spring cleaning tips – leave us a note in the comments below!

Rain or Shine: A Guide to Looking Great in Fickle Weather


With capricious rain, snow, sunshine and everything in between, it’s not easy dressing for the messiest time of year. Ditch the weather report and follow your fashionable instincts instead – spring is the perfect excuse to rock a well-cut jacket, delicate layers and on-trend accessories.


Beat spring’s mood-swing temperatures by layering up your look with our newest European designer, Lanti. Choose a simple white button-down blouse paired with a cozy yet lightweight cocoon cardigan, and jazz it up with some edgy printed pants for a vivacious take on this classic black and white look.


Spring 2015 is all about the trench. Look for timeless designs like this double breasted navy raincoat from Laundry. Pastel and neutral handbags are super on-trend, so pair this pale peach leather tote with the perfect scarf for instant magic and a quick place to stash your jacket when the temperature spikes. Keep a fun pair of shades on hand, a cheerful style like these Betsey Johnson heart frames will keep your spirits high in any weather.


Finally, choose the right footwear for a polished look with minimal fuss by simplifying your shoe closet with something that will take you from rain to shine and back again. We love these these waterproof Burberry riding boots for an on-trend and practical solution to spring’s wild weather, stylish enough for fair days!.

Fashion-Forward Looks for Working Moms


Between meetings, messy meals, deadlines and temper tantrums, working moms have a lot on their plates. We sat down with one of our star buyers, Jenn Feiden, to ask her how she manages to look fabulous and chic while juggling a career and a high energy toddler.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Q: How do you stay fashion-forward while juggling a 1½ year old?

A: Working in the fashion industry, it’s very important for me to stay on-trend. That being said, it can be challenging with a toddler. My son, Grayson, is quite mobile now and as a result I am constantly chasing after him. When getting dressed I try to choose items that are chic yet comfortable, and as stain resistant as possible! I’m loving the sporty chic trend right now because I can still look hip while wearing my air max sneakers with a structured dress or jumper. Don’t get me wrong, I love rocking my heels every so often but those go in my bag to put on after dropping my son off at daycare.

Q: Any fashion Do’s or Don’ts for a working mom?

A: When it comes to working, the word “DON’T” doesn’t really exist in my vocabulary, and that includes my wardrobe. Being a mom I try to avoid any “Britney” moments by making sure I tweak my outfits a little. For example, in the past if I were wearing a backless top I would go braless but now I choose to wear a bandeau or lace cami to make sure I don’t have any compromising situations while lugging my baby around. Another thing I try and keep in mind is color. White and pastels are trending now, and as always, I want to stay current. These colors are obviously not ideal when you have a toddler who enjoys throwing his food more than eating it, so as a solution I make sure to pair my outfits with layers to act as a shield for my easily stained outfit. An over-sized scarf or blazer are great pieces to help this situation.

Q: Do you follow the same fashion regime for your son?

A: As much as I would love to have my son decked out head-to-toe, it does at times become challenging with his new found interest in touching and grabbing everything in sight! That being said, I would recommend to all fellow fashionista moms out there to just let go! Yes, they can still have a little trend in there – a pair of tapered sweat pants and a cute graphic tee or hoodie, but trying to make your son (or daughter) as put-together as those babies in magazine ads is asking for an unhappy baby, and not to mention an unhappy wallet! Baby clothes can get expensive, so knowing that at least a third of it will be going in the trash as your baby quickly outgrows those designer duds, you might want to rethink investing in couture items just yet. There are many chic yet affordable options out there. My favorite spots are H&M, Old Navy, and of course, Beyond the Rack!

Contest: Win Advance Screening Movie Pass for The Age of Adaline


What’s your favorite timeless beauty look?

Enter to win The Age of Adaline advance screening movie passes as well a chance to win a $100 BTR gift card:

How to enter:

Email us at with your favorite Adaline timeless beauty look, as well as the city you would like to win the passes for.

30 double passes to be won for each of the following locations:

Victoria – SilverCity Victoria Cinemas

Vancouver – Scotiabank Theatre Vancouver

Edmonton – Cineplex Odeon South Edmonton Cinemas

Calgary – Cineplex Odeon Eau Claire Market Cinemas

Winnipeg – Cineplex Odeon McGillivray

Toronto – Silvercity Yonge & Eglington Cinemas

Ottawa – SilverCity Gloucester Cinemas

Halifax – Cineplex Cinemas Parklane

Advance Screening Date & Time: Thursday, April 23rd @ 7pm

Winners will be selected at random on April 17th and emailed a PIN CODE to redeem their tickets, which can then be printed, or scanned from any mobile device. One entry per email address. In addition, one lucky winner will be selected at random to receive a $100 BTR shopping card.

Contest open to Canadian residents only.

Coachella Inspired Festival Fashion


Get festival ready with the hottest Coachella-inspired looks! It’s all about contrasting textures, colors, and patterns, so have fun and layer up your look!

festival ready

Matching is passé! Mix it up with unexpected color pairings and mismatched prints for a boho-chic look that pushes the envelope. Spice up your cutoff shorts with a lace crop top and a colorful kimono, like this floral fringed-style.


Accent your look the unexpected – the right jewelry can take your look to the next level. Choose unique treasures such as this ankle chain from Laurel Canyon.


And complete the look while protecting your peepers with cutting-edge eyewear from Quay. We’re in love with these heart shaped frames!

What’s your festival inspiration? Let us know in the comments below!

Thinner in 30 Days with Hydroxycut

Be Thinner in 30 Days Starter Plan

Hydroxycut, North America’s #1 selling weight management brand, has been helping people manage their weight for almost 20 years. You may be surprised to know that Hydroxycut is a Canadian brand and has in-house research labs, cutting-edge research equipment, and a world-class training facility at their head office in Oakville.


Unlike many other diet supplements, Hydroxycut products are supported by scientific research and can help you manage your weight by:

• Metabolizing carbs, fats and proteins

• Boosting your energy levels and relieving fatigue

• Increasing endurance

The interchangeable Hydroxycut formats make it simple and easy to integrate with your daily routine. For example, you may have one serving of weight management caplets in the morning before breakfast, and a serving of weight management gummies or drink mix before dinner.


Hydroxycut is for any adult who wants to get in shape. The array of weight management options that are available make it easy for you to manage weight your way and see real results.

Hydroxycut is a great complement to a healthy diet and exercise plan, giving you an extra tool to attain your ideal weight. Check out their Be Thinner in 30 Days Starter Plan – an online beginners guide to healthy eating, easy at home workouts, and sensible supplementation. It’s perfect for those who aren’t sure where to start and need some extra inspiration to get going.

Former “Bachelor” star Sean Lowe and wife Catherine Giudici love Hydrodxycut Bars.

Former “Bachelor” star Sean Lowe and wife Catherine Giudici love Hydrodxycut Bars.

So instead of feeling unsure about what you should do to reach your weight management goals this year, get help with Hydroxycut and take advantage of BTR’s special pricing today. Bathing suit season is just around the corner!

Screen Actors Guild Award: Best and Worst Dressed

Combining the best of television and fashion, the SAG awards showcased some of the best-dressed celebs of the season. With a mix of classic and cutting-edge styles, we’ve picked some of the best – and worst – highlights of these well-heeled looks.

Fashion Forward


Emmy Rossum rocks it in this Armani Privé gown. With its intricate mesh detailing and sequin accents, we love the angelic look of this art-nouveau silhouette.

Emma Stone is set to impress in this standout tuxedo jacket dress from Dior Couture. We love the bold cropping and innovative texture contrast of this ultra-contemporary piece.

Sofía Vergera vamps it up with a fearless Donna Karan gown. Not for the faint of heart, she rocks this busty look with a sleek hairstyle and understated accessories for a brazen bombshell style.

Reese Witherspoon flaunts her figure in this chic Armani dress. The classic silhouette and off shoulder detail are reminiscent of Old Hollywood glamour.

Julianne Moore looks simply radiant in this colorful Givenchy gown. The exquisite, body-hugging beadwork and blue-green hue make her delicate features stand out on the red carpet.

Fashion Flop


Laverne Cox looks like she’s playing dress-up in this ill-fitting Johanna Johnson gown. The beaded details are pretty, but the sweeping satin confection drowns her fabulous figure.

Lorelai Linklater flops in this odd dress from Honor that wears more like a cult costume. While we love the lace back detail, the oversize bell sleeves create a heavy, frumpy silhouette.

Rosamund Pike looks weighed down in this Christian Dior Haute Couture frock – the heavy high-low train does nothing for her svelte physique.

Uzo Aduba sure knows how to rock a bold yellow, but the perforated fabric of this Angel Sanchez dress reminds us more of Swiss cheese.

Melissa Rauch looks stiff in this two-toned sweetheart dress from Pamella Roland. The darted bodice is flattering, but where are her feet? The awkward hemline and plastic fabric of the skirt make this outfit a fashion fiasco.