Category Archives: Uncategorized

Team BTR Feels Thankful


‘Tis the season to be jolly for sure, but it’s also the time of year when we take time to reflect upon what we are thankful for. With our hectic work days and whizz-by weekends, it’s not often we take that time to really think about the year that’s coming to a close. For Canadians, Thanksgiving is celebrated in October, but American Thanksgiving is here and we’ve decided to celebrate it as well by coming up with a list of what we, at the BTR Montreal office are thankful for this year:

1. The launch of BTR’s android app so everyone can enjoy BTR on the go.

2. BTR’s Thursday holiday mixers.

3. Getting through emails and clearing our inboxes by end of day.

4. Erasable multi-color pens.

5. Living in a city that knows how to handle the snow, ice and frosty chill.

6. Coffee in all of its java glory.

7. A variety of lunch time options that DELIVER to the office (so that we don’t have to brave the cold).

8. Black Friday sales coming early, as in tomorrow! And these sales will go right through to Cyber Monday.

So get your fingers ready, because with sales this hot you’re sure to get a little click (or swipe) crazy. Happy shopping and happy savings!

And of course, to all of our American customers HAPPY THANKSGIVING!

P.S. Let us know what you’re thankful for this time of year by leaving a comment below!

PayPal Holiday Cash Back


Terms & Conditions

Receive 5% cash back on your second purchase and each purchase thereafter starting November 24 through December 2, 2014 (excluding tax and shipping), when you register for the Holiday cash-back promotion and, make a first purchase from any participating Canada or U.S. merchant using PayPal as the sole payment method (“Offer”). Offer begins on November 24, 2014 at 12:00:01am PT and ends December 2, 2014 at 11:59:59 PT (“Offer Period”).

In order to receive this Offer you must: 1) create or have a Canadian PayPal account in good standing, 2) receive an email directly from PayPal inviting you to participate in the Offer OR view a banner or marketing message on the PayPal site, 3) register for PayPal cash back rewards, when prompted to do so, using your PayPal primary email address or the email address that you will use to open a Canadian PayPal account, and 4) complete a qualifying purchase during the Offer Period using PayPal. Your second purchase, and each purchase you make thereafter during the Offer Period, will qualify for the Offer. The maximum amount of cash back under this Offer is limited to $20.00 CAD per purchase, and a maximum amount of $200.00 CAD per PayPal account for the entire Offer Period. The cash back will be transferred into your PayPal account approximately one month after the promotion period based upon your transaction dates, so long as your account is in good standing at the time of transfer. You will receive an email once the money has been put into your account.

Excluded transactions from this Offer include, but are not limited to the following: pre-orders, gift certificate payments, gift card purchases, automatic and/or recurring payments that you have scheduled, and any payments made when you are not logged into your PayPal account. If the payment for any purchase is refunded or cancelled at any time, you are not eligible for the Offer. If the payment is refunded after you receive the cash back, PayPal will deduct the cash back amount from your account.

PayPal reserves the right to cancel, suspend or modify part of, or this entire Offer, at any time without notice, for any reason in its sole discretion. This Offer cannot be resold, transferred or combined with any other Offer.


Modalités & conditions

Recevez une remise en argent de 5 % sur votre second achat et tout achat conséquent, à partir du 24 novembre jusqu’au 2 décembre 2014 (excluant les taxes et l’expédition), lorsque vous vous inscrivez à la promotion de remise en argent des Fêtes et effectuez votre premier achat auprès d’un marchand américain ou canadien participant en utilisant PayPal comme votre seul mode de paiement (« Offre »). L’Offre commence le 24 novembre 2014 à minuit, heure du Pacifique, et se termine le 2 décembre 2014 à 23h59 et 59 secondes, heure du Pacifique (« Période de l’Offre »).

Afin de recevoir cette Offre, vous devez : 1) créer ou avoir un compte PayPal canadien en règle, 2) recevoir un courriel directement de PayPal vous invitant à participer à l’Offre OU voir un bandeau ou message publicitaire sur le site de PayPal, 3) vous inscrire à la promotion de remise en argent de PayPal, lorsqu’on vous le demande, en utilisant votre adresse de courriel principale PayPal ou celle que vous allez utiliser pour ouvrir un compte PayPal canadien, et 4) effectuer un achat admissible en utilisant PayPal durant la Période de l’Offre. Votre second achat et chaque achat conséquent effectué durant la Période de l’Offre, seront considérés comme admissibles à l’Offre. Le montant maximal de remise en argent en vertu de cette Offre est limité à 20,00 $ CAD par achat avec un montant maximal de 200,00 $ CAD par compte PayPal pendant la Période totale de l’Offre. La remise en argent sera transférée sur votre compte PayPal un mois après la période de la promotion selon les dates des transactions, à condition que votre compte soit toujours en règle au moment du transfert. Vous recevrez un courriel une fois l’argent transféré sur votre compte.

Les transactions suivantes, sans s’y limiter, sont exclues de cette Offre : précommandes, les paiements de certificats-cadeaux, achats de cartes-cadeaux, les paiements automatiques et/ou récurrents que vous avez programmés et les paiements effectués lorsque vous n’êtes pas connecté à votre compte PayPal. Si le paiement d’un achat est remboursé ou annulé en tout temps, vous n’êtes pas admissible à cette Offre. Si le paiement est remboursé après réception de la remise en argent, PayPal soustraira le montant de remise en argent de votre compte PayPal.


The Trends We Just Can’t Stop Talking ABOOT

While we may not be overly thrilled that the cold weather is back, we do have to admit that fall and winter come with a silver lining… BOOT SEASON. And if your shoe closets are anything like ours, we mean business when it comes to boots. So let us help you zero in on the most coveted trends, so you can step out in style.

Over-the-Knee: High boots always add a dramatic flair to an outfit. Wear them with a short skirt or leggings for some head-turning style. Oh, and they make those legs of yours look miles long.

Moto/Biker: There’s never an occasion where fusing comfort and fashion isn’t a winning trend. The moto boot is perfect for work, the bar, the dancefloor, and brunch the next day. With added details such as buckles or studs, they also give you some edge.

Riding Boot: The riding boot is the perfect combination of over-the knee-boot and the moto. Classic and sleek, this trend is uber versatile. Like the moto, they usually have a buckle, but more like the knee-high, they are structured and clean looking. Wear them with almost anything and all we have to say is, Giddy Up!

Booties: When it comes to looking chic, nothing adds a bit of glam like a fashionable pair of booties. Whether you prefer a more classic pair, or ones to stop the show, there’s a bootie for you. Flat booties, heeled booties, wedge booties and more, you may just want to add a few of these to your cold weather wardrobe.

Stacked Heels: The stacked heel is beloved for adding a little bit of height – without the pain. Think of them as the bootie’s more casual, could be edgier cousin. They too go with every look and work for both day and night.

So now that you’re in the know, shop the hottest trends and even better prices in BTR’s vast variety of boot events. What are you waiting for? Go fast! Before these deals step off the screen.

EXTENDED – $10 Cash Back When Using PayPal

paypal_promo_722x450 (2)
Terms and Conditions

Receive $10.00 CAD cash back when you make a purchase of $75.00 CAD or more, at Beyond The Rack (“Offer”). This Offer applies only to purchases of $75.00 CAD or more, [excluding all costs associated with shipping fees and taxes] at Beyond The Rack when you use PayPal as the sole payment method (“eligible purchase”). Offer begins November 7, 2014 at 12:00:01am EST, and ends on November 16, 2014 at 11:59:59pm EST (“promotion period”).

To receive this Offer, you must create a new Canadian PayPal account or you must use a Canadian PayPal account in good standing and complete an eligible purchase within the promotion period. The maximum amount of cash back allowed per Canadian PayPal account is $10.00 CAD. The cash back will be transferred into your Canadian PayPal account within 6 to 8 weeks from the date of your purchase transaction, so long as your account is in good standing at the time of transfer.

The following transactions are excluded from this offer: gift certificate payments, gift card purchases and payments made when you are not logged into your PayPal account. If the payment for the purchase is refunded or cancelled at any time, you are not eligible for the Offer.

PayPal and Beyond The Rack reserve the right to cancel, suspend or modify part of, or this entire Offer, at any time without notice, for any reason in their sole discretion. This Offer cannot be resold, transferred or combined with any other Offer.

Modalités et Conditions

Recevez une remise en argent de 10,00 $ CAD lorsque vous effectuez des achats d’un montant de 75,00 $ CAD ou plus sur (l’« Offre »). Cette Offre s’applique aux achats d’un montant de 75,00 $ ou plus [excluant tous les coûts associés aux frais d’expédition et taxes] sur lorsque vous utilisez PayPal comme seul mode de paiement (« Achat admissible ». L’Offre commence le 7 novembre 2014, à minuit une HNE et se termine le 16 novembre 2014, à 23h59 et 59 secondes HNE («Période de la promotion »).

Afin de recevoir cette Offre, vous devez ouvrir un nouveau compte PayPal canadien ou utiliser un compte PayPal canadien en règle et effectuer un achat admissible durant la Période de la promotion. Le montant maximum de remise en argent autorisé par compte PayPal est de 10,00 $ CAD. La remise en argent sera transférée sur votre compte PayPal dans les 6 à 8 semaines suivant la date de votre transaction d’achat, à condition que votre compte soit toujours en règle au moment du transfert.

Les transactions suivantes sont exclues de cette Offre : les paiements de certificats-cadeaux, les achats de cartes- cadeaux et les paiements effectués lorsque vous n’êtes pas connecté à votre compte PayPal. Si le paiement est remboursé ou annulé en tout temps, vous n’êtes pas admissible à cette Offre.

PayPal et se réservent le droit d’annuler, de suspendre ou de modifier cette Offre, en tout ou en partie, sans avis et à tout moment, pour toute raison que ce soit, à leur seule discrétion. Cette Offre ne peut être revendue, transférée ni combinée à une autre offre.

Conair: Bye-bye Bad Hair Days

conair_blogIs there anything worse than waking up early to get ready for work and be officially greeted with a bad hair day? With Conair’s line of Infiniti Pro products, your worst hair nightmares can be put to rest. Instead, you’ll incite a riot of hair envy. Whether it’s sleek and straight, bouncy curls or effortless waves you’re after, Conair has you covered from your roots to your tips.

Here’s our Beauty Buyer’s low down:

Q3 Brushless Motor Dryer: This hair dryer stands on 3 principles – quick, quiet and quality – hence its name, Q3. With 2 speeds and 3 heat levels, the Q3 definitely earns its name. It dries up to 70% faster without damaging hair. Its motor has a noise absorbing filter and is created with a patent-pending noise reduction technology creating up to 40% less noise. Further, the brushless motors tend to last 10X longer (5000 hours!) than other motors.

Curl Secret Styling Tool: This self-propelled automatic curling device gently draws your hair into its heating chamber and heats locks, turning them into beautiful bouncy curls in as little as 8 seconds. With 2 different heat levels, the tourmaline ceramic coated barrel reaches up to 400°F, creating perfect curls time after time.

Spin Air Rotating Styler: With its multidirectional brush and ionic technology, this hot hair styler dries and styles your hair, while retaining your hair’s moisture in half the time. Its ceramic finish protects your hair from damage, leaving hair less frizzy and smoother than a regular blow dryer. It has 2 heat settings and a cool setting which allows you to set the style after the drying is done.

And gents, we haven’t forgotten about you…

Even Cut Haircut Kit for Men: Keep your short hair fresh and styled with this kit. Complete with ultra-sharp stainless steel blades to cut hair at 6 different lengths, 2 adjustable comb guides that lock into place for shifts mid cut, cordless capability, and a pouch with a comb, oil, scissors and neck brush to tidy yourself off.

So thanks to Conair you can now officially be best tressed every day. And there’s nothing better than that.

Shop now!

Exclusive Advance Access for American Express Card holders to BTR’s Warehouse Sale

btr image

*Please note: This is a private event for November 6, 2014 and will not advertised to the general public.

You must show your American Express Card at the door to be admitted on Thursday November 6, 2014. Each American Express Cardmember is permitted to bring a maximum of three (3) guests. Guests do not need to be an American Express Cardmember. This is a first-come-first-serve event and you may experience unforeseen line ups to get in depending on the number of American Express Cardmembers that attend. Not all items illustrated may be available. Beyond The Rack reserves the right to limit quantities. Personal shopping only. All sales are final. Available methods of payment are American Express Cards, debit and cash. Credit notes are excluded.

¹Brands listed are subject to availability and change.

Fulfillment of this offer is the responsibility of Beyond The Rack.

Q&A with Tracey Mallett


World-renowned fitness and wellness expert Tracey Mallett continues to revolutionize the exercise world with her body changing techniques. Her credentials include dancer, choreographer, and Master Pilates Instructor. Tracey’s work-outs are specifically designed for on-the-go people who don’t have time for extensive work-outs. Her “Booty Barre” workout is hugely successful and is a growing favorite among celebrities.

Watch her working out with Michelle Obama and a group of excited children on Ellen, here!

On top of her fitness expertise, she is a mother and a wife, and has expanded her talents into the home with tips for party planning, recipes, and motherhood.

We were lucky enough to get an exclusive interview with her! Here are some of her best tips for a healthier lifestyle:

1) We love the mottos on your website, especially “Get Fit. Eat Right. Live Well. Feel beautiful inside and out.” There is no doubt we all believe it, but so many of us have the challenge of actually living it. With our modern and very busy lifestyles, how do you suggest women actually find the time to know-how to make this happen?

We have to really plan our lifestyle and schedule a workout as you would your doctor’s appointment, otherwise if you leave it to chance it will never happen. I personally schedule my workouts around my work and my children’s activities, as you never know when you can squeeze in a quick workout. There are so many resources now for people to get information for a healthy living, the Internet is a big resource especially YouTube and Facebook through social media. However, it’s important that you do your research and you follow REAL experts with experience.

2) You hold so many titles, including bestselling author, dancer, choreographer, spokesperson, business owner, instructor, educator, and of course wife and mother. Wow, we’re tired just listing them all! What is your single most important suggestion for finding balance amongst all that you do?

I believe it’s hard to achieve balance but we must always strive for this every day. I feel that I’m finally at a place that I feel comfortable with work and family balance as I purposely have my studio close to my home (walking distance) and I make my hours so that after 4pm I switch caps from business owner to Mommy. I’m not saying it’s easy but you have to make choices and sacrifices, I wouldn’t be ME without my lifestyle but I could not live without my children.

3) We all know that diets don’t work and that we need to make broader lifestyle changes to lead a healthier life. How do you motivate women in their diet and weight loss goals long term?

I teach them to look at the big picture, focus on longevity and disease prevention. Whole foods are medicine to nourish the body and should not be looked upon as the enemy. There is no quick fix if you’re looking for a long-term weight loss program. It’s about living a healthy lifestyle with balance between good clean foods and regular exercise.

4) What would you say are the simplest changes you can make for a healthier diet?

Cut out sugar with processed foods and increase your consumption of green vegetables and fruits.

5) How much exercise do you think is “enough” to reap the associated health benefits? How often and for how long do you work out in a week?

30 minutes a day between 4-5 days a week is a good realistic goal. It’s important that you mix-up your workouts so that it’s balanced with cardio, strength training and flexibility. I personally workout 5-6 days a week mixing running, BootyBarre and Pilates.

6) What would you say are the biggest obstacles for leading a healthier life and how can they be overcome?

Time is one of the biggest for exercise, unfortunately we just have to find the time somehow, someway, and if we want more time later in life then this is definitely a pre-requisite to be able to achieve this. Not eating good nutritious food, due to lack of education and understanding what the right and wrong foods are to consume plus portion size distortion is another factor. You can overcome this by taking some time to educate yourself about food through books, Internet or investing in seeing a personal trainer/nutritionist.

Motivation is another hindrance but until you start to make good choices then it’s hard to become motivated but once you do start to see results this perpetuates motivation. Music for me is a huge motivation as soon as you hear the beat of the music you just can’t help but move and that’s what it’s all about!

For even more, check out her website at

Spring Trend Alert: The Crop Top


Ladies, it’s time to invest in some Pilates classes because come warm weather you might find yourself wanting to don some midriff baring ensembles. Seen all over the fashion week runways and already a favorite amongst Hollywood starlets, crop tops are making a big comeback. But these aren’t your 90’s belly-ring baring styles that were so popular with the teen stars of the time. Crop tops have evolved – and what a welcome evolution it is.

Midsections are now tastefully on display everywhere. But how do you keep it classy? There are a few simple rules to getting this trend just right.

Rule #1 – Know what makes you comfortable. If you’re on the shy side opt for a high-waisted skirt or pants to keep your crop top from showing too much skin. Check out Olivia Wilde’s outfit.

Rule #2 – This season’s crop tops are about being classy. So trade in your tight mini-skirt and go with something a little more refined. Selena Gomez’s outfit oozes sexy, yet she still looks quite the lady.

Rule #3 – Dare to be different! Kim Kardashian isn’t afraid to elevate her crop tops to evening wear.

Rule #4 – Wear lower-waisted bottoms with longer crop tops, and higher-waisted ones with shorter. Vanessa Hudgens and Beyonce rock very different looks, yet both are still impeccably styled.

Now that you’ve got the tricks of the crop top trade, the only question left to ask is do you dare to go bare?

Spring Into Action: Interview with Fitness Model Muna Breitem

Muna Breitum_blog

We know that getting into shape isn’t always easy. So, keeping with our Spring Into Action theme, we recently sat down with WBFF Bikini Pro fitness model Muna Breitem to find out her secrets to staying healthy and fit. Read on to hear what she had to say about getting in shape and staying motivated. And check out our Spring Into Action contest below where you can win a $1000 prize pack to help get your body and home fit for spring.

1)You obviously have a gorgeous (and enviable!) body. What do you do to maintain your figure? How often and how long do you work out each week?

Thank you! I’ve made fitness a part of my life.  It’s not something I do on the side, it’s essential. This means I work out at least 5 times a week, for about 1.5h-2h each time.  I also watch everything I eat, but not in the way you would imagine.  I don’t eat less, I actually eat more than most people, 5 to 6 times daily.  The most important aspect to my diet is making sure I get enough protein, although I do stay away from excessively fatty or sugary things.  That’s really only the gist of it.

2)Starting a workout routine can be very overwhelming.  What do you suggest as a simple way to get started?

Try to ease into it over a period of 3 to 6 months.  An overly complex workout routine can discourage beginners, so I suggest at least 30 minutes of cardio (treadmill jogging, for example) with some light weight training.  Even three times weekly, hitting a different set of muscles each time is enough to start making a difference within weeks.  But the nutrition needs to match the efforts at the gym. No amount of training will overcome bad eating habits. After that initial period you can add more intense workouts and more complex weight training sessions, which should always be setup under the supervision of a qualified personal trainer if you’re new at this.

3)It’s easy to get off track with a regular exercise routine, especially for those of us not working out for a living! What do you suggest to both stay on track and to get yourself out of a slump?

At first, the hardest aspect to getting in shape is always mental.  You’re doing something different and your body protests in all kinds of ways, whether it’s hunger pangs or achy muscles.  It’s hard to get the will to keep going once the initial motivation has faded.  What has worked for me is to ignore motivation altogether.  I’ve made fitness as much a part of my life as showering and brushing my teeth are.  These are not things you need to motivate yourself to do; you just do them because how could you not?  It’s the same for fitness.  You clean the dishes, you take the garbage out, you shower once daily… and you go to the gym.  Rain or shine, in the mood or not, you just do it.  Once you start being able to see fitness this way, and you do it long enough, it just becomes a part of your life.

4)If someone has limited time to work out, what are the “must-do” exercises? Are there certain exercises you just can’t live without? Why?

On a time crunch it’s best to go to complex, whole-body exercises since these hit multiple muscles at once.  Things like back squats and deadlifts are very efficient and can accomplish more per unit of time than more targeted, muscle-isolating exercises.  Also, cardio is excellent because it stimulates your entire body and increases your metabolic rate, which burns more fat while promoting good cardiovascular health.  And if you’re in a hurry, High Intensity Interval Training can achieve the results of longer cardio sessions in half the time.

5)What is the best advice you have ever been given?  You know, the life-changing kind!

The best advice that I’ve ever been given is not to aim for perfection, but to aim for progress. Perfection is hard to define, and can become a moving target.  Progress on the other hand just ensures that you’re moving in the right direction, no matter what the end goal is.

6)What’s on your iPod at the moment/ gym playlist?

My music taste is very diverse, depending on my mood. But my gym playlist consists of Muse, Queen, the White Stripes, and Eminem.

Celebrity Stylist Lindsay Albanese Helps You Shop for Your Body


It’s said that behind every well-dressed celebrity, there’s a better-dressed stylist. And this is absolutely true of Lindsay Albanese. Between styling her famous clients for red carpet appearances and lending her style advice to TV and print media, Lindsay keeps us up-to-date on fashion’s latest trends via her YouTube channel. Today, this expert is taking a moment out of her busy schedule to give us a few tips to keep you in high style.

Here’s what we wanted to know:

1.       As a Celebrity Wardrobe Stylist and Style Expert, your list of Hollywood A-list clients is very impressive. Who would you say was your most fun to dress and why?

Oh I could never pick just one! But I will say that fitting and styling Kathy Griffin has given me many laughs.

2.       What are the biggest fashion mistakes women make?

Wearing too much statement jewelry. It drives me crazy. Big earrings, big necklace, detailed hat, and scarf – it’s just over done and so cheesy! Don’t get me wrong, I’m not a “less is more” person about everything but definitely when it comes to statement pieces. Try a bold necklace OR a bold earring, not both. And when I mean bold, I mean go nuts with it kind of bold. Just not both together!

3.       Do you have any tips on how to recycle items already in my closet?

Layering. Maybe you have a few tops that you don’t love anymore. These could look good layered under a sweater or paired with a vest. It could even be as simple as a sleeve peeking out of a sweater.

4.       What are your favorite spring 2014 trends and why?

Crisp white everything and monochromatic pastel looks.

5.       What is your best tip for dressing for your body type?

When in doubt, work your whole outfit around your best figure feature. That’s a surefire way to always go out feeling your best! When trying something new, get a second and honest opinion.

6.       Your YouTube channel is loaded with tips and fun information. From where do you get your inspiration?

From my life! That’s why I started a channel. I thought, “wow, I live and breathe this fashion world with my job so why don’t I share it with people?!”

7.       What is the most treasured item in your closet and why?

My Joes ripped up boyfriend jeans that I got when they first came into style 6 years ago. My Oscar De La Renta lattice wedding heels and a black wool coat I got 7 years ago. The label isn’t in it anymore so I have no clue who the designer is

8.       How would you describe your personal style?

Moody. Every day I dress based on my mood. That usually means classic pieces mixed with a little bit of toughness. You will rarely see me in a head to toe girly look or an all rocker look. I love the juxtaposition of both together. It creates a balance for me; maybe it’s like my two personalities colliding into my wardrobe who knows. haha!

Let Lindsay help you find the most flattering pieces for your shape. Look for her stamp with your body type now!

Check out Lindsay on her website, like her on Facebook, or follow her on Twitter @StyleExpertLynz. You can also subscribe to her Youtube channel at