Mix & Match with Not Your Daughter’s Jeans!

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Back by popular demand: Not Your Daughter’s Jeans! Featuring unique Lift Tuck Technology for a slimming effect, these jeans help lift and reshape your curves as a result of their revolutionary criss-cross panel. The panel keeps your tummy under control, making you look a full size smaller instantly!

And the best part? You can shop a myriad of styles that can be mixed and matched for any occasion! Our Five Days of Fashion stylist, Randi Kupfert of RKloset has picked out some of her favorite looks to be styled with this versatile denim.

Here’s what she had to say:

Trench, Sweater and Blouse: This is a great career look. It’s perfect to go to work in. It is sophisticated, but the metallic sweater creates a bit of edge. A trench is always a classic and chic throw on. The red blouse underneath shows a pop of bold color which is very on-trend for fall.

Untucked Blouse: By removing the trench and sweater, as well as untucking the blouse, you now have a laid back look that is still sexy.

Denim on Denim: We changed this look a couple of ways to dress it down. We paired the denim shirt with the trench coat as well as with the blouse. Denim is huge for fall. I love combining casual and career styles. Fall is all about layering it on and mixing and matching!

Oversized Sweater: Comfort meets sophistication – great to wear on a night out but also of course to the office. You can still be comfy while mixing it up with sleek pants and heels. I love the textured arms which take this up a notch from just your everyday sweatshirt.

Find your own pair of NYDJ here, and if you are 5’4” and under, find the size proportioned for you, here.

Find out more about Randi by following her on Instagram @RKloset

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Five Days of Fashion Featuring RKloset’s Picks!

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Five Days of Fashion Fall Kickoff!

For the next five days we’re featuring the best in fall fashions to keep you styling as the seasons change. Each day at noon we will be showcasing a different category as follows:

Monday Aug. 18th: Sweaters and Knits

Tuesday Aug. 19th: Dresses

Wednesday Aug. 20th: Coats

Thursday Aug. 21st: Accessories

Friday Aug. 22nd: Boots and Shoes

Need a little financial aid to get your fall wardrobe started? Comment on our Facebook post! Finish the sentence: “If I had a $500 BTR credit, I would…” and you could win a $500 BTR shopping credit!

As an added bonus, Randi Kupfert of RKloset, stylist and personal shopper extraordinaire, has selected her favorite looks to add to your closet. Keep a look out for her stamp all week long!

For more from Randi follow her on Instagram @rkloset

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#BTRMakeover – Hair and Make-Up Tutorials

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Wow! What a transformation!

Monica P., our contest winner, got pampered by our style team on Monday for a stunning makeover! She was nominated by her sister-in-law, Paula, for this amazing opportunity. Paula assured us that Monica is one of the most beautiful people she knows, and wrote to us about Monica’s two bouts with cancer and one previous marriage. We couldn’t help but jump on the opportunity to give Monica some love and attention, especially since she’s getting remarried in two weeks!

Monica’s hair was styled by international celebrity hair stylist Rafael Estrella Dunn, using Eva NYC Hair Tools – on sale on BTR today! Take a look at how he achieved hair perfection here:

Both day and night make-up looks were done by Montreal-based make-up artist Amy K. Below, see how you can achieve Monica’s youthful glow using B. Kamins Laboratory skincare, Bodyography makeup, and more.

And finally, Monica was styled by Randi Kupfert of RKloset, stylist and personal shopper extraordinaire!

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Find out more about our style squad:

Rafael Estrella Dunn: On Instagram @rafaelestrelladunn and @hairbyred

Amy K.: On Facebook at AMY K MAKEUP and on Instagram @AmyMK8932

Randi Kupfert: RKloset Website, and Instagram @rkloset

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Get Dressed Without the Stress With Nivea and Beyond the Rack!

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Get dressed without the stress with Nivea and Beyond the Rack! To celebrate their newest launch, Stress Protect deodorant, Nivea is delighted to sponsor three BTR events and give you the chance to win three amazing prizes!

All you have to do is “like” the Nivea Facebook page and register for the contest for your chance to win one of the following:

1) Nivea gift basket valued at $100

2) $300 BTR credit

3) $150 BTR credit

Contest ends Sept. 2nd, 2014. Prize draw on Sept. 4th, 2014.

Make sure to check out our events stamped in Nivea blue: Sweater Dresses, The Little Black Pump, and Flirty Eyes Mink Lashes.

Posted in Contests, Editor's Picks, Events | 1 Comment

BTR Model Search Miniseries by Fashionation.tv

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The miniseries has arrived! Take a look behind the scenes with BTR and Fashionation.tv!

Click here now to watch!

And stay tuned until the end of episode 3 for the big reveal of our winner!

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Back to School with BTR – Fall Picks Featured on Good Day LA

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Head back to school this fall in high style! Check out the looks featured this morning on Good Day LA, and shop them all now by looking for the Good Day LA stamp.

If you’re heading back to college, strike just the right note in something plaid – like the dress featured in Fall Prints by Primi event. And if plaid is not your thing, you’ll find a vast variety of other cute styles to choose from. Accessorize with a chic Leather Jacket to finish off your look (event launching at noon ET).

For high school students, we featured distressed gray skinny jeans and a rocking top. To complete the look, find a roomy messenger style bag in the Matt & Nat event – bags that are both functional and beautiful!

When it comes to elementary school, your child may not be thinking about clothing, but they’ll still appreciate some style. Stock up on essentials like jeans, t-shirts and more in the Rugged Bear and Weatherproof, American Hawk and more events. For your little princess, check out ultra-cute scholastic styles in the Penelope Mack and RMLA event, launching at noon ET.

Shop now for these great ensembles and so many more.

Posted in Editor's Picks, Events, Good Day LA, Tips & Trends | 1 Comment

#BTRmakeover Winner

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Congratulations Monica! Your style transformation awaits!

Monica has her sister-in-law Paula to thank for this amazing opportunity.

Check back on Aug. 15th when we reveal Monica’s stunning makeover!

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Employee Fall Picks and Pricing – You Pay What We Pay

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Fall is just around the corner and at BTR, we’ve already begun scouting the trendiest fall fashions for women, men, and kids! Not to brag or anything, but the BTR head office boasts some seriously fashionable people. This month we’re featuring employees that know just what to wear for the upcoming chill.

As an added bonus, this weekend only, you pay what we pay! We’re featuring employee pricing for all weekend long – just look for the stamp on the banner!

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Alana, Buyer for Outerwear and Jewelry

You’ll always see me in a leather jacket in the fall. I keep my wardrobe simple and basic with jeans and t-shirts on most days, and on the colder days, I love oversized sweaters. I top everything off with fur – either a fur collar or vest. A friend once described me perfectly by saying that I’m all for “clean lines, and modern simplistic grunge”.

Find everything Alana approved in our Leather Jackets for Every Occasion, Silver & Co., and Designer Outerwear events.

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Jenn, Senior Buyer for Luxury, Intimates, and Beauty

I generally like wearing basic pieces like a good high-waisted black harem pant and tucked-in tank. I accessorize with a statement belt, and I particularly love my vintage Hermes one! I usually finish the whole look off with a great motorcycle boot or Western bootie, and a red lip for pizazz.

For the coming season, I’m seeing a lot of color in bags. I’m loving Prada Fall/Winter bags. Their Saffiano cobalt blue with red lining is killer. Celine is also featuring popping colors like bright orange that really make a statement.

Check out the MICHAEL Michael Kors and Kate Spade, Adhesion Vegan and Leather Handbags, Our Favorite Beauty Products, and Limited Edition Vintage events for Jenn’s favorite products!

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Courtney, Senior Buyer for Infants, Juvenile, and Maternity

What I love about kids’ fall apparel is that it never loses color! Unlike adult wardrobes that switch to darker clothing in the colder months, kids are going back to school in bright hues. You’ll see neon yellows, bright blues, and oranges all trending this fall.

Personally, my own individual fall style is layered and cozy…if I could wear cashmere head-to-toe every day, I would! I accessorize with scarves and wide brim wool hats, and my favorite fall colors include plum, navy, gray and orange.

Find the best for your little sweetheart with the Girls Luv Pink Legging Sets, Pack for Class, Yoki Girls’ Sweaters, and Boys’ Hoodies events.

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Wojtek Jakubiec (Polo), Photographer

As a photographer, I’m moving around a lot and find myself in awkward positions sometimes to get that perfect shot. This is why I always try to choose comfort in my clothing. That being said, I wear button-up shirts with slacks, or t-shirts. My fashion palette isn’t too brightly colored; for fall I wear peacoats in gray or dark navy.

Check out the following events for Polo’s style suggestions: Brio, Ferrecci, and Ralph Lauren.

Posted in Editor's Picks, Employee Picks, Events, Savings Events | Leave a comment

Pick your Favorite Product for a Chance to Win!

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Do you love HYPE Energy drink? How about Stewart’s beverages? Pick your favorite product from one of the brands below for a chance to win a Unique Foods party pack, as well as a $250 BTR credit!

- Cascade Ice

- Dry Soda Co.

- HYPE Energy

- Aqua Hydrate

- Activate

- Stewart’s

- CoCos Pure

Head over to the BTR Facebook page to enter. Comment on the contest post with your favorite product.

Contest runs from July 14th- 20th midnight ET.

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Paris Haute Couture Fashion Week 2014

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Paris Haute Couture Fashion Week comes to a close today and what a week it was! Unlike the seasonal Fall/Winter and Spring/Summer fashion weeks, this event gives major designers creative carte blanche. It is the laboratory of the fashion world. The styles are more artistic and experimental, but are certainly the crème de la crème of haute couture!

Let’s take a look at some of our favorite runways:

Armani Prive:

Shorts were a building block around this collection, as well as the color red. He paired shorts with fabulous haute jackets, often in red and black. Another key look of his collection was a netted head and torso. Models graced the catwalk with what looked like galaxies floating around their heads. The netting created an industrial/futuristic vibe.

Chanel:

The word couture implies “cutting” and “seaming”, there was none of that in this show. Everything was molded rather than seamed, making it “Haute Couture” without the “Couture”. The collection became Karl Lagerfeld’s playground as he mixed baroque with severe austerity. Once again, like Armani, we also saw silhouettes modeled after shorts.

Julien Fournie:

Ornate headpieces were par for the course here. Bold, chandelier-like creations swayed on the heads of models. Julien Fournie’s haute couture house only launched in 2009, but still his collection rubbed shoulders with the older, established fashion houses to great aplomb. On the brink of launching his first ready-to-wear line, he presented six looks from the line; something different for Haute Couture Fashion Week.

Jean Paul Gaultier:

The models on the Gaultier runway were striking in their pale, vampy pallor. The theme for the collection this year was very dark and almost gothic. His more inventive designs included sheer fabric, capes, and overall predatory sex appeal.

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