Urban Edge: Summer in the City

Summer in the City

Update your look with the hottest street-smart styles of the summer! It’s all about functional, fitted fashion, edgy accessories, and ultra-comfy footwear.

Tough Girl Chic

Go tough-girl chic with raw edges and leather finishes. We love this killer faux leather jacket by Dex. Stand out in urban camouflage with tonal gray, charcoal, and black, and punch it up with some colorfully contrasting accessories.

Urban Summer Must-Haves

Gold jewelry with an attitude is a must-have for edgy glamour, along with a trendy backpack and the perfect pair of sneakers to keep you on your toes.

Summer Pool Party

Summer Pool Party: Sizzling looks to make a splash

With temperatures on the rise, it’s finally time to get ready for pool party season! From bikinis to flip flops, make a splash with the summer’s hottest beachwear and accessories.

Swimwear by Frankie's Bikinis

Swimwear by Frankie’s Bikinis

Check out sizzling swimwear from Frankie’s Bikinis, a collection of on-trend styles from teen designer Francesca Aiello, who launched her first collection at only 17 years old. For other hot swimwear, flatter your curves with designs by Envya, and check out flirty styles from Go Under for a throwback vintage vibe.

Swimwear by Go Under

Swimwear by Go Under

Get some sunshine on your toes with sandals and flip flops by Freewaters, an ethical company focused on providing clean drinking water to people in need. Each pair of Freewaters sandals and shoes supports a global clean drinking water project, and is backed by a lifetime warranty.

Sandals by Freewaters

Sandals by Freewaters

Add the perfect finishing touch with a colorful pair of shades, such as these bold yellow Saint Laurent Paris frames (also available in hot pink), and a carefree carryall to stash your sunscreen, towel, and spare tee. We love this oversized pink beach tote.

Beach Accessories

And remember, all bodies are beach body ready – so have fun, dive in, and blissfully soak up those sunny rays!

DIY Hair Tutorial: Beach Wave Bliss


Now that summer is upon us, we can’t wait to let our hair loose! Think supple boho waves over stiff, straight, pinned-down styles. If you’re craving carefree locks, like natural waves reminiscent of endless days at the beach, follow our breezy tutorial for a quick and easy ‘do to carry you through the summer season.


You’ll need:

An empty spray bottle
1 tablespoon of sea salt
1 teaspoon of hair gel
1 teaspoon of coconut oil
1 cup of warm water to mix everything together


1. Combine all ingredients in the spray bottle.
2. Shake vigorously until thoroughly mixed together.
3. Generously spray into hair, concentrating on the ends.
4. Scrunch ends continuously while drying – preferably while sitting on a sunny beach, drinking Margaritas with the girls.

What’s your favorite summer hair trend? Leave us a note in the comments!

My Mother’s Good Looks: Beauty Essentials to Pamper Your Favorite Woman


Our mothers are our first source of beauty inspiration. Whether or not you’ve inherited your mother’s fashion sense, she’s no doubt contributed to your style. From teaching you how to paint your first manicure, to helping you cover up that bad dye job, our moms deserve a lot of credit for helping us become the best possible version of ourselves. Give back to her with luxurious beauty essentials to pamper your favorite woman, and make her feel like the beauty icon she is.

Mother's Day Beauty Essentials

Treat her to a piece of statement jewelry like this Tory Burch bangle, and this colorful handbag by Kate Spade, another top woman designer. Brighten her day with her favorite shade of lipstick by BABOR cosmetics, as well as a colorful Gelliebeans gel manicure set – a mother-daughter manicure is the perfect way to pass the time while catching up with your favorite lady.

What’s your mother’s beauty secret? We’d love to hear your stories in the comments!

The Sweetest Mother’s Day Shopping Spree!

Mother's Day Shopping Spree Contest

Celebrate a special mom this Mother’s Day by offering her a chance to win a $500 Beyond the Rack shopping spree! Here’s how to enter:

1) Like @BeyondtheRack on Instagram or Facebook

2) Post a photo of the MOM you are nominating along with a brief blurb of why she is deserving to win, and don’t forget to tag @BeyondtheRack

3) The photo/post with the most likes and comments wins!

The winner will be announced this Sunday on Mother’s Day!

Call From Nepal: Earthquake Relief Fund


On April 25, 2015, disaster struck when a magnitude-7.8 earthquake hit Nepal, killing over 7000 people and injuring countless others, destroying homes and historical buildings, and causing a fatal avalanche on Mount Everest. Hundreds of people are still missing and more than 450,000 are currently displaced.

Show your support with unique designs by Rising International, a line of clothing designed and handmade by women in Nepal. BTR will donate 10% of the proceeds of these sales to the Red Cross relief efforts, providing emergency medical care for victims as well as funding search and rescue operations for those still missing.

Shop standard and full-figure sizes here, or donate directly to Red Cross here.

A Fresh Start: Spring Cleaning Made Easy

btr spring cleaning cat laundry

After a particularly long winter, it’s finally time to open up the windows and swap that stale winter air for the fragrance of spring. There’s no better time for a fresh start, so revitalize your home with the help of our spring cleaning guide.

Start by putting on your favorite up-tempo music – a little dance in your step makes any task feel like a breeze. Next, decluttering is essential, so grab an oversized box and toss anything that can be given away to your local charity bin, or put it in a garage sale for some quick cash. It’s never easy parting with old belongings, but lightening up your collection is totally worth it for the extra space you’ll gain.

btr spring cleaning lavendar

Next, ditch your generic, abrasive cleaners for a mild, eco-friendly detergent. Add a few drops of your favorite essential oils for a unique, personalized scent. We love the combination of lavender and peppermint for a fresh take on the classic floral fragrance.

btr spring cleaning organizers

Finally, storage is key! Maintain your efforts with solutions that are not only practical, but pleasing to the eye. This multipurpose bamboo storage bench is a perfect fit for any room. Keep your closet accessible with an elegant navy organizer, ideal for efficient storage in narrow spaces. And don’t be afraid to get creative! Use stackable luggage sets in a variety of bold patterns and bright hues for a simple, practical and decorative solution for seasonal storage.

We’d love to hear your spring cleaning tips – leave us a note in the comments below!

Rain or Shine: A Guide to Looking Great in Fickle Weather


With capricious rain, snow, sunshine and everything in between, it’s not easy dressing for the messiest time of year. Ditch the weather report and follow your fashionable instincts instead – spring is the perfect excuse to rock a well-cut jacket, delicate layers and on-trend accessories.


Beat spring’s mood-swing temperatures by layering up your look with our newest European designer, Lanti. Choose a simple white button-down blouse paired with a cozy yet lightweight cocoon cardigan, and jazz it up with some edgy printed pants for a vivacious take on this classic black and white look.


Spring 2015 is all about the trench. Look for timeless designs like this double breasted navy raincoat from Laundry. Pastel and neutral handbags are super on-trend, so pair this pale peach leather tote with the perfect scarf for instant magic and a quick place to stash your jacket when the temperature spikes. Keep a fun pair of shades on hand, a cheerful style like these Betsey Johnson heart frames will keep your spirits high in any weather.


Finally, choose the right footwear for a polished look with minimal fuss by simplifying your shoe closet with something that will take you from rain to shine and back again. We love these these waterproof Burberry riding boots for an on-trend and practical solution to spring’s wild weather, stylish enough for fair days!.

Fashion-Forward Looks for Working Moms


Between meetings, messy meals, deadlines and temper tantrums, working moms have a lot on their plates. We sat down with one of our star buyers, Jenn Feiden, to ask her how she manages to look fabulous and chic while juggling a career and a high energy toddler.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Q: How do you stay fashion-forward while juggling a 1½ year old?

A: Working in the fashion industry, it’s very important for me to stay on-trend. That being said, it can be challenging with a toddler. My son, Grayson, is quite mobile now and as a result I am constantly chasing after him. When getting dressed I try to choose items that are chic yet comfortable, and as stain resistant as possible! I’m loving the sporty chic trend right now because I can still look hip while wearing my air max sneakers with a structured dress or jumper. Don’t get me wrong, I love rocking my heels every so often but those go in my bag to put on after dropping my son off at daycare.

Q: Any fashion Do’s or Don’ts for a working mom?

A: When it comes to working, the word “DON’T” doesn’t really exist in my vocabulary, and that includes my wardrobe. Being a mom I try to avoid any “Britney” moments by making sure I tweak my outfits a little. For example, in the past if I were wearing a backless top I would go braless but now I choose to wear a bandeau or lace cami to make sure I don’t have any compromising situations while lugging my baby around. Another thing I try and keep in mind is color. White and pastels are trending now, and as always, I want to stay current. These colors are obviously not ideal when you have a toddler who enjoys throwing his food more than eating it, so as a solution I make sure to pair my outfits with layers to act as a shield for my easily stained outfit. An over-sized scarf or blazer are great pieces to help this situation.

Q: Do you follow the same fashion regime for your son?

A: As much as I would love to have my son decked out head-to-toe, it does at times become challenging with his new found interest in touching and grabbing everything in sight! That being said, I would recommend to all fellow fashionista moms out there to just let go! Yes, they can still have a little trend in there – a pair of tapered sweat pants and a cute graphic tee or hoodie, but trying to make your son (or daughter) as put-together as those babies in magazine ads is asking for an unhappy baby, and not to mention an unhappy wallet! Baby clothes can get expensive, so knowing that at least a third of it will be going in the trash as your baby quickly outgrows those designer duds, you might want to rethink investing in couture items just yet. There are many chic yet affordable options out there. My favorite spots are H&M, Old Navy, and of course, Beyond the Rack!

Contest: Win Advance Screening Movie Pass for The Age of Adaline


What’s your favorite timeless beauty look?

Enter to win The Age of Adaline advance screening movie passes as well a chance to win a $100 BTR gift card:

How to enter:

Email us at contest@beyondtherack.com with your favorite Adaline timeless beauty look, as well as the city you would like to win the passes for.

30 double passes to be won for each of the following locations:

Victoria – SilverCity Victoria Cinemas

Vancouver – Scotiabank Theatre Vancouver

Edmonton – Cineplex Odeon South Edmonton Cinemas

Calgary – Cineplex Odeon Eau Claire Market Cinemas

Winnipeg – Cineplex Odeon McGillivray

Toronto – Silvercity Yonge & Eglington Cinemas

Ottawa – SilverCity Gloucester Cinemas

Halifax – Cineplex Cinemas Parklane

Advance Screening Date & Time: Thursday, April 23rd @ 7pm

Winners will be selected at random on April 17th and emailed a PIN CODE to redeem their tickets, which can then be printed, or scanned from any mobile device. One entry per email address. In addition, one lucky winner will be selected at random to receive a $100 BTR shopping card.

Contest open to Canadian residents only.