BTR Ambush Makeover

We teamed up with international celebrity hair stylist, Rafael Estrella Dunn, to surprise one lucky employee!

Watch as we give her the hair transformation of her dreams, and then treat your tresses to the Brilliance New York event for the products used!

Check out more of Rafael’s work on Instagram: @rafaelestrelladunn and @hairbyred

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Q&A with Nicole “Snooki” Polizzi – Look for her stamp on BTR!

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You may know Nicole Polizzi from her time on the hit MTV show, The Jersey Shore, when she would only go by the one-word moniker “Snooki”. She’s all grown up now with a son, a daughter on the way, a brand new clothing line called SnookiLove, and her own podcast. This week on BTR, look for her stamp to shop her style for kids and mommies alike!

We were lucky enough to catch up with Nicole and chat with her about fashion and making the transition from TV party girl to mother.

Check out what she had to say:

1) Your life has changed drastically over the years – first in becoming a hit reality star, and then in becoming a mother. Which was the hardest to adjust to and why?

My life has been a roller coaster ever since I decided to go on Jersey Shore. 21 years old and ready to party I had the time of my life. But now as a mother, things have definitely changed and I think the biggest challenge ever was having to grow up, and become a good mother to my son. I’m so happy the way I’ve grown up and I absolutely love being a mother.

2) We know you love fashion and now you have another clothing line, “SnookiLove”. How would you describe your style?

My style is like night and day. My usual attire is me with no makeup, rocking work out pants, a simple top and either work out shoes or wedge sneakers. That’s my mom look. When I decide I want to look decent and somewhat classy, HA, I’ll wear one of my 100′s of blazers with high waist paints. That’s my go to look that’s comfy and stylish.

3) Being pregnant, are there any fall trends you are upset to be missing out on? What item can’t you wait to put on again?

Well the good thing is I’m giving birth any day now, so I won’t miss out on fall much. But even being 9 months pregnant, I’m already rocking my favorite fall looks. Fall is my favorite season to fashion because you can layer in clothes and accessories! What girl doesn’t love that? I love pairing up my leggings with a comfortable tank top, a cardigan or blazer, and comfortable boots whether they be cargo and knee high heels. And we can’t forget the stylish scarfs and hats!

4) Who was your favorite featured guest on your podcast, “Naturally Nicole”, and why?

I just recently started my podcast Naturally Nicole to people to get know me for me, not Snooki, and I absolutely love it! I have to say my favorite guests so far that I’ve interviewed are Leah Remini and The Zombie Expert Matt Mogk. I ended up falling in love with Leah on DWTS (Dancing With the Stars) and I’m so happy to have made a friendship with her. She reminds me a lot of myself in a way that she doesn’t give a crap about what anyone thinks. And I loved interviewing Matt because I’m obsessed with zombies, so it was like a dream come true learning about zombies!

5) There are definitely cute toddler fashions for boys, but moms always talk about how they love dressing up their girls! What styles are you looking forward to for your baby girl?

I always envisioned dressing up my girl in animal prints all day! But now that I kind of grew out of that, her closet is filled with pastel colored floral outfits that I can’t get enough of! I’m also obsessed with her pale pink ruffle onesies! Can’t wait to meet her and dress her up to look fabulous!

6) What do you think people would be most surprised to learn about you?

That I’m the most normal down to earth girl there is. People have this stigma of me that I’m Snooki from Jersey Shore, but to be honest that girl doesn’t exist anymore. I’m Nicole, just a young mom enjoying life way too much.

7) What fashion item do you refuse to give up during pregnancy?

My whole closet. All my “normal” clothes. I always try to still squeeze in my bottoms or some tops, knowing that they’re basically belly shirts on me, but I refuse to go full maternity clothes! I’m small as it is, I can make it work!

8) During your partying days, you once said in an interview that you didn’t want to be a role model. Has that changed and why?

I still don’t consider myself a role model. But it is nice to have people tell me what an inspiration I am when it comes to me losing weight, becoming healthy, and changing my whole lifestyle and life for my son. I’ve helped a lot of people with conquering their weight issues and also becoming a better person. It’s possible! Just takes time. I’m glad I can help others out, but waking up every day trying to be a role model is not my intention. If anything, I want to be a role model to my son and my new baby. They need a great mother that they can look up to and turn to for advice for the rest of their lives, and I’m doing my best!

To find out more about Nicole:

Find her posts about life and fashion at her website, and the Naturally Nicole podcast. Shop all her clothing lines at The Snooki Shop.

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Jesse Kovacs Picks for Men’s Day

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Jesse Kovacs has been a fan favorite on three separate Bachelor shows, he owns his own wine label with his brother, he’s a published author, as well as the co-owner of Liquid Lounge in San Diego. His star certainly is on the rise! Today on BTR for Men’s Day, we asked this eligible bachelor a few questions about finding love on TV, his love of wine, as well as his fashion choices for a first date.

Check out what he had to say:

1) Are you ever surprised when watching the show, or do you pretty much anticipate what will happen based on filming?

I’m always surprised when I watch the show live. Usually a producer will call the day before and give you a rundown of what’s going to happen but alas, the power of editing. The things people say during their respective interviews, usually late at night, usually four cocktails deep, are always surprising.

2) There is always drama on the Bachelor franchises. How much is real and how much is “made for TV”? Is there ever any drama that is NOT aired?

Oh no, if there is drama it will be aired. Sometimes the drama is elongated or exaggerated but most of the time it’s real. When a group of people are living together and there is no real alone time with no music, television, reading material, or any other outlet, people start getting a little jumpy.

3) When auditioning for the Bachelorette, what made you decide to look for love in the public eye? And now that you’ve tried finding love on TV, do you still believe it’s a good way to find your one and only? Would you do things differently?

When I was approached to do the show I just thought this would be a once in a lifetime opportunity. I never thought I would be asked back for two more shows. I have met a lot of awesome people and I’ve seen quite a few cast members fall in love either on the show or outside of filming. So the Bachelor machine definitely works and I do believe you can find love on this show.

4) Have you made any lasting friends with the other castmates from any of the shows you’ve been on?

I still am really good friends with a lot of castmates. Dave Good, Graham Bunn, Michael Stagliano, Kiptyn, and Natalie Getz are all good friends of mine.

5) When did you begin to have an interest in wine?

I first helped my Dad make a barrel of Cab in our garage when I was in High School. It was so exciting to finally try it 2 years later. We had created something that brought people together. It was fun to see these people appreciate what we did and want to buy bottles from us.

6) Was it challenging starting the wine label with your brother? Did you butt heads?

While I was still playing professional baseball, I wrote up a business plan and shopped it around. I finally got the start up money and we bought all the necessary equipment and made our first two wines. We threw our launch party Thanksgiving eve of 2007. Jacob and I basically drove up and down California, sleeping in our car, eating trail mix and selling wine. We definitely butted heads on occasion because he likes the labor process more and I’m more of the “lets get out there and sell” kind of guy.

7) How would you describe your fashion sense (when you are actually wearing a shirt!)? Did it change once you were in the public eye?

I would describe my fashion sense as laid back. I really like to dress up, but only because I don’t do it that often. My everyday look is very casual but I still like fitted shirts and funky shoes.

8) What do you recommend guys wear for a great first date outfit?

This all depends on the location of the date. If you go on a date in a laid back beach community you need to wear something light and colorful. But if the date is Downtown I would say nice jeans with a good pair a Tsobu boots with a tailored shirt. No tie unless you came straight from the office.

9) And of course, what do you hope your date will wear on your first date?

I tend to be attracted toward fun and funky. When I see girls with short tight fitting bandage dresses it makes me laugh. I say save that for Vegas!

To find out more about Jesse check him out on Facebook, Twitter, and Instagram.

To learn more about Kovacs Bros. wine, click here.

For more info. about Liquid Lounge, click here.

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BTR and the Leukemia & Lymphoma Society of Canada Light the Night!

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Beyond the Rack is giving back! We have teamed up with the Leukemia & Lymphoma Society of Canada to promote their Light the Night Walk, as well as donate to the cause.

From Sept 15th-30th, 5% of each sale with the Light the Night stamp will be donated to help find a cure. Look for the stamp, shop, and help bring hope to people battling blood cancers.

To find a Light the Night walk in your area please visit the following sites:

Canada: www.lightthenight.ca

U.S.A: www.lightthenight.org

Are you in Montreal, Toronto, or Queens, NY? Join the Beyond the Rack team on the following walks:

Queens, New York – Forest Park/Victory Field

Sept. 20th, 5:30pm

JOIN/DONATE HERE

Montreal, Quebec – Parc Jean Drapeau

Oct. 18th, 5:30pm

JOIN/DONATE HERE

Toronto, Ontario – Nathan Phillips Square

Oct. 22nd, 5:30pm

JOIN/DONATE HERE

To find out more about the Leukemia & Lymphoma Society of Canada please visit their website.

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Shop to Win a Luxurious Getaway

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We’re giving away a luxurious getaway!

Shop any Beyond the Rack event from Sept 9th-11th, and you’ll automatically qualify for a chance to win a couples getaway at the luxurious W Fort Lauderdale.

Lounging on Florida’s sugar-sand coastline, W Fort Lauderdale is renowned as the hidden playground of stars and starlets. Sand, sun, and sophistication make it South Florida’s most awe-inspiring address. Savor choice cuisine at Stephen Starr’s STEAK 954, sip creative cocktails at Gerber Group’s Whiskey Blue and Living Room, find your individual beauty at famed Ted Gibson Salon or indulge at the onsite bliss spa.

Package includes:

- 5 nights in a Wonderful room

- 2 blissage 49 treatments at bliss spa

- Dinner for two at Steak 954

- One-day cabana rental at the WET pool deck

Treat yourself to a new fall wardrobe, and you just might find yourself pulling out your bathing suit instead!

For more on the W Fort Lauderdale follow them on their Facebook page, Twitter, and Instagram!

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BTR Plus-Size Model Search!

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Have you always dreamed of becoming a model? Well now is your chance!

Apply now to the Plus-Size BTR Model Search for your chance to secure a one year modelling contract with us!

The steps are simple:

1) Read the rules and guidelines

2) Fill out the application form in its entirety, including the six required images

3) Wait for your submission to be accepted

4) View your profile on the “View Submissions” page

5) Share, share, share! Ask your friends and family to click the little heart under your name to vote for you. The two people with the most votes secure themselves a place in the top 25!

Become a part of our fast-paced, innovative and most of all, fun environment at Beyond the Rack!

Will it be you?

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Accessorize the Look: Buyers’ Fashion Tips

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Fall is ALL about accessorizing. All week long, we are celebrating a variety of accessories to keep you and your family looking trend-right for the cooler weather ahead.

Our buyers have spoken and every day at noon we’ll be featuring a different fashion tip/trend:

Monday, Sept. 1st:

Leggings with Boots – Find the right pair of leggings to match those perfect fall booties.

Tuesday, Sept. 2nd:

Kids’ Fall Trends – Stock your little one’s wardrobe for the coming chill.

Wednesday, Sept. 3rd:

Optical and Tech – Accessorize with trendy tablet and phone cases, as well as some stylish optical frames. We’ve got the tech treats that are as necessary to your lifestyle as your glasses!

Thursday, Sept. 4th:

Dresses and Jewelry – These two go together like PB&J.

Friday, Sept. 5th:

Activewear and Footwear – Performance gear that will go the distance!

Posted in Editor's Picks, Events, Tips & Trends | Leave a comment

Career Day feat. August’s Employee Picks

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Check out today’s hottest career looks for fall and show them who’s boss at the office! We’ve asked our employees in the know to pick their favorites to help you narrow down your top choices. Explore them now and find out how they found themselves working at BTR.

daniela

Daniela, Production Supervisor, Employee since 2011

I’ve always been interested in fashion. I studied at Lasalle College in fashion marketing and after working in retail stores, e-commerce peaked my interest. A friend told me about a job opening at BTR as a PO Admin and I jumped at the chance to get my foot in the door. From there, I moved onto the Styling department and then, more recently, I was promoted to my current post.

Check out the Vintage Career Pieces, Career Heels and Wedges, and JLS Handbags events for Daniela’s picks for accessorizing to perfection.

josh

Josh, Director of Photography and Video Production, Employee since 2009

After trying acting and modelling, photography seemed like the next natural step. I wanted to try my hand at being behind the camera instead of in front of it. I came to Montreal in 2009 with no family, friends, or work contacts of any kind. The first person I met, who happened to be from New Zealand like myself, took me out for drinks. Among his group of friends, I met someone who had invested in BTR during its humble beginnings. From there I met one of BTR’s founders, and the rest is history!

Josh is fairly active while at work (getting that perfect shot requires some agility!), so he keeps his wardrobe casual. But for the man in the office he recommends Vintage Ties and Statement Suits, Dress Shirts and more.

Alisa

Alisa, Full-Time Model, Employee since 2009

I began modelling 11 years ago when my friends encouraged me to enter the Ford Model Search in Vancouver. I entered and ended up winning! When I started at BTR, the company was very new and I was working here part-time, along with a few other models. Among the others they had coming in, they asked me to become the full-time face of the company. I of course, said yes!

Alisa has put her stamp of approval on the Silver & Co., Pashminas, and Renata Corsi European Handbags events.

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#Emmys2014

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When it comes to star-studded awards shows, social media is almost more fun than watching the main event! We get a brief glimpse at candid moments between celebrities, hair and make-up prep for a stunning red carpet appearance, and even some behind the scenes action at the actual event.

Here are some of our favorite Twitpics and Instagram uploads from Emmy 2014 winners and nominees!

Who is your favorite celebrity social media addict? Let us know in the comments below!

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Mix & Match with Not Your Daughter’s Jeans!

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Back by popular demand: Not Your Daughter’s Jeans! Featuring unique Lift Tuck Technology for a slimming effect, these jeans help lift and reshape your curves as a result of their revolutionary criss-cross panel. The panel keeps your tummy under control, making you look a full size smaller instantly!

And the best part? You can shop a myriad of styles that can be mixed and matched for any occasion! Our Five Days of Fashion stylist, Randi Kupfert of RKloset has picked out some of her favorite looks to be styled with this versatile denim.

Here’s what she had to say:

Trench, Sweater and Blouse: This is a great career look. It’s perfect to go to work in. It is sophisticated, but the metallic sweater creates a bit of edge. A trench is always a classic and chic throw on. The red blouse underneath shows a pop of bold color which is very on-trend for fall.

Untucked Blouse: By removing the trench and sweater, as well as untucking the blouse, you now have a laid back look that is still sexy.

Denim on Denim: We changed this look a couple of ways to dress it down. We paired the denim shirt with the trench coat as well as with the blouse. Denim is huge for fall. I love combining casual and career styles. Fall is all about layering it on and mixing and matching!

Oversized Sweater: Comfort meets sophistication – great to wear on a night out but also of course to the office. You can still be comfy while mixing it up with sleek pants and heels. I love the textured arms which take this up a notch from just your everyday sweatshirt.

Find your own pair of NYDJ here, and if you are 5’4” and under, find the size proportioned for you, here.

Find out more about Randi by following her on Instagram @RKloset

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