New to BTR: Hero Goods


Introducing a new and noteworthy brand sure to impress – Hero. Their environmentally conscious briefcases, wallets and travel bags look like the finest of luxury leathers, but are actually made from animal-free materials.

The embrodermic material is a breathable and hypoallergenic leather substitute that is designed to look and feel like the real thing. It’s soft to the touch, can withstand rugged use, and easy to maintain.

The person sporting these wares shows they care about future generations, as well as the world around them. Even more impressive, these stylish goods showcase fine craftsmanship and quality materials, and are right on trend. In our opinion, that definitely makes this brand heroic.

Make your man a hero this holiday and shop the collection now!

Fashion Saturdays: More Holiday Looks for BTR


It’s our second week of Fashion Saturdays and this week Gabby got glam for the holiday office party look!

Week 2: Ready for Your Holiday Office Party


You know how to dress for the daily 9 to 5, and how to dress for a night out. But what happens when those 2 worlds collide? Three words… holiday office party.

Fret no more – we’ll have you looking chic and party-ready without going over the top. Remember, even if it’s at a venue, it’s still a party with your colleagues, supervisors and bosses, so you want to keep it classy. A cocktail dress is always a safe bet, like the faux wrap Fay dress from Amelia.


We’ve paired this flattering frock with a BCBGeneration patterned clutch for a little pattern-pop.


Finally we accessorized it with a gold and jade B&B Couture statement necklace.


Finish the look with a classic black pump and you are ready to chin chin with the whole office!

Shop the look now for stress-free party flair. Happy holidays!

PayPal Holiday Contest!

Paypal holiday contest - rules

PayPal Terms:

No Purchase Necessary. Void where prohibited. Contest begins at 12:00:00 AM Eastern Standard Time (ET) on December 3, 2014 and ends 11:59:59 PM ET on December 17, 2014 (the “Promotion Period”). Open to legal residents of Canada who are the age of majority in their province or territory of residence, who are physically located and reside in Canada and who are confirmed registered members of at the time of entry (“Eligible Participant”). For Official Rules, go to

Conditions de PayPal:

Aucun achat requis. Nul où la loi l’interdit. Le concours débute à minuit heure normale de l’Est (HNE), le 3 décembre 2014 et se termine à 23 h 59 s HNE le 17 décembre 2014 (la « période de promotion »). Ouvert aux résidents légaux du Canada qui ont atteint l’âge de la majorité dans leur province ou territoire de résidence, qui sont physiquement situés et habitent au Canada et qui sont des membres enregistrés confirmés de au moment de leur participation (un « participant admissible »). Pour voir le règlement officiel, consultez

Sponsor: PayPal Pte. Ltd., 500 King St W, Suite 200, Toronto, Ontario M5V 1L9.

Happy Shopping!



‘Tis the season to be jolly and above all, generous. And that’s just what our founder and CEO, Yona Shtern, felt too. Yona wanted to thank some of our best and most loyal customers by surprising them with a special holiday surprise. Because, after all, it’s customers like these ladies who have helped our business grow and improve over time. Yona and team BTR set out to say thank you…and this is what happened.

With such priceless reactions, share the feel good video with family and friends (and use our hashtag, #BTRHolidaySurprise) to spread the cheer. And of course, keep shopping. You never know, it could be YOU next time!

Happy holidays from Team BTR!

Sweater Weather: What’s Your Style?


Sweater season has arrived! Fortunately brands are seemingly just as into sweater weather as we are, and they’re making the once chunky cold barriers chic, fashionable and ready-to-wear in a wide range of weights and materials. Here at BTR HQ, we’ve been scouring the brands to bring you the best sweaters of the season.

Here are some of our DO’s for sweater season:

1. Layer, layer, layer: one of the best things about wearing a sweater is that you can and should layer them. Whether you wear a blouse, turtleneck, tee or cami underneath, the options are boundless.

2. Timeless staples: every wardrobe needs a few classic staple sweaters. Choose a simple shape and style with a modern fit, like a crew neck or shallow V. We suggest black, a camel and a grey for multiple wear options.

3. Be colorful: just because it’s getting darker out, it doesn’t mean you wardrobe has to follow suit. Explore both bright pops of color and paler, softer shades to add interest to your ensemble!

4. Variety is the name of the game: there are SO many styles of sweaters, including pull-overs, cardigans, turtleneck, zip-up, cableknit crewneck, v-neck, cropped, oversized…basically, don’t limit yourself to just one look.

5. Different dimensions: from heavyweight or lightweight and everything in between, the modern sweater comes in a multitude of fabrics. Explore options in wool, cotton, cashmere and blends to find the one that’s just right for you.

6. Dress them up: sweaters aren’t just for lounging or brunching, they’re also great for the office, dinner out or a holiday party! You can dress them up with jewelry, pair longer ones with tights and wear them as a dress, or find one with sparkle for a fancier affair.

So time to start exploring and look forward to the chill. With this season’s fresh new crop of sweaters, it’s bound to be a successful harvest! Shop all the looks now.

Fashion Saturdays: BTR’s Getting Holiday Ready!


Gearing up for the holidays requires a whole lot of planning. Between the gift shopping, vacation planning and arranging your family time, who has time to figure out what to wear? We here at BTR feel the same way! So we’ve picked 3 hardworking and deserving BTR employees to fully makeover with holiday appropriate attire. For the next 3 Fridays, we’ll be dressing them up in our picks for the 3 holiday looks that YOU can then shop over the weekend, right from our blog post.

Week 1: Ladies Who Brunch


Holiday celebrations take on all forms and holiday brunching is one of our favorites. If you’re going to go black, keep it to your bottom half, like the black Lyss Loo leggings Samantha has on.


For you top half, think playful prints. Check out the one Samantha is wearing from Lyss Loo. The pattern is flattering and fun, without being over the top. And get that pop of color with a rich, deep cardi, also from Lyss Loo.



And now for the finishing touch, accessorize with a timeless and simple pendant necklace, like the XCrystal one Samantha’s wearing, and with a classic riding boot. We love this pair from Sergio Bari. If riding boots are not your thing, you can’t go wrong with a simple black bootie. Holiday outfit #1… done!



Get holiday ready just like Samantha and shop her look now!

Team BTR Feels Thankful


‘Tis the season to be jolly for sure, but it’s also the time of year when we take time to reflect upon what we are thankful for. With our hectic work days and whizz-by weekends, it’s not often we take that time to really think about the year that’s coming to a close. For Canadians, Thanksgiving is celebrated in October, but American Thanksgiving is here and we’ve decided to celebrate it as well by coming up with a list of what we, at the BTR Montreal office are thankful for this year:

1. The launch of BTR’s android app so everyone can enjoy BTR on the go.

2. BTR’s Thursday holiday mixers.

3. Getting through emails and clearing our inboxes by end of day.

4. Erasable multi-color pens.

5. Living in a city that knows how to handle the snow, ice and frosty chill.

6. Coffee in all of its java glory.

7. A variety of lunch time options that DELIVER to the office (so that we don’t have to brave the cold).

8. Black Friday sales coming early, as in tomorrow! And these sales will go right through to Cyber Monday.

So get your fingers ready, because with sales this hot you’re sure to get a little click (or swipe) crazy. Happy shopping and happy savings!

And of course, to all of our American customers HAPPY THANKSGIVING!

P.S. Let us know what you’re thankful for this time of year by leaving a comment below!

PayPal Holiday Cash Back


Terms & Conditions

Receive 5% cash back on your second purchase and each purchase thereafter starting November 24 through December 2, 2014 (excluding tax and shipping), when you register for the Holiday cash-back promotion and, make a first purchase from any participating Canada or U.S. merchant using PayPal as the sole payment method (“Offer”). Offer begins on November 24, 2014 at 12:00:01am PT and ends December 2, 2014 at 11:59:59 PT (“Offer Period”).

In order to receive this Offer you must: 1) create or have a Canadian PayPal account in good standing, 2) receive an email directly from PayPal inviting you to participate in the Offer OR view a banner or marketing message on the PayPal site, 3) register for PayPal cash back rewards, when prompted to do so, using your PayPal primary email address or the email address that you will use to open a Canadian PayPal account, and 4) complete a qualifying purchase during the Offer Period using PayPal. Your second purchase, and each purchase you make thereafter during the Offer Period, will qualify for the Offer. The maximum amount of cash back under this Offer is limited to $20.00 CAD per purchase, and a maximum amount of $200.00 CAD per PayPal account for the entire Offer Period. The cash back will be transferred into your PayPal account approximately one month after the promotion period based upon your transaction dates, so long as your account is in good standing at the time of transfer. You will receive an email once the money has been put into your account.

Excluded transactions from this Offer include, but are not limited to the following: pre-orders, gift certificate payments, gift card purchases, automatic and/or recurring payments that you have scheduled, and any payments made when you are not logged into your PayPal account. If the payment for any purchase is refunded or cancelled at any time, you are not eligible for the Offer. If the payment is refunded after you receive the cash back, PayPal will deduct the cash back amount from your account.

PayPal reserves the right to cancel, suspend or modify part of, or this entire Offer, at any time without notice, for any reason in its sole discretion. This Offer cannot be resold, transferred or combined with any other Offer.


Modalités & conditions

Recevez une remise en argent de 5 % sur votre second achat et tout achat conséquent, à partir du 24 novembre jusqu’au 2 décembre 2014 (excluant les taxes et l’expédition), lorsque vous vous inscrivez à la promotion de remise en argent des Fêtes et effectuez votre premier achat auprès d’un marchand américain ou canadien participant en utilisant PayPal comme votre seul mode de paiement (« Offre »). L’Offre commence le 24 novembre 2014 à minuit, heure du Pacifique, et se termine le 2 décembre 2014 à 23h59 et 59 secondes, heure du Pacifique (« Période de l’Offre »).

Afin de recevoir cette Offre, vous devez : 1) créer ou avoir un compte PayPal canadien en règle, 2) recevoir un courriel directement de PayPal vous invitant à participer à l’Offre OU voir un bandeau ou message publicitaire sur le site de PayPal, 3) vous inscrire à la promotion de remise en argent de PayPal, lorsqu’on vous le demande, en utilisant votre adresse de courriel principale PayPal ou celle que vous allez utiliser pour ouvrir un compte PayPal canadien, et 4) effectuer un achat admissible en utilisant PayPal durant la Période de l’Offre. Votre second achat et chaque achat conséquent effectué durant la Période de l’Offre, seront considérés comme admissibles à l’Offre. Le montant maximal de remise en argent en vertu de cette Offre est limité à 20,00 $ CAD par achat avec un montant maximal de 200,00 $ CAD par compte PayPal pendant la Période totale de l’Offre. La remise en argent sera transférée sur votre compte PayPal un mois après la période de la promotion selon les dates des transactions, à condition que votre compte soit toujours en règle au moment du transfert. Vous recevrez un courriel une fois l’argent transféré sur votre compte.

Les transactions suivantes, sans s’y limiter, sont exclues de cette Offre : précommandes, les paiements de certificats-cadeaux, achats de cartes-cadeaux, les paiements automatiques et/ou récurrents que vous avez programmés et les paiements effectués lorsque vous n’êtes pas connecté à votre compte PayPal. Si le paiement d’un achat est remboursé ou annulé en tout temps, vous n’êtes pas admissible à cette Offre. Si le paiement est remboursé après réception de la remise en argent, PayPal soustraira le montant de remise en argent de votre compte PayPal.


The Trends We Just Can’t Stop Talking ABOOT

While we may not be overly thrilled that the cold weather is back, we do have to admit that fall and winter come with a silver lining… BOOT SEASON. And if your shoe closets are anything like ours, we mean business when it comes to boots. So let us help you zero in on the most coveted trends, so you can step out in style.

Over-the-Knee: High boots always add a dramatic flair to an outfit. Wear them with a short skirt or leggings for some head-turning style. Oh, and they make those legs of yours look miles long.

Moto/Biker: There’s never an occasion where fusing comfort and fashion isn’t a winning trend. The moto boot is perfect for work, the bar, the dancefloor, and brunch the next day. With added details such as buckles or studs, they also give you some edge.

Riding Boot: The riding boot is the perfect combination of over-the knee-boot and the moto. Classic and sleek, this trend is uber versatile. Like the moto, they usually have a buckle, but more like the knee-high, they are structured and clean looking. Wear them with almost anything and all we have to say is, Giddy Up!

Booties: When it comes to looking chic, nothing adds a bit of glam like a fashionable pair of booties. Whether you prefer a more classic pair, or ones to stop the show, there’s a bootie for you. Flat booties, heeled booties, wedge booties and more, you may just want to add a few of these to your cold weather wardrobe.

Stacked Heels: The stacked heel is beloved for adding a little bit of height – without the pain. Think of them as the bootie’s more casual, could be edgier cousin. They too go with every look and work for both day and night.

So now that you’re in the know, shop the hottest trends and even better prices in BTR’s vast variety of boot events. What are you waiting for? Go fast! Before these deals step off the screen.

What to Buy for the Impossible Gift Recipient

We all have someone for whom each year we battle with finding the perfect gift. Whether it’s the person who has everything or someone annoyingly picky, you know what we mean! Although the act of gift giving is mostly pleasant and fun, it can become a chore if you are stumped for what to buy.

So let us help inspire you to make gift giving as much fun as gift receiving! We’ve broken it down to provide you with some stellar ideas for everyone on your list… picky or not!

The Teen:
Somewhere between child and adult, the teen can be a particular challenge. Think about their interests and shop with them in mind. Best bets are music, tech or something more pampering like bath and body products. A cozy robe, slippers or PJs can also be a sure bet.

The Person Who Has Everything:
The easy go-to for the person who has everything is a knick-knack, but instead, try a consumable. We mean edible gifts, stationary, luxe toiletries, gourmet cooking oils. Anything they would regularly use and need to re-purchase.

The Boss:
When shopping for your boss, you’re caught between the fine line of simple and generic or too personal and suck-up. Try something that they will relate to on a personal level, but that is also current and trendy. Think funky accessories, luxurious spa products, fun kitchen tools, or, if all else fails, something nice for their desk.

The In-Laws:
Shopping for someone else’s parents is always tricky. You certainly don’t want to go over the top, but also don’t want to look cheap! We suggest giving the gift of comfort. Think a high-quality throw, cozy slippers or nice tea or coffee and mugs.

Explore BTR for all of the above and start checking off that list.

Happy shopping!