Pin to Win: #TheWinningRecipe

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Do you have #TheWinningRecipe?

We’ve teamed up with Chef Anthony Elman from Iron Chef America to bring you a culinary surprise! Enter our Pinterest contest to win $750 worth of kitchen must-haves!

The steps to enter are simple:

1) Click here and enter your email and Pinterest username.

2) Create a board titled “My Favorite Long Weekend Recipes

3) Pin your best recipes for hot summer days

4) Our celebrity chef will pick his favorite!

Contest ends May 25th, midnight ET.

But who is Chef Anthony Elman? He is the marketing mastermind behind the Iron Chef Cuisine Meal Kits, as well as a classically trained chef. We were lucky enough to ask him a few questions on summer entertaining:

1) What are your 5 favorite kitchen/cooking tools? The ones that you couldn’t live without?

A gigantic wood cutting board

Knives, knives and more knives!

Tongs

Wooden spoons

A Japanese mandoline

2) The season of long weekends has officially begun! What is your number 1 summer main dish? Easy to make, of course!

During the summer season you can pick up zucchini blossoms at your local Farmer’s Market. I stuff them with sautéed mushrooms, onions and ricotta. Then, I dredge them in a bath with egg, flour and panko bread crumbs and seasoning.

3) Long live the BBQ! Describe your perfect burger. How would you grill it and what would you put on it?

The perfect burger would consist of medium ground sirloin.

Grate the onion using a fairly fine grater, so you get the juice of the onion.

Mix salt and pepper and a dash of Worchester sauce.

Form into 8 ounce patties.

Place patties in the fridge to chill and get formed, fire up the grill and away you go!

My burgers have a toasted bun, spicy mayo, grilled onion and mushrooms, and a dollop of guacamole. Squish and enjoy!

4) How do you make sure that you’ve cooked the perfect Medium, Medium Rare, and/or Well-Done steak on the BBQ? Do you have a particular method for each temperature?

Touch your thumb and forefinger together and press on the fleshy part below your thumb – it should feel soft to the touch with your other forefinger and a little bouncy. This is how a rare steak feels.

Touch your thumb and middle finger together and press on the fleshy part below your thumb – there’s some give and it’s springy to the touch. A medium steak will feel the same.

Touch your thumb and little finger together and press on the fleshy part below your thumb – there’s no give and it’s quite firm. This is what a well-done steak feels like.

Check out this link for photos.

5) What should you keep stocked in your pantry (or fridge) during the summer at all times?

Fresh berries, peaches, coconut milk, fresh herbs, coriander, rosemary, thyme, scallions, and of course the Iron Chef America Cuisine Solutions.

6) What is your process when you plan a menu for entertaining? How do you decide what to prepare? Do you have a rule of thumb on how much to make?

My general rule of thumb is to cook much more than you need, people can go home with doggie bags. When planning any menu, try and see a canvas and what you need to complete your master piece. Grab a cook book with lots of pictures or Google images of meals you would like to create, get a visual and start your journey.

Farmer’s markets are amazing for inspiration and a great way to spend a Sunday morning.

7) What would your summer party menu look like for a party of 10 people or more?

Stuffed Zucchini Blossoms

Summer mixed green Asian salad

Guacamole

Crisp Asparagus

Grilled Peppers and Mushrooms

New York Strip Sliced

Jumbo Grilled Shrimp

Sesame Crusted Salmon

Roasted fingerling potatoes with rosemary and smoked paprika

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Stylist’s Corner: Resortwear

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With summer weather upon us, a trip to the pool or beach is quickly approaching. We’ve created 2 looks perfect for a beach vacation or poolside lounging.

Our first look is a Palazzo style pant that provides some coverage while still keeping you cool in the heat. The exotic print is fashion-forward, adding just a touch of glamour to your bathing attire.

Our second look is a cover-up to keep you looking fresh and chic. Don’t be afraid to take this look to the next level by pairing it with matching gold cuffs and a pair of sunglasses.

Shop these styles and more on Sunday May 18th in our Designer Resortwear sale.

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BTR Model Search – Will it Be You?

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Always dreamed of becoming a model? Do you think you have what it takes to be the next face of BTR? Well, it’s time to find out!

Apply now to the BTR Model Search for your chance to secure a one year modelling contract with a $5000 pre-paid credit card signing bonus!

The steps are simple:

1) Fill out the application form in its entirety, including the six required images

2) Wait for your submission to be accepted

3) View your profile on the “View Submissions” page

4) Share, share, share! Ask your friends and family to click the little heart under your name to vote for you. The two people with the most votes secure themselves a place in the top 25!

Become a part of our fast-paced, innovative and most of all, fun environment at Beyond the Rack!

Will it be you?

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Celebrate #NationalDenimDay with Us!

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Today, BTR is celebrating National Denim Day along with the CURE Foundation! CURE has raised over $25 million dollars since its inception to fund breast cancer research, education, and awareness. For almost 20 years, thousands of people across Canada have been wearing denim and donating to support their great cause.

BTR has joined in on the action and will be donating a portion of the proceeds from today’s denim events to the CURE Foundation to support them in their efforts. This year alone, nearly 24,000 women will be diagnosed with breast cancer. Buy a new pair of jeans and help us ensure that not one life is lost due to lack of funding.

Check out our Rock LA and Cello Jeans events for all your denim needs, and tag #NationalDenimDay in your posts, photos, tweets, and updates to help spread the word!

Find out more about the CURE Foundation’s National Denim Day here.

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Rockin’ Baby Slings – Maternity Day at BTR

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First time ever on BTR – Maternity Day! Today we’re featuring apparel and lingerie for the mom-to-be, baby accessories, and more.

Check out Rockin’ Baby, known for its stylish, high-quality baby slings and pouches. They’re a company with a conscience. For every sling sold, they donate a new one to a Haitian mother in need, while educating her on the importance it holds in her baby’s life. A sling makes it easier to love, nurture and breastfeed her baby, and also keeps her arms free for gathering food and water.

By purchasing a Rockin’ Baby sling, you are impacting another mother’s life in a huge way. Babies will be healthier, happier, and will begin their life in a more fulfilled and optimistic way. From you, to them, Mother to Mother.

Here’s a video of their very first Haitian Sling Drop:

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Stylist’s Corner: Summer Looks for Him

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It’s time for Stylist’s Corner, with Scott!

This week’s feature is all about summer styles for men. We’ve created 2 looks to keep you stylish from day to night.

The look on the left keeps it casual while keeping you cool in the heat. Tropical prints are not only on-trend this season, their fun and quirky too. Add a pair of classic Ray-Bans, leather bracelets, and a chunky watch to accessorize.

On the right, we’ve styled the perfect look for a hot summer night. The printed short sleeved shirt keeps it dressy, but won’t have you breaking a sweat. A pair of aviators, a stylish and airy hat, and Ked-inspired shoes complete this effortless style.

Shirts: PX Clothing, event live at 9am ET on Sunday May 11th.

Hat: Greg Norman, event live at 12pm ET on Monday May 12th.

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Voda Swim: As Seen on CBS’ The Couch

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Summer days in the sun are right around the corner. Now’s the time to get a brand new swimsuit that is both flattering, comfortable, and affordable.

Today on CBS’ The Couch, BTR is featuring bikinis and tankinis from Voda Swim. Voda Swim is a new concept in swimsuit design. What sets them apart from the competition is their patent pending Envy Push Up bikini/tankini top created by international model Yulia.

Create your dream shape in this incredible bikini top. It has no wires, it increases your bust by 1 to 2 cup sizes AND it provides amazing cleavage, lift and support.

Made with XtraLife Lycra fiber that resists chlorine and other pool chemicals 5-10 times longer than regular elastane, allowing garments to keep their shape and remain beautiful.

Forget conventional swimwear! Check out our Voda Swim event now! Get the entire look, both top and bottom, for under $100! Pictured are tankini tops for $29.99 and adjustable bottoms for only $19.99!

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Mother’s Day Scavenger Hunt Winners + Promo Code

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Congratulations Amanda, Andrea, and Kris. We hope that you or your mother enjoys the day of pampering!

We wish that we could have given everyone a day at the spa, but those who didn’t win can use our 20% off WaySpa promo code: BTRMDAY20, valid from May 6th – 12th.

Thank you to everyone who participated!

Posted in Contests, Editor's Picks | 1 Comment

Win a $200 Spa Gift Card – Mother’s Day Scavenger Hunt

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Win one of three gift certificates valued at $200 for a day at the spa – just in time for Mother’s Day!

Your mom is one of the most important people in your life, so why don’t you show her how much you care by taking part in our Mother’s Day scavenger hunt?

We’ve partnered with WaySpa to give your mom the best Mother’s Day ever! WaySpa is an online spa marketplace where you can find great deals on spas worldwide. No matter where you live, you’ll be able to find a spa accepting WaySpa gift cards.

We’ve hidden tranquil spa treatment images in three of today’s events. All you have to do is find them, and then e-mail a screen cap to us! Look for the first image in one of our 9am ET events, the second in a 12pm ET event, and the last in a 5pm ET event. Don’t worry, even if you miss a start time, the events are live all day. Decipher the riddles below to figure out in which events the images are hidden!

Riddle #1: Event starting at 9am ET:

Marilyn Monroe, Angelina Jolie and Scarlett Johansson.

You would think that they all tell time with sand.

You will find the right structure in this event.


Riddle #2: Event starting at 12pm ET:

All that glitters is not gold.

If there is a werewolf lurking, these items come in handy.

This event is sure to put a sparkle in mom’s eyes.

Riddle #3: Event starting at 5pm ET:

These items are hot-headed, but they are all steam and no bite.

They leave the biting and the chewing to you.

This event features items that will take your food, but will never leave you hungry.

Once you have found all three spa treatment images, take a screen shot of each (instructions below), or let us know which event and page you found them on. E-mail btrblog@beyondtherack.com with the info. We are giving away three $200 gift cards. Winners will be chosen at random.

Contest closes at 11:59pm May 5th, ET.

How to take a screenshot:

Windows:

1)

Press PrtScn to copy your screen onto your clipboard.

Paste into Microsoft Paint and save.

2)

Use the Snipping Tool

Mac:

Hold down command and shift, and then press 3. The screenshot has now been saved to your desktop.

Posted in Contests, Editor's Picks | 5 Comments

Stylist’s Corner: Crop Tops

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Our stylist, Scott McLean, is back again with a brand new trend:

Crop tops are hot, hot, hot, this season. Although this “it” top might be on the small size, it’s definitely big on style! So the real question is, how do you wear this new fashion star? That’s where I can help. I’m going to show you four different types of crop tops, as well as how to wear them.

Our first design is a flirty and loose cropped top. A floral print is just what you need for spring and summer. Pair it with white or blue skinny jeans and sandals.

The second top is a charcoal and black stripped crop top/bustier combo. It’s a street style inspired look. Complete your ensemble with a high-waisted skirt or shorts, and you’ll be ready for a night on the town!

Our third top is a black and white short cropped top. The geometric pattern and sheer cut-outs give it a fashion-forward and bold look. Try wearing it with a form-fitting skirt as well as stilettos with a thick ankle strap. You’ll be fashionably fierce!

Our last look is a dressy or casual transitional look that you can wear from day to night. It is an unstructured crop top, making it appropriate for daytime, but has flat studs which takes it into the evening. Take the look further with preppy white shorts, or textured leggings.

You can grab all of these tops and more from out St. Croix Tanks sale on Sunday, May 4th at 9am ET.

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