Liza Anderson, founder and President of Anderson Group Public Relations, is one of Hollywood’s hottest celebrity publicists. She represents a diverse spectrum of celebrity clients ranging from Eva Longoria, Terry Crews and Cary Elwes to Neil Strauss and The Most Interesting Man in the World. She pushes the creative envelope and that has made Anderson Group one of the most prominent and successful PR firms in the industry.
Liza knows that it’s crucial for her clients to make a good first impression, and today she is sharing her expertise so you too can nail it. Check out what she has to say about dressing for red-carpet events, job interviews, and celebrity style.
1) Becoming a hot publicist in Hollywood is definitely many girls ‘dream job’. How did you get involved in Public Relations and begin working with so many celebrity clients?
I got involved in PR in college interning at different PR agencies, while I was taking classes in school. I loved everything about publicity. For me, working in publicity was exciting, inspiring, and didn’t feel like a job at all. I couldn’t believe I got paid to show up at work every day. I always loved film and television and enjoyed being around actors. It’s such a creative environment and people in my business are happy, which I also find inspiring. And now that I own my own business, I go into the office every day and each day is different. I never know what sort of adventure lies ahead, and for me, that’s a great way to live. I began working with celebrities when I interned and worked at a company called BWR. At the time, they represented huge TV and film stars. I started off as an assistant answering phones and before I knew it, I had my own clients and was working as a full time publicist.
2) You are one of the hottest publicists in Hollywood, representing a number of A-list stars including, Eva Longoria, Nia Long, Candace Cameron. You attend many high profile red-carpet events with your clients – How do you decide to dress for these type of soirees? What do you usually wear?
I am always running around looking for the perfect outfit for premieres, red carpet events, and award shows. My closet is overflowing with dresses, gowns, and lots of fluffy fun pieces. I am very into buying timeless, classic pieces that I can easily mix and match with other pieces in my closet. For example, I have a gorgeous long black skirt that is belted at the waist that I have had for years. It’s tight but flowing at the ends. It goes with so many different types of tops, so I can dress it up or down depending on the event. I can add color with a great white lace top, make it sexy and sassy with a red halter top, or classic and elegant with a long sleeve silk sweater/blouse. I am all about versatility, simplicity, and practicality. I also tend to choose pieces that are comfortable. I do a lot of running around on the carpet at events so I need to be able to move, and I usually have to sit through long award shows. There is nothing worse than being in an outfit where you look good but you just can’t breathe, or you can’t bend over to fix your client’s gown.
3) With offices in both Los Angeles and New York City, you must hold many interviews with graduates who are dying to work for you. As a seasoned interviewer, what would you suggest interviewees to wear to an interview and more importantly, what not to wear?
I do look at what my potential employees wear when they come into my office because they are a reflection of me, my existing employees, the company, and most importantly, they are an extension of my clients. I don’t expect anyone to come into my office wearing expensive, designer clothes because we are all working hard for our money. I suggest wearing simple, tailored, fashionable outfits that fit. Fit is key. I think stylish and realistic is the way to go. My motto is, “If you wear the item to the beach or to a nightclub, you shouldn’t wear it to the office.” I am a big fan of jeans as long as you can dress them up well, with a fitted blazer and nice shoes. I also love a classic all-black outfit. You can never go wrong with black jeans and muted accessories.
4) On your down-time, what do you like to wear? What are three non-fashion related items can’t you live without?
On my down time, I live in “Beyond Yoga” leggings in every color known to man and Forever 21 t-shirts and tank tops. I love to be comfortable, cozy but also street chic too. I also live in soft sweats like Aviator Nation. I love these brands because they make you feel like you are wearing nothing. Three non-fashion related items I can’t live without are: my Audible.com app (I am always listening to books I order on Amazon), Tetley (my 4-lb terrier/sidekick), and a light foundation for my face with a strong SPF.
5) Which celebrity’s style do you admire most and why?
I admire Angelina Jolie. She is always understated, elegant and sexy without trying too hard. She only dresses up when she has to for an event and she always looks stunning, without overdoing it. She wears her clothes; the clothes don’t wear her. And when she is not an event being photographed, she always looks feminine, comfortable and beautiful—and makes it all look so effortless. January Jones is also another favorite. She’s always fashion-forward and isn’t shy when it comes to experimenting with fashion. An expert of layering pieces and mixing silhouettes, she manages to always look so polished whether she’s on or off the red carpet.
To find out more about Liza and Anderson Group PR, click here.