Fashion-Forward Looks for Working Moms


Between meetings, messy meals, deadlines and temper tantrums, working moms have a lot on their plates. We sat down with one of our star buyers, Jenn Feiden, to ask her how she manages to look fabulous and chic while juggling a career and a high energy toddler.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Jenn is wearing the Angela Sleeveless Jacket from RD International, and classic Louboutins. Grayson is wearing a five pocket blazer, and a button-down shirt, both by Andy & Evan.

Q: How do you stay fashion-forward while juggling a 1½ year old?

A: Working in the fashion industry, it’s very important for me to stay on-trend. That being said, it can be challenging with a toddler. My son, Grayson, is quite mobile now and as a result I am constantly chasing after him. When getting dressed I try to choose items that are chic yet comfortable, and as stain resistant as possible! I’m loving the sporty chic trend right now because I can still look hip while wearing my air max sneakers with a structured dress or jumper. Don’t get me wrong, I love rocking my heels every so often but those go in my bag to put on after dropping my son off at daycare.

Q: Any fashion Do’s or Don’ts for a working mom?

A: When it comes to working, the word “DON’T” doesn’t really exist in my vocabulary, and that includes my wardrobe. Being a mom I try to avoid any “Britney” moments by making sure I tweak my outfits a little. For example, in the past if I were wearing a backless top I would go braless but now I choose to wear a bandeau or lace cami to make sure I don’t have any compromising situations while lugging my baby around. Another thing I try and keep in mind is color. White and pastels are trending now, and as always, I want to stay current. These colors are obviously not ideal when you have a toddler who enjoys throwing his food more than eating it, so as a solution I make sure to pair my outfits with layers to act as a shield for my easily stained outfit. An over-sized scarf or blazer are great pieces to help this situation.

Q: Do you follow the same fashion regime for your son?

A: As much as I would love to have my son decked out head-to-toe, it does at times become challenging with his new found interest in touching and grabbing everything in sight! That being said, I would recommend to all fellow fashionista moms out there to just let go! Yes, they can still have a little trend in there – a pair of tapered sweat pants and a cute graphic tee or hoodie, but trying to make your son (or daughter) as put-together as those babies in magazine ads is asking for an unhappy baby, and not to mention an unhappy wallet! Baby clothes can get expensive, so knowing that at least a third of it will be going in the trash as your baby quickly outgrows those designer duds, you might want to rethink investing in couture items just yet. There are many chic yet affordable options out there. My favorite spots are H&M, Old Navy, and of course, Beyond the Rack!

Contest: Win Advance Screening Movie Pass for The Age of Adaline


What’s your favorite timeless beauty look?

Enter to win The Age of Adaline advance screening movie passes as well a chance to win a $100 BTR gift card:

How to enter:

Email us at with your favorite Adaline timeless beauty look, as well as the city you would like to win the passes for.

30 double passes to be won for each of the following locations:

Victoria – SilverCity Victoria Cinemas

Vancouver – Scotiabank Theatre Vancouver

Edmonton – Cineplex Odeon South Edmonton Cinemas

Calgary – Cineplex Odeon Eau Claire Market Cinemas

Winnipeg – Cineplex Odeon McGillivray

Toronto – Silvercity Yonge & Eglington Cinemas

Ottawa – SilverCity Gloucester Cinemas

Halifax – Cineplex Cinemas Parklane

Advance Screening Date & Time: Thursday, April 23rd @ 7pm

Winners will be selected at random on April 17th and emailed a PIN CODE to redeem their tickets, which can then be printed, or scanned from any mobile device. One entry per email address. In addition, one lucky winner will be selected at random to receive a $100 BTR shopping card.

Contest open to Canadian residents only.

Product Spotlight: Lug Life

Go places in style with the hottest accessories from Lug Life. More than just luggage, Lug Life offers innovative solutions for the modern, fast-paced lifestyle. Check out a few of a few of our favorite finds.

flutter product spotlight

Flutter Mini Crossbody Bag

Available in Lug Life’s characteristic rainbow of hues, the Flutter Mini-Crossbody Bag is perfect for people on the go. Along with its lightweight and water resistant material, this bag boasts soft-lined accessories pockets to protect your smartphone and sunnies from unsightly scratches. Additionally, this must-have bag features a D-ring for your keys, adjustable shoulder strap, and hidden water bottle holder, making it perfect for active lifestyles.

tackle box

Tackle Box Lunch Tote

Save money on takeout and B.Y.O.Lunch! Stylish yet functional, the Tackle Box Lunch Tote is perfect for transporting all your favorite snacks. In addition to its lightweight, water-resistant fabric and and easy to clean interior, this tote also features an adjustable strap, and its wide mouth zip opening makes it perfect for easy packing and unpacking.


Flapper Jewelry Hanger

The Flapper Jewelry Hanger is ideal for glamour on the go. Its water-repellent fabric and clear zip pockets for easy viewing, featuring ring-holders as well as individual mesh compartments for holding earrings making it the ultimate jewelry storage for at-home or on the road. Additionally, its detachable bottom half makes it easy to customize your storage preferences.

Life life in color! What are your favorite Lug Life accessories? Let us know in the comments below!

Hoppy Spring Holidays!


Whether you’re painting eggs with the family or looking fabulous in your Sunday best, BTR is wishing you a wonderful Easter weekend.

Check out today’s events for some sunny spring-spiration, from the hottest fashion finds to Pinterest-worthy home décor. And treat your little ones to an array of charming apparel and fun toys that will make them hop for joy!

What’s your spring holiday inspiration? Let us know in the comments below!

Coachella Inspired Festival Fashion


Get festival ready with the hottest Coachella-inspired looks! It’s all about contrasting textures, colors, and patterns, so have fun and layer up your look!

festival ready

Matching is passé! Mix it up with unexpected color pairings and mismatched prints for a boho-chic look that pushes the envelope. Spice up your cutoff shorts with a lace crop top and a colorful kimono, like this floral fringed-style.


Accent your look the unexpected – the right jewelry can take your look to the next level. Choose unique treasures such as this ankle chain from Laurel Canyon.


And complete the look while protecting your peepers with cutting-edge eyewear from Quay. We’re in love with these heart shaped frames!

What’s your festival inspiration? Let us know in the comments below!

Instagram Contest: Selfie Sunday


Selfie Sundays are taking the world by storm! Get in on the fun and post yours for the chance to win up to $500 in BTR credit! Simply follow the steps below to enter:

How to Enter

• Post a picture on Instagram of your own #Selfie

• Include the hashtag #BTRSelfieSunday in the caption of your picture

• Tag & Follow @beyondtherack on Instagram


• The first prize winner will receive $500 in Beyond the Rack credit. 2nd prize will receive $200 in BTR credit. 3rd prize will receive $100 BTR credit.

• We will award the winner on: Wednesday April 1st 2015. Prize is non-transferable.

• No substitutions or cash redemption.


• Winners will be notified through Instagram’s comment feature, and will be required to email

What are you waiting for? Start snapping, have fun, and show us your #best side!

Weekend Style Guide: Look Hampton Chic


Get the fabulous yacht club look of your dreams with cues from the best of Hamptons’ style.

hamptons style

Choose preppy designs with nautical colors and knotted accents, such as this striped dress paired with this crystal embellished knot-detail bracelet. Choose a casual cotton monochrome scarf, as well as a neutral shoe such as these Franco Sarto wedges for a polished yet carefree look. And throw on a a chic trench, such as this bold red Via Spiga steal to brave any seaside chill.

And dress up the little ones in adorable designs from U.S. Polo Association for a preppy, casual look that’s totally kid friendly. Look for versatile sets or charming one-piece dresses.

kids u.s. polo assn.

girls u.s. polo assn.

Shape Up with Spanx!


Step into state of the art shapewear to get the curves you crave. These ultra-flattering styles are like real-life Photoshop for your body, offering a smooth silhouette and enhancing your figure in all the right places.

Look for showstopping swimwear in an array of punchy prints and bold, vibrant colors. Get sporty with full support in activewear, and start any outfit with the right foundation with shaping intimates in a variety of sleek styles in classic as well as full-figured sizing.

Tell us about your favorite sidekick! What are your favorite Spanx essentials?

Shop to Win: Cinderella Style


Let BTR be your fairy godmother and be the belle of the ball! Shop any of our Cinderella events today marked with the glass slipper stamp for a chance to win this gorgeous pair of 1/2 CT diamond studs.


Get the Fairy Tale Style

Not just for kids anymore, hopeless romantics of any age would covet these cutting-edge looks that combine timeless glamour with white-hot attitude:


Look for dazzling dresses like this pale blue accordion pleated gown by Mignon. Add the perfect finishing touch to your look with delicate jewelry featuring pearls, diamonds, and crystals. We love the look of this stunning diamond bracelet. Pair with an elegant platinum Longchamp clutch to carry all your essentials. And of course, Cinderella’s story wouldn’t be complete without her iconic glass slippers. Steal the show with these sparkling red-soled Louboutins for an updated twist on the classic look.

Contest ends in 24 hours. Winner will be contacted by email after events have ended. Open to shoppers in Canada and United States only.

What are your fairy tale beauty secrets? Let us know in the comments below!

Indie Fashion Trends: Matt & Nat and Miz Mooz

Think outside the fashion box for a unique, cutting edge look. Stay ahead of the trends and check out these innovative materials and ethical designs from Matt & Nat and Miz Mooz to jump start your style.



Matt & Nat is a vegan line designed in Montreal since 1995, and now a well-loved brand that can be spotted in Canada, the United States, the UK, Japan, Germany and Australia. Their motto “live beautifully” inspires an appreciation of the humanity, creativity and positivity found in all of us. Their chic handbags and accessories are inspired by the textures and hues of nature, and do not use leather or any other animal-based materials in their designs. Each season, they explore new innovative ways to remain sustainable and eco-friendly, and over the years, they’ve made magic happen with materials such as recycled nylons and cardboard, as well as sustainable rubber and cork. Since 2007, the linings inside all Matt & Nat bags have been made out of 100% recycled plastic bottles. Some great brand ambassadors of M&N have included Nathalie Portman, Olivia Wilde, Charlize Theron, and Emily Deschanel. Carry all your essentials in ethical accessories such as this delicate peach tote, add an edgy touch with this zipper-accented laptop bag, and express your need for green with this trendy wallet. Add the perfect finishing touch to your favorite dress or jeans with this faux leather belt.


miz mooz

From the beginning, Miz Mooz has been committed to the principle that fashion and comfort can happily coexist, with designs expressing the ultimate fusion of form and function. With this sensibility it’s easy to spot a Miz Mooz shoe, just look for chic vintage styling, hand finished leather, and unique and unexpected detailing. Like so many indie companies and rock bands, Miz Mooz was started in a New York City basement. They’ve come a long way since those early days in 2001, but they’re still proud to call NYC home. Treat your toes to fabulous designs such as these ladylike pink sandal pumps, a classic open toe T-strap, or these boss boots with side button embellishments.