Back to School with BTR – Fall Picks Featured on Good Day LA

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Head back to school this fall in high style! Check out the looks featured this morning on Good Day LA, and shop them all now by looking for the Good Day LA stamp.

If you’re heading back to college, strike just the right note in something plaid – like the dress featured in Fall Prints by Primi event. And if plaid is not your thing, you’ll find a vast variety of other cute styles to choose from. Accessorize with a chic Leather Jacket to finish off your look (event launching at noon ET).

For high school students, we featured distressed gray skinny jeans and a rocking top. To complete the look, find a roomy messenger style bag in the Matt & Nat event – bags that are both functional and beautiful!

When it comes to elementary school, your child may not be thinking about clothing, but they’ll still appreciate some style. Stock up on essentials like jeans, t-shirts and more in the Rugged Bear and Weatherproof, American Hawk and more events. For your little princess, check out ultra-cute scholastic styles in the Penelope Mack and RMLA event, launching at noon ET.

Shop now for these great ensembles and so many more.

Posted in Editor's Picks, Events, Good Day LA, Tips & Trends | 1 Comment

#BTRmakeover Winner

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Congratulations Monica! Your style transformation awaits!

Monica has her sister-in-law Paula to thank for this amazing opportunity.

Check back on Aug. 15th when we reveal Monica’s stunning makeover!

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Employee Fall Picks and Pricing – You Pay What We Pay

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Fall is just around the corner and at BTR, we’ve already begun scouting the trendiest fall fashions for women, men, and kids! Not to brag or anything, but the BTR head office boasts some seriously fashionable people. This month we’re featuring employees that know just what to wear for the upcoming chill.

As an added bonus, this weekend only, you pay what we pay! We’re featuring employee pricing for all weekend long – just look for the stamp on the banner!

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Alana, Buyer for Outerwear and Jewelry

You’ll always see me in a leather jacket in the fall. I keep my wardrobe simple and basic with jeans and t-shirts on most days, and on the colder days, I love oversized sweaters. I top everything off with fur – either a fur collar or vest. A friend once described me perfectly by saying that I’m all for “clean lines, and modern simplistic grunge”.

Find everything Alana approved in our Leather Jackets for Every Occasion, Silver & Co., and Designer Outerwear events.

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Jenn, Senior Buyer for Luxury, Intimates, and Beauty

I generally like wearing basic pieces like a good high-waisted black harem pant and tucked-in tank. I accessorize with a statement belt, and I particularly love my vintage Hermes one! I usually finish the whole look off with a great motorcycle boot or Western bootie, and a red lip for pizazz.

For the coming season, I’m seeing a lot of color in bags. I’m loving Prada Fall/Winter bags. Their Saffiano cobalt blue with red lining is killer. Celine is also featuring popping colors like bright orange that really make a statement.

Check out the MICHAEL Michael Kors and Kate Spade, Adhesion Vegan and Leather Handbags, Our Favorite Beauty Products, and Limited Edition Vintage events for Jenn’s favorite products!

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Courtney, Senior Buyer for Infants, Juvenile, and Maternity

What I love about kids’ fall apparel is that it never loses color! Unlike adult wardrobes that switch to darker clothing in the colder months, kids are going back to school in bright hues. You’ll see neon yellows, bright blues, and oranges all trending this fall.

Personally, my own individual fall style is layered and cozy…if I could wear cashmere head-to-toe every day, I would! I accessorize with scarves and wide brim wool hats, and my favorite fall colors include plum, navy, gray and orange.

Find the best for your little sweetheart with the Girls Luv Pink Legging Sets, Pack for Class, Yoki Girls’ Sweaters, and Boys’ Hoodies events.

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Wojtek Jakubiec (Polo), Photographer

As a photographer, I’m moving around a lot and find myself in awkward positions sometimes to get that perfect shot. This is why I always try to choose comfort in my clothing. That being said, I wear button-up shirts with slacks, or t-shirts. My fashion palette isn’t too brightly colored; for fall I wear peacoats in gray or dark navy.

Check out the following events for Polo’s style suggestions: Brio, Ferrecci, and Ralph Lauren.

Posted in Editor's Picks, Employee Picks, Events, Savings Events | Leave a comment

Pick your Favorite Product for a Chance to Win!

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Do you love HYPE Energy drink? How about Stewart’s beverages? Pick your favorite product from one of the brands below for a chance to win a Unique Foods party pack, as well as a $250 BTR credit!

- Cascade Ice

- Dry Soda Co.

- HYPE Energy

- Aqua Hydrate

- Activate

- Stewart’s

- CoCos Pure

Head over to the BTR Facebook page to enter. Comment on the contest post with your favorite product.

Contest runs from July 14th- 20th midnight ET.

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Paris Haute Couture Fashion Week 2014

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Paris Haute Couture Fashion Week comes to a close today and what a week it was! Unlike the seasonal Fall/Winter and Spring/Summer fashion weeks, this event gives major designers creative carte blanche. It is the laboratory of the fashion world. The styles are more artistic and experimental, but are certainly the crème de la crème of haute couture!

Let’s take a look at some of our favorite runways:

Armani Prive:

Shorts were a building block around this collection, as well as the color red. He paired shorts with fabulous haute jackets, often in red and black. Another key look of his collection was a netted head and torso. Models graced the catwalk with what looked like galaxies floating around their heads. The netting created an industrial/futuristic vibe.

Chanel:

The word couture implies “cutting” and “seaming”, there was none of that in this show. Everything was molded rather than seamed, making it “Haute Couture” without the “Couture”. The collection became Karl Lagerfeld’s playground as he mixed baroque with severe austerity. Once again, like Armani, we also saw silhouettes modeled after shorts.

Julien Fournie:

Ornate headpieces were par for the course here. Bold, chandelier-like creations swayed on the heads of models. Julien Fournie’s haute couture house only launched in 2009, but still his collection rubbed shoulders with the older, established fashion houses to great aplomb. On the brink of launching his first ready-to-wear line, he presented six looks from the line; something different for Haute Couture Fashion Week.

Jean Paul Gaultier:

The models on the Gaultier runway were striking in their pale, vampy pallor. The theme for the collection this year was very dark and almost gothic. His more inventive designs included sheer fabric, capes, and overall predatory sex appeal.

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#BTRmakeover – Nominate Someone Deserving and You Both Win!

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Do you know someone deserving of a style transformation? Nominate a friend or family member for a head-to-toe makeover by Montreal’s hottest glam team:

-Stylist and personal shopper, Randi Kupfert from RKloset

-Celebrity hair stylist and owner of St-Laurent Spa, Rafael Estrella Dunn

-Makeup by Amy K Makeup

The winner will take part in a professional photoshoot at BTR headquarters*, and to top it off, they will go home with a fab new wardrobe for fall!

How to nominate:

1) E-mail contest@beyondtherack.com with a photo of your nominee, their home city/province/state, as well as a contact phone number to reach you. Tell us why you think your nominee deserves some extra love and attention!

2) Tag your posts! Use #BTRmakeover on Twitter, Instagram, and/or Facebook.

And that’s it! You’ve just entered someone to win the makeover of their dreams!

If your special someone is selected for the makeover, we’ll also award you with a $500 BTR credit to create your own fall look!

Contest closes July 17th, midnight ET.

*BTR Makeover scheduled for Monday, August 11th

Posted in Contests, Editor's Picks | Leave a comment

Chef Chuck Hughes’ Picks and Q&A

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There’s no question about it: Chef Chuck Hughes is passionate about food. It’s easy to see just how passionate when you witness him hosting his shows on the Food Network and the Cooking Channel, or winning big on Iron Chef America. Born and raised in Montreal, Quebec, he continues a legacy of world-class dining with two restaurants in his native city. Garde Manger and Le Bremner are both located in the picturesque Montreal Old Port and present hip, unpretentious haute cuisine that is uniquely Chef Hughes.

Chef, restaurateur, television host, cookbook author: he’s definitely a busy guy. However, we were lucky enough to sit him down long enough to answer a few questions, as well as pick his favorite BTR products, which can be found here.

1) How has it felt going from a local Montreal celebrity to a world-renowned Food Network super star? How do you stay so down to Earth?

I don’t know if I would say Food Network super star. I’m just a regular guy who has had things work out. I feel really fortunate to have had the chance to do what I do. As far as staying grounded – working with food keeps me humble. A carrot doesn’t care who you are.

2) How do you manage to balance your time? Writing a book, owning two restaurants, travelling, appearing on TV…it almost seems impossible for just one person!

Yeah, I’m crazy busy but at certain times of the year I’m able to take some time off. I also to try to regularly squeeze in some time for myself – it may be playing a late night hockey game on Monday night or shopping early Sat morning at the market, whatever I can fit in. Though I’m lucky, I love what I do and I find when you love what you do it’s pretty easy to get up and get going every morning.

3) What inspires you to create new meal ideas?

Travelling is a big inspiration for me. I was recently in Italy and that was amazing. The TV series Chuck’s Eat The Street has me travelling all over the U.S. meeting other chefs and food producers so I’m often being introduced to different techniques or new food ideas. I also do a lot of reading and of course tasting new things.

4) With today’s busy lifestyles, we’re all pressed for time. What are your best tips/short cuts in the kitchen?

Cooking gets this rap that to do it well it has to be complicated and takes time. I disagree. I don’t believe in short cuts, it’s more about being prepared. If you prepare and clean as you go along, cooking a terrific meal doesn’t take much time. Some tips? Set yourself up like a professional kitchen by getting your mise en place done – that way you can cook like a professional chef. You can also sear meats and make a sauce in the same pan – it’s fast and easy.

5) We know you are catering the Osheaga Music Festival this year. What are you making? How do you organize everything so that all the food comes out fresh and hot? And who are you most looking forward to seeing at the festival?

For the last couple of years we have catered the VIP backstage area of Osheaga. It’s an incredibly intense full-on three days. We have an amazing team of 45 cooks that make it happen. The dishes we offer often focus on all the food products that Montreal and Quebec are known for as well we have the best BBQ of the year! When it comes to actually watching the bands we don’t really have the time, as we are too busy feeding them. But I will try to sneak away and catch Portugal. The Man if I can.

6) Can you share one of your favorite (easy!) recipes with us?

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Can’t get enough Hughes? The third season of Chuck’s Eat the Street premieres on July 10th at 10pm on the Cooking Channel in the U.S.

Posted in Editor's Picks, Events, Q&A | Leave a comment

Congratulations to Our Credit Craze Winners!

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…but don’t worry! Even if you didn’t win a prize, if you shopped on Beyond the Rack from June 16th – 22nd, you have earned bonus credits!

Orders $75 – $99 – received a $10 credit

Orders $100 – $124 – received a $15 credit

Orders $125 + – received a $20 credit

Your total dollar value spent was used to calculate your credits earned.

Thank you for shopping!

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Our Top 3 Fave Summer Looks

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Summer Look #1: Printed Maxis/Day-to-night

Style icon, Jennifer Aniston proves that comfort and fashion can actually mix! A casual maxi dress looks effortlessly chic and can take you from daytime to date night in no time. Shop our fab assortment of colourful maxis and find your perfect style.

Summer Look #2: Daytime Brunch – “The LCD is the New “LBD”

We absolutely adore Reese Witherspoon’s electric blue frock! Liven up your look, like Reese, with fun LCD’s (little colored dresses) and pair them with even brighter accessories – the biggest trend this summer! Find your next frock in our Designer Destination, Summer’s Best Party Dress, and Summer Dress Blowout events.

Summer Look #3: Punchy Accessories

There is no such thing as color overload this summer! Pack on the punchy hues. From bright bags to fabulously funky footwear – we just can’t get enough of this summer trend! Check out the following events for all your brightly colored needs: Prada, Carla Ferreri, and Shoe & Tell.

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BTR Model Search Top 10

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Congratulations, ladies! See you at the next casting call!

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For more info on our Top 10, click here.

And keep an eye out for behind the scenes fun, here.

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